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Dr Chien-Hung ( Tom ) Chen

Work Phone (02) 4921 5047
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Position Lecturer
Newcastle Business School
The University of Newcastle, Australia
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Biography

Dr Tom Chen is a Lecturer in Marketing in the Newcastle Business School at the University of Newcastle, Australia. He holds a PhD from Queensland University of Technology. His recent work investigates how and why consumers voluntarily engage in a value co-creation process. His current research interests include consumer-to-consumer interaction, service-dominant logic, digital marketing, service systems, and diffusion of service innovations.

Qualifications

  • PhD (Marketing), Queensland University of Technology, 2011
  • Master of Science (Finance), Lancaster University - England, 2000

Research

Research keywords

  • Broadband and mobile Internet service innovations
  • Co-creation
  • Community & citizen engagement
  • Social impact & entrepreneurship
  • Social networking services and social media
  • Strategic marketing planning

Research expertise

Co-creation, Strategic marketing planning, Social networking services and social media, Broadband and mobile Internet service innovations, Social impact & entrepreneurship, Community & citizen engagement

Languages

  • English
  • English
  • Mandarin

Fields of Research

Code Description Percentage
159900 Other Commerce, Management, Tourism And Services 40
150300 Business And Management 30
150500 Marketing 30

Teaching

Teaching keywords

  • Broadband and mobile Internet service innovations
  • Co-creation
  • Community & citizen engagement
  • Social impact & entrepreneurship
  • Social networking services and social media
  • Strategic marketing planning