This course explores professional typographic techniques and practice through the concepts of legibility and “tone of voice”. It will cover the application of typography into design fields including branding, editorial design, interactive design, typeface design and environmental experience design. It will also examine the legal and ethical aspects of typeface design and intellectual property.
Student projects may involve work integrated or research integrated learning opportunities; projects that involve external stakeholders; group / collaborative projects; speculative or more theoretically oriented projects; professionally oriented projects; projects based on competition or award briefs.
Not currently offered.
On successful completion of the course students will be able to:
1. Employ the concepts of legibility and tone-of-voice in typographic design
2. Explain the relationship between intellectual property as it relates to typeface design
3. Employ industry standard workflows in the typographic design
4. Design appropriate typographic work for nominated design applications
- Typefaces and intellectual property
- Opentype features and extended character sets
- Professional practice in client liaison and communication
- Career direction and opportunities for typographers
- Presentation techniques for better peer and client engagement
- Industry workflow practices for typography
Project: Project 50%
Presentation: Presentation 25%
Journal: Journal 25%