The University of Newcastle, Australia
Available in 2019

Course handbook


This course covers major writing genres associated with public relations. The course is based on developing understanding of the principles and skills applicable to good professional writing in public relations practice through an emphasis on the application of those skills to practical writing exercises.

Availability2019 Course Timetables


  • Semester 1 - 2019

PSB Singapore

  • Trimester 2 - 2019 (Singapore)

Learning outcomes

On successful completion of the course students will be able to:

1. Research, plan, and write a range of materials using appropriate styles and formats for public relations writing

2. Adopt efficient formats for effective presentation

3. Write competently paying attention to grammar, spelling, punctuation and syntax.


Topics will include:

  1. Research and planning for public relations
  2. Developing and writing persuasive messages
  3. Writing for social media and the web
  4. Writing a media release
  5. Speechwriting

Assumed knowledge

Completion of all 1000-level courses within the Public Relations Major.

Assessment items

Report: Report

Written Assignment: Written Assignment A

Written Assignment: Written Assignment B

Portfolio: Portfolio

Contact hours

Callaghan and PSB Singapore

Online Activity

Self-Directed 1 hour(s) per Week for 10 Weeks


Face to Face On Campus 2 hour(s) per Week for 12 Weeks