Available in 2021
Course code



20 units



Course handbook


The course will begin with study of general organisation theory and the behaviour of groups and individuals within organisations, including the processes of team work/team building, and then focus on applications to specific business contexts with particular reference to the fundamentals of management, the wider business environment and an introduction to marketing within that environment. Case studies will develop an understanding of the practical application of theoretical concepts.

Availability2021 Course Timetables


  • Semester 2 - 2021


  • Semester 2 - 2021

Learning outcomes

On successful completion of the course students will be able to:

1. Explain the basic fundamentals of the business environment, organisational theory and marketing, including capacity to recognise and use relevant terminology.

2. Read, understand and critically evaluate the information contained in relevant academic texts.

3. Organise and present information to a satisfactory standard in oral presentations, essays and reports.

4. Analyse and critically evaluate case studies in at least one of the topic areas, including its relevance to course topics.

5. Contribute to a team project in an effective manner.

6. Describe the processes underlying diversity within an organisation.


Introduction to the theory of organisations, including topics such as:

  1. Individual behaviour within organisations
  2. Groups and group processes, including teamwork and team building
  3. Case study: A successful/unsuccessful team
  4. Organisational communications and decision-making
  5. Conformity and diversity within organisations and groups

Fundamentals of management, including topics such as:

  1. Introduction to the management environment
  2. Basic management processes
  3. Managing groups and teams
  4. Managing for diversity
  5. Case study: An example of managing diversity in a challenging environment
  6. Leadership

The business environment, including topics such as:

  1. Overview/components of the business environment
  2. Mapping the environment
  3. The internal and external institutional environments

Fundamentals of marketing, including topics such as:

  1. Definition and description of marketing
  2. The marketing mix
  3. Identifying consumer needs
  4. Developing a marketing plan
  5. Case study: A successful marketing plan for a new product


This course is not available to students who have successfully completed or are enrolled in EPMANC120 or EPMANC220.

Assessment items

Written Assignment: Research Exercise

Essay: Essay

Presentation: Group Oral Presentation

Report: Group Written Report

Quiz: Online Quizzes

Formal Examination: Final Exam

Contact hours

Callaghan and Ourimbah


Face to Face On Campus 4 hour(s) per Week for 12 Weeks


Face to Face On Campus 1 hour(s) per Week for 11 Weeks


Face to Face On Campus 1 hour(s) per Week for 12 Weeks

The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.