The University of Newcastle, Australia
Not currently offered
Course code



10 units


2000 level

Course handbook


This course covers major writing genres associated with public relations. The course is based on developing understanding of the principles and skills applicable to good professional writing in public relations practice through an emphasis on the application of those skills to practical writing exercises.


Not currently offered.

This Course was last offered in Trimester 2 - 2019 (Singapore).

Learning outcomes

On successful completion of the course students will be able to:

1. Research, plan, and write a range of materials using appropriate styles and formats for public relations writing

2. Adopt efficient formats for effective presentation

3. Write competently paying attention to grammar, spelling, punctuation and syntax.


Topics will include:

  1. Research and planning for public relations
  2. Developing and writing persuasive messages
  3. Writing for social media and the web
  4. Writing a media release
  5. Speechwriting

Assumed knowledge

Completion of all 1000-level courses within the Public Relations Major.

Assessment items

Report: Report

Written Assignment: Written Assignment A

Written Assignment: Written Assignment B

Portfolio: Portfolio