This course explores the systematic use of typography in a variety of professional applications. It introduces students to the underlying structural principles for type design and usage in different `publication' systems and covers a number of key technical terms and devices for doing so.
Not currently offered.
This Course was last offered in Semester 2 - 2019.
On successful completion of the course students will be able to:
1. Identify and manipulate many of the key structural features of various letterforms and typefaces in the design of a typeface
2. Display an understanding of a variety of technical terms and devices for designing effectively with type
3. Design typographic layouts for a variety of publication forms
4. Demonstrate an understanding of the role typeface design plays in establishing a tone of voice in creating meaning in visual communication.
Topics will include:
- Design and construction of letterforms and typefaces;
- Visual hierarchies and the grid structure;
- Image, type and graphic relationships;
- Type characteristics, legibility, readability and meaning;
This course replaces DESN1300. If you have successfully completed DESN1300 you cannot enrol in this course.
Project: Visual submission - 50%
Project: Visual submission, class work and oral presentation - 50%