Available in 2021
Course code



10 units


2000 level

Course handbook


Embracing novelty implies comfort with uncertainty and the courage to explore creative paths in situations where detailed roadmaps are not available. This course will equip students with the insight and confidence to create novelty in any organisational context. Creating something “new” implies a comparison to something that already exists. Understanding the context within which new ideas are expected to take hold is an essential starting point for discovering insights into the elements where customer needs are poorly or not at all addressed.. The discovery process (Opportunity identification, Imaging solutions, Explore your opportunity, and Evaluating your solutions) in this course relies on a framework that moves from “what is” (context) to “what if” (possibilities) to “what wows” (concepts) to “what works” (launch). Overall, students will learn how to apply design thinking principles and ultimately turn problems into real-world opportunities.

Availability2021 Course Timetables

Newcastle City Precinct

  • Semester 1 - 2021

Learning outcomes

On successful completion of the course students will be able to:

1. Articulate, investigate and reframe “problems” into “opportunities”;

2. Explain the importance of understanding the context for identifying and developing opportunities;

3. Develop solutions through the creative process of ideation;

4. Apply design thinking principles in practice;

5. Evaluate potential solutions, justifying the methods or processes used to reach them.


The topics in this course include:

  • Opportunity Identification
  • Problem articulation and reframing problems into opportunities
  • Putting the opportunity into context defining boundaries
  • Understanding the role of empathy and insight into opportunity development
  • Understanding barriers to potential opportunities i.e. competitive landscapes, technology forecasting
  • The role of inspiration and stakeholders in imagining solutions
  • Mind mapping, storyboarding and visualisations to communicate problems and opportunities
  • Rapid ideation techniques
  • Effective evaluation of solutions

Assessment items

Written Assignment: Insights Mindmap

Written Assignment: Innovation Idea Report

Journal: Reflective Journal

Contact hours

Newcastle City Precinct


Face to Face On Campus 2 hour(s) per Week for 13 Weeks

This course consists of 36 hours of lecturer-guided instruction per teaching period via seminars, online preparation and self-directed learning and independent study.

The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.