The University of Newcastle, Australia
Available in 2020
Course code



10 units


6000 level

Course handbook


Innovation in organisations is inherently a social process. People create, generate and implement innovations through their interactions, activities and behaviours. They must navigate the human complexities of organisations by identifying and managing power structures and political strategies; identifying and leveraging social network relationships to optimise the flow of resources and information in the innovation process; understanding how to create effective collaborative relationships through emerging open innovation models; and helping to create an organisational culture and climate that promotes and nourishes individual- and team-level innovative behaviours. The purpose of innovation is not simply profit-seeking. Organisations, whether private, public or not-for-profit, face increasing demands to demonstrate the social value of their innovative capacity. Indeed, eminent thinkers in the innovation domain highlight that for-profit organisations will play a lead role in driving social innovation that leads to the betterment of their immediate and broader communities. In this course, students will gain the skills and knowledge to generate and implement social innovation and measure their social impact.

Availability2020 Course Timetables

Newcastle City Precinct

  • Semester 1 - 2020

Learning outcomes

On successful completion of the course students will be able to:

1. Analyse and evaluate different strategies for managing the complex people-related aspects of the innovation process

2. Critically evaluate current and emerging trends, theories and philosophies in the field of social innovation, locally, nationally and globally

3. Analyse and evaluate different strategies for applying a social lens to organisational types when developing and assessing innovative opportunities

4. Critically reflect upon the development of their skills, capabilities and behaviours when managing the social aspects of innovation

5. Apply relevant theories, frameworks and strategies to case studies and other real-world settings involving the management of the social aspects of innovation


The content in this course includes the following:

  • Interpersonal communication skills, influencing and selling tactics, persuasion and behaviour change/innovation diffusion models
  • Innovation collaboration – open innovation, helix models of multi-stakeholder integration and ‘living lab’ collaborations
  • Leveraging social networks for innovation, including mapping intra-and extra-organisational networks
  • Key innovation agents – champions, promotors, antagonists, sponsors
  • Culture and climate for innovation – creating a high performing innovation milieu
  • Understanding social innovation – innovating for ‘the collective good’
  • Creating shared value and the role of social innovation in for-profit organisations
  • Measuring and quantifying social impact to demonstrate the social value of innovation
  • Scaling social impact – ‘taking social innovation to the world’
  • Social enterprise spin-offs - deciding whether to continue social innovations within or outside an organisation


To enrol in this course student must have successfully completed 40 units of GMBA courses including GMBA6003 and be active in the Master of Business Administration (Global) program (40160).

Successful completion of 40 units of GMBA courses (GMBA6003 and 30 additional units of GMBA courses)

Assessment items

Journal: Reflective Journal/Portfolio

Report: Case Study Report

Formal Examination: Final Examination

Contact hours

Newcastle City Precinct


Face to Face On Campus 3 hour(s) per Week for 12 Weeks starting in week 1

This course consists of 39 hours lecturer-guided instruction per teaching period, offered in three hour workshops per week