The University of Newcastle, Australia
Not currently offered
Course code



10 units


2000 level

Course handbook


This course examines issues affecting the contemporary sports management environment. It investigates sports management at a macro, industry and organisational level. The course highlights a number of the critical aspects that entrepreneurs in sport need to understand before entering into the competitive sports business domain.


Not currently offered.

Learning outcomes

On successful completion of the course students will be able to:

1. Identify key issues in the development of sports management

2. Identify key issues for non-profit and professional sporting organisations

3. Prepare business strategies and a business plan for a sporting organisation

4. Evaluate key issues in the marketing of sporting organisations

5. Identify and understand critical issues related to managing a sports organisation

6. Evaluate governance and performance issues for sporting organisations


The course investigates current management issues for sporting organisations and applies a multi-disciplinary focus, including organisational behaviour, human resources management, finance and marketing.

 Areas to be covered in the course include:

  • A sports management overview
  • Non-profit and professional sport
  • Strategic sports management
  • Business planning for sporting organisations
  • Marketing in sports organisations
  • e-Business and the sports organisation
  • Sports organisational structure and culture
  • Human resources and sports management
  • Sporting organisational governance
  • Finance and performance measures for a sports organisation

Assumed knowledge

20 units at Level 1000 completed

Assessment items

Case Study / Problem Based Learning: Case Scenario/PBL exercises

Proposal / Plan: Business Plan (Group Assessment)

Formal Examination: Examination: Formal