Business Strategy analyses how business enterprises use competencies and capabilities to create and sustain competitive advantage in contested markets. The focus is on both the firm's behaviour and managerial decision-making, which determine the boundaries of the firm (what the firm does and does not do); the design of the firm's internal architecture of control and information flows; the geographical reach of the firm; and the firm's product mix and diversification. The growth of the firm is placed in the context of competitor analysis, environmental changes, and the firm's learning, research, differentiation and innovation strategies. Business Strategy emphasises the development of decision making, problem solving and communication attributes.
- Trimester 3 - 2016 (Singapore)
- Semester 1 - 2017
On successful completion of the course students will be able to:
1. Demonstrate an integrative understanding of how business managers make strategic decisions to grow their business enterprises.
2. Identify the ethical and social responsibility dimension of making business decisions and their impact upon on workers, customers and society.
3. Employ national and international case studies and strategy literature to apply theoretical concepts to real business problems.
4. Demonstrate effective contributions to team tasks and processes by defining work targets, planning, and completion in consultation
Lectures will include, but are not restricted to, the following topics:
- Boundaries of the firm, including resources, capabilities and competitive advantage; markets and diversification.
- Competition, innovation and dynamics, including industry analysis, concentration, rivals and strategic positioning.
- Internal organisation including structure and strategy; and internal labour markets.
It is strongly recommended that students complete 60 units of the Bachelor of Business or Bachelor of Commerce courses, including IRHR1001, prior to enrolling in this course.
Case Study / Problem Based Learning: Preliminary Group Case Study Outline - written assessment
Presentation: Preliminary group case study presentation
Case Study / Problem Based Learning: Final group written case study
Presentation: Presentation of final written group case study
Formal Examination: Final examination
Callaghan, Ourimbah and UoN Singapore
Integrated Learning Session
Face to Face On Campus 2 hour(s) per Week for Full Term
Students are expected to complete 4 hours of guided learning via online preparation, lectures, interactive workshops, tutorials, discussion groups or self-directed learning and an additional 6 hours of independent study per week.