The course introduces students to the theories and practices that inform media entrepreneurship in the creative industries. It discusses professional models that describe activities, structures and opportunities of working in an evolving digital media environment. Students will examine entrepreneurial activities as they are applied to media organisation ranging from the small start-up companies to large international organisations. It also looks at the application of entrepreneurship inside existing media organisations.
Availability2020 Course Timetables
- Semester 1 - 2020
- Trimester 2 - 2020 (Singapore)
- Trimester 1 - 2020 (Singapore)
On successful completion of the course students will be able to:
1. Understand the entrepreneurial landscape of the changing media industry.
2. Recognise the emerging media technologies, platforms and formats, including social media, in the creative industries.
3. Analyse entrepreneurial and intrapreneurial practices and skills in the creative industries.
4. Critically discuss and analyse the concepts of entrepreneurship and innovation.
Lectures may include, but are not restricted to, the following topics:
- Historical, social, cultural and economic context of the creative industries.- Theoretical context for the study of entrepreneurship.- Entrepreneurial practices and skills.- Entrepreneurial business plans and models.- Application of entrepreneurial and intrapreneurial practices and skills in the creative industries.- Profiles of successful entrepreneurs in a variety of creative contexts.
60 units at 1000 level including CMNS1000 and CMNS1230.
Report: Industry Research Report (30%)
Project: Pitch presentation video with written component (30%)
Essay: Major research essay (40%)
Face to Face On Campus 1 hour(s) per Week for Full Term
Face to Face On Campus 2 hour(s) per Week for 12 Weeks
Face to Face On Campus 1 day(s) per Week for Full Term
Face to Face On Campus 2 hour(s) per Week for Full Term