One–off projects

This section of the toolkit is to help communicate about straightforward projects that run for a short time (ie. up to three months), for example to promote attendance at a guest lecture or encourage participation in a small survey.

Get your message out

If you want your project or event to be successful, you need to ensure you communicate the right message, to the right people, at the right time, using the right tools. Here are two easy steps to promote your project.

Step 1 – Get started

Get some details down on paper that will help you collect your thoughts and start to work out what you want to say.

Following are a few key questions that might help:

• Why are you running this project or holding this event?
• Who are you talking to?
• What are you hoping to achieve? Eg provide information; educate and upskill; change attitudes or behaviour; encourage networking
• How will this project or event benefit the intended audience and why will they want to get involved or attend?

You should also think

• Will your audience be positive about your communication or could it cause some discontent or controversy?
• If it could cause discontent or controversy, how will you manage this?

Once you have all this information you are ready to start talking about your project or event.

Step 2 – Choose your promotional material

There are printed, online or speaking/meeting communication opportunities that already exist that you can use to promote your project or event. You should limit your communications to three of these opportunities, to ensure your message is strong and consistent. When deciding on your tools, keep in mind that not all of these existing templates or forums are suitable for all messages.