CCIS-CE Special Issues

Home About CCIS-CE Special Issues Expression of Interest
How To Get There Program Sponsors Contact Us

Guest Editors: Dr. Tom Chen and Dr. Jodie Conduit

The final deadline for the submission of papers is 31 March 2016.

Journal of Business Market Management
Co-creation in Service and Customer Engagement Symposium Special Issue

Journal of Service Theory and Practice
Bridging and Transcending Co-creation and Engagement Special Issue

The concepts of co-creation and customer engagement explore the manifestation of actors' roles, intent, effort, practices, and dynamics in broader service networks (Kumar et al., 2010; Chen at al., 2012; Ranjan & Read, 2014; Vivek et al., 2014; Karpen et al., 2015; Sweeney et al., 2015). Both concepts reflect a changing paradigm in marketing thought with an emphasis on interaction and experiences (Brodie et al., 2011; Vargo & Lusch, 2011; Grönroos & Voima, 2013). Common theoretical and conceptual advancements are emerging from both sides of literature; hence researchers' endeavours have reached an important juncture inspiring us to pursue bridging and transcending the concepts of co-creation and engagement. It is important for the discipline to determine and articulate the distinction between these closely aligned concepts, explore their interplay, and understand their distinct and combined influence. Only then can we apply both concepts for economic, social and societal betterment.

Topics for investigation during the symposium and the subsequent special issue of the Journal of Service Theory and Practice include, but are not limited to:

  • Conceptual delineation of co-creation and engagement constructs; their distinction, relationship and interplay
  • Conceptual and empirical frameworks to further elucidate the nomological networks of co-creation and engagement
  • Key mutual and distinct strategic drivers of co-creation and engagement
  • Value outcomes (for self, others and mutual betterment) of jointly and independently pursuing engagement and co-creation
  • Effort, intensity, motivation and forms of co-creation and engagement
  • Specific patterns of behaviours and practices representing co-creation and engagement activities
  • Strategic and managerial relevance of pursuing co-creation and engagement
  • Roles of various actors and the dynamics of initiating and facilitating co-creation and engagement
  • Platforms and ecosystems facilitating co-creation and engagement