Communication and Culture


The course provides an understanding of communication as social practice. Students apply a range of textual analysis methods from semiotics to content analysis to diverse communication texts including advertising, situation comedy, magazines and genre fiction. In analysing the texts students will investigate issues such as cultural representations, constructions of identity and difference, and cultural production and consumption.



  • Semester 2 - 2016

On-Line from Callaghan

  • Semester 2 - 2016

Learning Outcomes

On successful completion of the course students will be able to:

1. Analyse cultural texts;

2. Demonstrate the social construction of meaning;

3. Apply theories of representation to contemporary media products;

4. Apply appropriate textual analysis methodologies to communication texts.


The course will focus on communication 'texts' broadly defined. Topics may include:

  1. the use of language and imagery to construct meaning;
  2. the role of representation as an element in the cultural process;
  3. the effects of cultural representations on the construction of identities;
  4. the ways in which culture is used, interpreted and invested with meaning
  5. the connections between texts and social context
  6. methods of textual analysis

Assessment Items

Quiz: QUIZ

Written Assignment: RESEARCH EXERCISE

Written Assignment: WRITING EXERCISE

Contact Hours

Callaghan and On-Line from Callaghan


Face to Face On Campus 1 hour(s) per Week for Full Term

Online Activity

Online 1 hour(s) per Week for Full Term


Face to Face On Campus 1 hour(s) per Week for Full Term