Co-creation in Service and Customer Engagement Symposium 2017
The Co-Creation in Service and Customer Engagement Symposium will take place from 7 – 9 December 2017, in the Macedon Ranges wine region, Victoria, Australia.
The aim of the symposium is to bring together leading scholars to discuss emerging research in the fields of Co-creation and Customer Engagement in a highly intimate, productive environment. As well as key presentations, the symposium will be comprised of roundtable discussions and workshop sessions to facilitate papers around the symposium main theme of each year.
Symposium Main Theme
CCIS-CE 2017 Symposium Main Theme: Micro-foundations of co-creation
In proposing future research avenues, we suggest moving from transcending and bridging co-creation and engagement concepts to an examination of the micro-foundations underpinning the iterative and interactive nature of co-creation and engagement, and the experiences of focal actors and stakeholders across service systems (Chandler and Lusch, 2015; Ramaswamy and Ozcan, 2016).While applying the focus on micro-foundation is not new in marketing (e.g. Hinterhuber and Liozu, 2017), research on micro-foundations of co-creation is in its infancy (e.g. Storbacka et al., 2016). It requires research to zoom in to cement constructs
at various levels of abstraction (cf. Chandler and Vargo, 2011). We propose that emerging research in co-creation and engagement further pursues a micro-foundational perspective.
Participants of the CCIS-CE 2017 Symposium will be invited to submit their papers to special issues of the Journal of Service Theory and Practice dedicated to the symposium.
Express of Interest Due: Friday 20 October 2017
Early Bird Deadline: Saturday 30 September 2017
Regular Registration Closes: Tuesday 31 October 2017
CCIS-CE Symposium Dates: Thursday to Saturday 7 – 9 December 2017
Special Issues Deadline: Saturday 30 June 2018
Tom Chen, Newcastle Business School, University of Newcastle, NSW, Australia, Email: email@example.com
Michael Kleinaltenkamp, Department of Marketing, Freie University, Berlin, Germany, Email: Michael.Kleinaltenkamp@fu-berlin.de