Strategic Business Management is the capstone course in the Leadership and Management major. The course brings together the analytical skills and knowledge acquired in the foundational courses within the major. Strategic Business Management provides a holistic understanding of contemporary strategic business management in terms of how, between an organisation's resources and capabilities, customers, competition and the dynamics of the global market, firms can achieve a sustainable strategic advantage and above average returns. The Strategic Business Management course, therefore, places the growth and sustainability of the firm in the context of strategic choice, at both business and corporate levels, which derives from an analysis of the firm's resources and capabilities, the operating environment, customers and competitive rivalry.
Availability2019 Course Timetables
- Semester 2 - 2019
Newcastle City Precinct
- Semester 2 - 2019
This course replaces the following course(s): MNGT2001. Students who have successfully completed MNGT2001 are not eligible to enrol in MNGT3012.
On successful completion of the course students will be able to:
1. Demonstrate a sound knowledge of the contemporary theories and practice of Strategic Business Management in terms of the processes and methods used by an Executive Management Team to choose, and implement, strategies to sustain and grow the business enterprise;
2. Critically analyse and evaluate a firm's strategic vision, mission, and strategy formulation, at a business or corporate level, within the context of the firm's resources, capabilities and structure as well as the external environment, taking into account industry, product, market, customer, competition and rivalry factors;
3. Critically analyse and, in turn, evaluate the likely success of a firm's strategy implementation in the context of organisational structure and controls, governance, strategic leadership, and corporate social and environmental responsibilities;
4. Demonstrate an ability to research, gather and digest, relevant organisational, industry, market and regulatory data, and work as an integral member of a group (in the same fashion as an Executive Management Team) to prepare and deliver analytical results in both written and oral management reporting formats.
The topics in this course includes, but is not limited to, the following:
- Contemporary trends, developments and theories in strategic business management.
- Strategic analysis of inputs into the strategic business management process: Organisational capability competencies and resources; External environment and competition.
- Competitive dynamics, rivalry behaviours and actions.
- Strategic choice and direction setting, business level strategies corporate level strategies, diversification, national, international, strategic alliance, mergers and acquisitions.
- Strategy implementation, organisational structure, governance and controls, and strategic leadership.
If you have successfully completed MNGT2001, you cannot enrol in this course.
40 units of leadership and entrepreneurship major sequence, including MNGT1001 Introduction to Management and MNGT2005 Leadership and Ethics.
Quiz: Online quiz
Report: Preliminary analysis of a Firm's Internal and External Environment/s and key issues report
Written Assignment: Final Case Study Report
Presentation: Group Presentation of Final Report
Formal Examination: Final Examination
Ourimbah and Newcastle City Precinct
Integrated Learning Session
Face to Face On Campus 2 hour(s) per Week for Full Term
Students are expected to complete 4 hours of guided learning via online preparation, interactive workshops, discussion groups or self-directed learning and an additional 6 hours of independent study per week.