Available in 2022
Course code



10 units


2000 level

Course handbook


Psychological and environmental (physical and social surroundings) factors influence our food choices, often beyond physiological signals such as hunger and satiety. In this course you will learn about basic marketing and consumer psychology principles, which can help promote new food products and create healthier food environments in the long term. This course includes traditional Aboriginal and Torres Strait Islander ways of learning. Upon completion of this course, students will be able to identify and apply basic consumer behaviour and food marketing concepts.



  • Semester 2 - 2022

Learning outcomes

On successful completion of the course students will be able to:

1. Explain marketing and consumer behaviour principles

2. Describe marketing concepts behind food advertisement

3. Identify ambient influences on consumer behaviour and choice

4. Describe and discuss drivers that influence food choice

5. Design and present a food product package and advertisement based on the learned principles


  • Principles of consumer behaviour and marketing applied to food products
  • The psychology of eating behaviour including nudging and maladaptive behaviours such as mindless eating
  • Principles of food packaging and advertisement including social marketing
  • Factors contributing to food waste behaviour

Assessment items

Quiz: Quizzes (Online)

Project: Written Report and Presentation (Written and Oral)

Written Assignment: Written Report

Contact hours



Online 2 hour(s) per Week for 12 Weeks

Online Activity

Online 2 hour(s) per Week for 12 Weeks

Self-Directed Learning

Online 1 hour(s) per Week for 12 Weeks

The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.