The University of Newcastle, Australia
Available in 2020

Course handbook


This course introduces students to key foundational visual communication principles through practical exercises, reflective learning and undertaking the design process. It explores how these principles are used to visually communicate meaning through experimentation with the relationship between type, image and graphic design elements and principles.

Availability2020 Course Timetables

Newcastle City Precinct

  • Semester 1 - 2020

Learning outcomes

On successful completion of the course students will be able to:

1. Display and implement an understanding of the relationship between visual design principles and design elements and the communication of meaning

2. Identify and apply appropriate design elements and principles to basic visual communication forms

3. Create design outcomes to appropriate production and presentation standards

4. Document and implement verbal feedback

5. Visually communicate and reflect the design process


Topics will include:

  • Visual design elements and principles.
  • Communicating the design process
  • The application of design principles to typography, composition, and text and image relationships.
  • Production standards for presentation and finished visual design outcomes
  • Reflective visual experimentation and iteration


This course replaces DESN1100. If you have successfully completed DESN1100 you cannot enrol in this course.

Assumed knowledge

It is assumed students will have basic computer literacy.

Assessment items

Project: A foundational multi-part practical design project - 40%

Project: A multi-part practical design project - 40%

Journal: Reflective account of design experimentation - 20%

Contact hours

Newcastle City Precinct


Face to Face On Campus 1 hour(s) per Week for 4 Weeks starting in week 1

Weeks 1, 2, 7 and 8


Face to Face On Campus 2 hour(s) per Week for 12 Weeks starting in week 1