Not currently offered
Course code

BUSA3004

Units

10 units

Level

3000 level

Course handbook

Description

This course is the capstone course for the Bachelor of Business Analytics. Students are required to apply and integrate domain specific knowledge and skills they have gained in the program in business areas including accounting, finance, human resource management, and marketing. Throughout the course, workshops utilising 'live' cases will demonstrate the benefits of business analytics to decision making in these functional domains. Guest lectures from business will be included and the course culminates in a project applying business analytics to a business problem.


Availability

Not currently offered.


Learning outcomes

On successful completion of the course students will be able to:

1. Critically assess the usage of business analytics in the areas of business including accounting, finance, human resource management, and marketing

2. Using business analytics processes and intelligence, evaluate a set of problems in the areas of business

3. Develop and communicate orally and in written form, a comprehensive proposal for improvements in the use of Business Analytics

4. Demonstrate visually to stakeholders how business improvements might be achieved

5. Collaborate with others to produce a written report


Content

The topics in this course include:

  1. Overview and evaluation of data collection methods
  2. Project management tools and techniques using descriptive analytics and methods
  3. Using prescriptive analytics and methods for qualitative data, such as interviews, surveys, or textual responses
  4. Using prescriptive analytics and methods for quantitative data such as financial statement data or economic data

Assumed knowledge

BUSA2001 Big Data Analytics

BUSA2002 Data Visualisation for Decision Makers in Business


Assessment items

Report: Profile report on the use of Business Analytics in the context of live business cases

Written Assignment: Practical problem-based WIL project

Presentation: Group Presentation

Written Assignment: Reflection on groupwork with plan for improved practice

The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.