The information gathered in the communication planning session, will now inform and build your communication plan.
- Explain the aim of the communication objectives
- Are your objectives linked to the brand or organisational strategy?
- Are they SMART objectives? (specific, measurable, achievable, relevant, time-based)
- What are the key messages you need people to understand?
- What do they want or need to hear?
- Who are the main groups that you need to communicate with?
- Who does each of these groups rely on for information or communication (for example who is responsible for communicating with the Pro Vice-Chancellors or Heads of Schools and who do they need to communicate with?)
- What communication channels are currently in use?
- How effective are they?
- How could they be improved?
- Are any new channels needed?
Plan by audience
- What is the audience group and their communication objectives?
- What is their communication role?
- What are the key messages they need to hear and through what channels?
- How will we measure this?
- How will you know that you have achieved your objectives?
- What will others understand, see or do differently?
- What are your most important measures?
- Month by month plan of all communication activities.