CMNS2700
10 units
2000 level
Course handbook
Description
This course explores how to research as a media professional. Students will learn advanced principles and concepts in communication research and methods, big data analysis, social media analytics and apply research techniques such as qualitative and quantitative, primary and secondary sources, ethics, reliability and validity to address contemporary industry research issues and problems. Students will undertake field work and market research, operating within ethical and legal frameworks, to develop market research reports appropriate for the media and communication industries.
Availability2024 Course Timetables
Newcastle City Precinct
- Semester 2 - 2024
Learning outcomes
On successful completion of the course students will be able to:
1. Apply research concepts and methods;
2. Assess the strengths and weaknesses in different research approaches for different media and communication industries;
3. Implement big data and social media analytics in media reports;
4. Propose, conduct and report a research project in teams
Content
Topics will include:
- Concepts and assumptions in media practice research
- Researching as media professionals
- Defining problems and planning research
- Ethical and legal issues in data collection and analysis
- Undertaking market research
- Advanced qualitative and quantitative methods
- Big data and social media analytics
- Undertaking field work
- Strategies for analysing data
- Writing research reports
Assumed knowledge
60 units at 1000 level including CMNS1234 Media and Communication Concepts.
Assessment items
Proposal / Plan: Project Planning and Analysis
Professional Task: Data Analysis
Project: Analysis Project
Case Study / Problem Based Learning: Case Study Report
Contact hours
Semester 2 - 2024 - Newcastle City Precinct
Lecture-1
- Online 1 hour(s) per week(s) for 10 week(s) starting in week 1
Tutorial-1
- Face to Face On Campus 2 hour(s) per week(s) for 13 week(s) starting in week 1
Course outline
- CMNS2700 - Semester 2, 2023 (Newcastle) (PDF, 215.4 KB)
The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.