Available in 2022
Course code

BUSA2001

Units

10 units

Level

2000 level

Course handbook

Description

Big Data Analytics is regarded as one of the important emerging technologies in different fields of business including accounting, economics, finance, marketing, and management. This course introduces students to massive data sets that can be structured, semi-structured, or unstructured and sourced from media, cloud platforms, web, IoT and traditional economic and business databases. Students will apply data mining and natural language processing tools to big data to gain business insights such as hidden patterns, unknown correlations, market trends, and customer preferences. Big data from social media and financial statements now play a significant role in extracting information for making informed business decisions related to understanding customer behaviours and financial investments. Case studies on big data analytics will be utilised to communicate concepts and techniques used in business decision making.


Availability

Newcastle City Precinct

  • Semester 2 - 2022

Learning outcomes

On successful completion of the course students will be able to:

1. Discuss and evaluate fundamental concepts and principles in big data analytics.

2. Discuss the key concepts, benefits, and challenges of big data analytics.

3. Demonstrate skills in processing and utilising social media data and finance data.

4. Critically evaluate data sources, data sets, and inferences made from big data analytics.


Content

The topics in this course include:

  1. Principles of big data analytics
  2. Collecting and processing social media data
  3. Collecting and processing financial data
  4. Inferences made from big data analytics

Assumed knowledge

BUSA1001 Introduction to Business Information Systems


Assessment items

Case Study / Problem Based Learning: Case study - Methods of Data Analytics in an area of business

Written Assignment: Data Cleansing and Processing in an area of business

Formal Examination: Final Exam


Contact hours

Newcastle City Precinct

Lecture

Face to Face On Campus 1 hour(s) per Week for Full Term starting in week 1

Workshop

Face to Face On Campus 2 hour(s) per Week for Full Term starting in week 2

The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.