GMBA6003
10 units
6000 level
Course handbook
Description
In the business context, innovation management can be defined as the processes involved in the development of an idea into a new or improved product, service, process, or business model. Entrepreneurship refers to the processes involved in taking the risk to establish or build a business venture in order to make a profit. To support these two separate but related sets of processes, innovators and entrepreneurs must be able to balance exploration of new ideas with their effective exploitation; carefully evaluate costs and risks as well as potential rewards; design appropriate systems and procedures to support the successful launch of innovations; and communicate the potential value of innovations to a range of critical stakeholders inside and outside the business venture. In this course, students will learn about the steps in the conception and development of an idea through to its commercialization, and master a range of tools to support this development.
Availability2024 Course Timetables
Newcastle City Precinct
- Trimester 3 - 2024
Learning outcomes
On successful completion of the course students will be able to:
1. Critically discuss and analyse the concepts of entrepreneurship and innovation management
2. Engage in entrepreneurial and innovation processes
3. Identify the characteristics of successful entrepreneurs, and learn the tools and techniques that support their success
4. Analyse and critically evaluate process, product and business model innovation
5. Develop a concise and effective innovation strategy
Content
The topics in this course include:
- Definitions and evolution of entrepreneurship and innovation
- Role of innovation and entrepreneurship in developing a sustainable and successful enterprise
- Understanding entrepreneurial and innovative individuals
- The role of innovation in new and established enterprises
- The role of innovation and entrepreneurship in enterprise growth
- The role of new product development in innovation and entrepreneurship
- The role of innovation champions and developing a culture for innovation
- The importance of open innovation, clusters and national innovation systems
- Measuring innovation and entrepreneurial performance
- Key aspects of building innovative leadership and management
Requisite
To enrol in this course you must be active in the Master of Business Administration (Global) programs [40160] or [40218].
Assessment items
Written Assignment: Corporate Entrepreneurship Report
Proposal / Plan: Develop an Innovation Report
Written Assignment: Individual Forum Contribution
Contact hours
Trimester 3 - 2024 - Newcastle City Precinct
Online Activity-1
- Self-Directed 6 hour(s) per term
- 6 hours of online content per term provided for self directed learning
Workshop-1
- Face to Face On Campus 2 hour(s) per week(s) for 12 week(s) starting in week 1
Course outline
Course outline not yet available.
The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.