The course examines theoretical and practical aspects of both quantitative and qualitative methods in business research to equip students with skills necessary for the development and implementation of their research. Students are expected to have a broad understanding of both types of research as well as an in-depth appreciation of their chosen method. The course emphasises the critical evaluation of research design and data analysis techniques to enable students to evaluate research strategies. Following a common introduction to the course and to both quantitative and qualitative methods, students may elect to focus on one method only or continue to engage with both.
- Trimester 3 - 2019
On successful completion of the course students will be able to:
1. Critique the research designs and methods in the literature related to their topics.
2. Evaluate and defend the place of their chosen research method in relation to alternative research strategies.
3. Develop a research design and demonstrate comprehension of the chosen method including its implementation and limitations.
4. Analyse and interpret data based on a chosen research method.
5. Report research findings in a clear and concise manner and according the relevant format.
The topics in this course include the following:
- Research designs
- Overview of qualitative and quantitative research methods
- Specific research methods
- Critique of research methods
- Analysis of research data
- Reporting research
GSBR6101 Foundations of Business Research and GSBR6102 Literature Review
Written Assignment: Short written critiques posted online and peer reviews
Written Assignment: Critique of design and method employed in journal articles.
Written Assignment: Research methods paper proposing a research design, method and analysis of a research project.
Online 20 hour(s) per Week for Full Term
Students are expected to take an average of 20 hours per week in preparing for and participating in the course.