Available in 2021
Course code

LEIS2001

Units

10 units

Level

2000 level

Course handbook

Description

This course introduces key concepts and theoretical underpinnings of event management. The course examines operational practices and key management issues associated with the development and delivery of a range of leisure, business, sporting and community events. The course explores the development of event marketing objectives, strategies, plans and related research. The course investigates the various phases of event operations management, including the planning, delivery, and evaluation of events. At the completion of this course, students will understand the various phases of event project management, including the planning, delivery and evaluation of events. The course is designed to ensure students acquire the specialised knowledge and skills required of an event professional. Through a problem based learning approach, students gain opportunities to analyse real world scenarios through case studies in a variety of event contexts.


Availability2021 Course Timetables

Newcastle City Precinct

  • Semester 1 - 2021

Learning outcomes

On successful completion of the course students will be able to:

1. Critically evaluate event operations management models;

2. Apply operational and planning processes in event management;

3. Work independently and as a team member to collect and analyse information to produce a performance evaluation framework for an event;

4. Effectively communicate ideas, knowledge and outcomes in written, oral and visual formats;

5. Demonstrate and integrative understanding of the fundamentals of even operations management; and

6. Explain key issues in the planning and development of events.


Content

The topics in this course include the following:

  1. Definitions and classifications systems
  2. Planning approaches and models
  3. Event service provision
  4. Event product development
  5. Event marketing
  6. Event logistics and risk management
  7. Event research and evaluation

Requisite

Students cannot enrol in this course if they have previously successfully completed LEIS2000.


Assumed knowledge

LEIS1000 Leisure Behaviour and Organisation


Assessment items

Tutorial / Laboratory Exercises: Workshop Exercise (15%)

In Term Test: C-VENT In Term Test (15%)

Written Assignment: Group Written Report (35%)

Report: Final Report (35%)


Contact hours

Newcastle City Precinct

Integrated Learning Session

Face to Face On Campus 2 hour(s) per Week for Full Term

Students will be expected to complete 4 hours of guided learning via online preparation, lectures, interactive workshops, tutorials, discussion groups or self-directed learning and an additional 6 hours of independent study per week.

The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.