Available in 2021
Course code



10 units


2000 level

Course handbook


This course examines how emerging creatives can capitalise on income-generating opportunities within the Creative Industries. Students will examine best industry practice and strategise to build professional portfolios, brand identities and value statements. Learning will be enhanced by seminars and workshops delivered by a range of Creative Industry professionals. These will grant students opportunities to further develop networking skills and seek out collaborative interdisciplinary and industry partnerships with a view to longer term economic and creative outcomes. Students will be required to develop and present their creative ideas in a competitive context and learn how to balance a distinctive practice with commercial opportunities and income-generating strategies.

Availability2021 Course Timetables

PSB Singapore

  • Trimester 3 - 2021 (Singapore)

Newcastle City Precinct

  • Semester 2 - 2021

Learning outcomes

On successful completion of the course students will be able to:

1. Describe the key factors in a powerful creative branding strategy

2. Research opportunities for strategic creative exchanges and/or collaborations and describe practical outcomes

3. Apply knowledge of business models relevant to their professional field/s of interest

4. Identify commercial opportunities and creative challenges in your field/s of practice

5. Employ strategic use of social media platforms and digital technologies including the creation of dynamic websites


Topics will include:

  • Strategic thinking and risk in the creative industries
  • Critical use and application of social media and digital networks
  • Establishing a presence in the creative industries – local, national, global goals
  • Intellectual property and capital
  • Developing professional networks and productive relationships
  • Dynamic portfolios applied to different income streams
  • Establishing a distinct ‘brand’ or creative identity
  • Business models and practical application of legal frameworks
  • Case studies within the Creative Industries, delivered by a range of creative professionals

Assumed knowledge


Assessment items

Report: Report on Business Model or Brand (30%)

Case Study / Problem Based Learning: Creative solution to an identified issue (30%)

Portfolio: Professional Profile (website) (40%)

Contact hours

Newcastle City Precinct and PSB Singapore


Face to Face On Campus 1 hour(s) per Week for 6 Weeks starting in week 1


Face to Face On Campus 2 hour(s) per Week for 7 Weeks starting in week 7


Face to Face On Campus 1 hour(s) per Week for 6 Weeks starting in week 1

The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.