The University of Newcastle, Australia
Available in 2020
Course code



10 units


3000 level

Course handbook


Events assume special places in societies and cultures because they unite people in ways that range from community celebrations to athletic endeavours to political debate. Within the leisure and tourism industries, events exist in variety of forms, are planned for a purpose, and hold historical, social, political, cultural and environmental significance. This course will facilitate your understanding of the contextual environment within which events are located; their relationships with the broader leisure and tourism industries; their significance from a local through to international scale; and their associated economic, social and cultural impacts. At the completion of this course, students will understand the various phases of event project management, including the planning, delivery and evaluation of events. The course is designed to ensure students acquire the specialised knowledge and skills required of an event professional. Through a problem based learning approach, students gain opportunities to analyse real world scenarios through case studies in a variety of event contexts.

Availability2020 Course Timetables

Newcastle City Precinct

  • Semester 1 - 2020


  • Semester 1 - 2020

Learning outcomes

On successful completion of the course students will be able to:

1. Demonstrate an integrative understanding of the historical, social, political, cultural, and environmental contexts of festivals and events

2. Identify and apply the design, planning, marketing, leadership and evaluation principles associated with events and festivals management

3. Critique and analyse the effectiveness of selected national and international festival and event cases

4. Effectively communicate ideas, knowledge and outcomes in both written and oral formats reactive to specific Festivals & Event Planning contexts

5. Work independently and as a team member to collect and analyse information to guide your problem solving and decision making

6. Demonstrate the initial strategies required to plan, lead and manage an event project


The topics in this course include the following:

  1. Definitions and classifications systems.
  2. Community and destination identity through public celebration.
  3. Social and cultural impacts of events and festivals.
  4. Design and planning approaches and models.
  5. Marketing and promotion strategies.
  6. Project management.
  7. Evaluation and monitoring strategies.


If you have successfully completed TOUR3002, you cannot enrol in this course.

Assumed knowledge

Students who enrol in this course will be expected to have undertaken at least 20 units of TOUR or LEIS courses.

Assessment items

Quiz: Practice quiz

In Term Test: In class exam

Report: Group report

Presentation: Group presentation

Report: Individual report

Contact hours

Newcastle City Precinct and Online

Integrated Learning Session

Face to Face On Campus 2 hour(s) per Week for Full Term

Students will be required to complete 4 hours of guided learning via online preparation, lectures, interactive workshops, tutorials, discussion groups or self-directed learning and an additional 6 hours of independent study per week.