Faculty of Business and LawFaculty of Business and Law

Newcastle Business School Discussion Paper Series: Research on the Frontiers of Knowledge

Author: Pires, Guilherme

Abstract: The substantial literature discussing the reawakening and even strengthening of ethnicity in both advanced and developing economies is seen as an alert for the need to develop reliable ethnic marketing intelligence for management purposes. A prerequisite for this development is to better understand, and to possibly reconcile, the divide between ethnic marketing in theory and practice. This paper reports the major outcomes of extensive qualitative research recently completed. A major aim of that research was to demonstrate the benefits for ethnic marketing practice from conformance to the premises forwarded by higher level ethnic marketing theory. The development of that research identified a divide between a rigorous theoretical approach to ethnic marketing and the pragmatic approach typically subscribed in ethnic marketing practice. It is advocated that how ethnic marketing will develop into the future is related to how well this divide can be explained and reconciled. Based on the outcomes of the research, this discussion paper argues that the future of ethnic marketing, as a coherent and substantive area of research may be facilitated by adopting a pragmatic-like approach that accounts for the importance of the differences in the seeing lenses of different analysts, both theorists and practitioners. The development of ethnic marketing requires gradually bringing the different perspectives closer together, rather than defending one to the detriment of another. A framework is proposed to reduce the theory-practice divide underpinned by a pragmatic orientation.

Newcastle Business School Discussion Paper Series: Research on the Frontiers of Knowledge Number 2 (2015)

RePEc database: http://EconPapers.repec.org/RePEc:nbz:nbsuon:2015_3

Nova OA repository: http://hdl.handle.net/1959.13/1306193

Author:  Juniper, James

Abstract: The paper extends Foucault's analysis of neoliberalism in The Birth of Biopolitics. More specifically, I construct and defend an anti-Husserlian approach to the labour process with the objective of investigating how collectively generated forms of intellectual labour have been appropriated under capitalist relations of production. I also interrogate the way that different notions of (computational) applied ontology influence both the nature of and our very conception of social creativity. What, quite wrongly, has been thought of in Spinoza as pantheism is simply the reduction of the field of God to the universality of the signifier, which produces a serene, exceptional detachment from human desire. In so far as Spinoza says—desire is the essence of man, and in the radical dependence of the universality of the divine attributes, which is possible only through the function of the signifier, in so far as he does this, he obtains that unique position by which the philosopher—and it is no accident that it is a Jew detached from his tradition who embodies it—may be confused with a transcendent love. […] This position is not tenable for us. Experience shows us that Kant is more true, and I have proved that his theory of consciousness, when he writes of practical reason, is sustained only by giving a specification of the moral law which, looked at more closely, is simply desire in its pure state, that very desire that culminates in sacrifice, strictly speaking, of everything that is the object of love in one's human tenderness—I would say, not only in the rejection of the pathological object, but also in its sacrifice and murder. That is why I wrote Kant avec Sade. (Lacan, 1979: 275-6) But it is like the story of the Resistance fighters who, wanting to destroy a pylon, balanced the plastic charges so well that the pylon blew up and fell back into its hole. From the Symbolic to the Imaginary, from castration to Oedipus, and from the despotic age to capitalism, inversely, there is the progress leading to the withdrawal of the overseeing and overcoding object from on high, which gives way to a social field of immanence where the decoded flows produce images and level them down. Whence the two aspects of the signifier: a barred transcendent signifier taken in a maximum that distributes lack, and an immanent system of relations between minimal elements that come to fill the uncovered field (somewhat similar in traditional terms to the way one goes from Parmenidean Being to the atoms of Democritus). (Deleuze and Guattari,1987: 290-1). Marx was vexed by the bourgeois character of the American working class. But it turned out that the prosperous Americans were merely showing the way for the British and the French and the Japanese. The universal class into which we are merging is not the revolutionary proletariat but the innovative bourgeoisie. (McClosky, D. 2009)

Newcastle Business School Discussion Paper Series: Research on the Frontiers of Knowledge Number 2 (2015)

RePEc database: http://EconPapers.repec.org/RePEc:nbz:nbsuon:2015_2

Nova OA repository: http://hdl.handle.net/1959.13/1295791

Author : Altman, Morris

Abstract : Cooperatives represent an alternative to large-scale corporate farms and plantations as well as to independent unaffiliated small private farms. This paper presents a comparative modeling narrative on cooperative organizational forms' potential impact on equitable rural development. This speaks to issues of both increasing the size of the economic pie and how this income is distributed. The case is made the cooperatives can potentially generate higher rates of growth and more equitable growth, even in competitive economic environments. An important type of cooperative that is focused upon in this paper is one based on the linking of smaller farms into a cooperative. Economies of scale and scope can be captured by the cooperatives and transaction costs can be reduced. Given cooperative governance, one would also expect higher levels of x-efficiency. Overall, cooperatives can generate relatively high incomes to cooperative members, whilst remaining competitive with the traditional privately owned large farms. Critical to the success of the cooperative, is a set rules and regulations that place them on a level playing field with the privately owned farm. In addition, the implementation and practice of cooperative principles is key to the success of the cooperative farm and rural cooperatives, more generally speaking.

Newcastle Business School Discussion Paper Series: Research on the Frontiers of Knowledge Number 1 (2015)

RePEc database: http://EconPapers.repec.org/RePEc:nbz:nbsuon:2015_1

Nova OA repository: http://hdl.handle.net/1959.13/1295824

If you would like to contribute a paper to the Newcastle Business School Discussion Paper Series, please prepare a manuscript in Arial font size 11 or 12 using the Discussion Paper template. Include a short abstract (200-300 words), insert page numbers (bottom right-hand corner), and include the following information below the abstract:

Please submit your completed manuscript by email to James.Juniper@newcastle.edu.au.

Editor: James Juniper
Marketing:                                 Ameet Pandit
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