Available in 2019
Course code

GMBA6003

Units

10 units

Level

6000 level

Course handbook

Description

In the business context, innovation management can be defined as the processes involved in the development of an idea into a new or improved product, service, process, or business model. Entrepreneuship refers to the processes involved in taking the risk to establish or build a business venture in order to make a profit. To support these two separate but related sets of processes, innovators and entrepreneurs must be able to balance exploration of new ideas with their effective exploitation; carefully evaluate costs and risks as well as potential rewards; design appropriate systems and procedures to support the successful launch of innovations; and communicate the potential value of innovations to a range of critical stakeholders inside and outside the business venture. In this course, students will learn about the steps in the development of a new enterprise, from initial conception of an idea through to its commercialization, and master a range of tools to support this development.


Availability

Newcastle City Precinct

  • Semester 1 - 2019

Learning outcomes

On successful completion of the course students will be able to:

1. Critically discuss and analyse the concepts of entrepreneurship and innovation management

2. Engage in entrepreneurial and innovation processes

3. Identify the characteristics of successful entrepreneurs, and learn the tools and techniques that support their success

4. Analyse and critically evaluate process, product and business model innovation

5. Develop a concise and effective innovation strategy


Content

The topics in this course include:

  • Definitions and evolution of entrepreneurship and innovation
  • Role of innovation and entrepreneurship in developing a sustainable and successful enterprise
  • Understanding entrepreneurial and innovative individuals
  • The role of innovation in new and established enterprises
  • The role of innovation and entrepreneurship in enterprise growth
  • The role of new product development in innovation and entrepreneurship
  • The role of innovation champions and developing a culture for innovation
  • The importance of open innovation, clusters and national innovation systems
  • Measuring innovation and entrepreneurial performance
  • Key aspects of building innovative leadership and management

Requisite

To enrol in this course you must be active in the Master of Business Administration (Global) program (40160).


Assessment items

Written Assignment: Business Model Analysis of a New Business Venture

Proposal / Plan: Develop an Innovation Plan for an Existing Business

Formal Examination: Final Examination


Contact hours

Newcastle City Precinct

Workshop

Face to Face On Campus 3 hour(s) per Week for 12 Weeks

This course consists of 36 hours lecturer-guided instruction per teaching period, offered in three hour workshops per week.