Communication plan

The information gathered in the communication planning session, will now inform and build your communication plan.

Introduction

  • Explain the aim of the communication objectives
  • Are your objectives linked to the brand or organisational strategy?
  • Are they SMART objectives? (specific, measurable, achievable, relevant, time-based)

Core messages

  • What are the key messages you need people to understand?
  • What do they want or need to hear?

Audiences

  • Who are the main groups that you need to communicate with?
  • Who does each of these groups rely on for information or communication (for example who is responsible for communicating with the Pro Vice-Chancellors or Heads of Schools and who do they need to communicate with?)

Channels

  • What communication channels are currently in use?
  • How effective are they?
  • How could they be improved?
  • Are any new channels needed?

Plan by audience

  • What is the audience group and their communication objectives?
  • What is their communication role?
  • What are the key messages they need to hear and through what channels?
  • How will we measure this?

Measures

  • How will you know that you have achieved your objectives?
  • What will others understand, see or do differently?
  • What are your most important measures?

Calendar

  • Month by month plan of all communication activities.