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Dr Stacey Baxter

Work Phone (02) 4921 6279
Email
Office 108, Srs

Publications

For items published while at an institution other that the University of Newcastle, details are shown in italics.

Click on a category title below to expand the list of citations for that specific category.

Journal Articles (7 outputs)

Refereed Article in a Scholarly Journal (C1) (7 outputs)

Year Citation Link
2012 Baxter Stacey Margaret, 'Exploring children's attitudes towards research participation', International Journal of Market Research, 54 455-464 (2012) [C1]
2012 Baxter Stacey Margaret, Perkins Alicia Anne, 'The presence of violent messages in child-oriented magazine advertising: Considerations for Australian advertising guidelines', Marketing Bulletin, 23 1-8 (2012) [C1]
2011 Baxter Stacey Margaret, 'It's not kids' play! Reflecting on the child-orientated research experience', International Journal of Market Research, 53 63-74 (2011) [C1] Nova
2011 Baxter Stacey Margaret, Lowrey Tina, 'Phonetic symbolism and children's brand name preferences', Journal of Consumer Marketing, 28 516-523 (2011) [C1]
2011 Griffiths Margaret Frances, Baxter Stacey Margaret, Townley-Jones Maureen Elizabeth, 'The wellbeing of financial counselors: A study of work stress and job satisfaction', Journal of Financial Counseling and Planning, 22 41-53 (2011) [C1]
2009 Baxter Stacey Margaret, 'Learning through experience: The impact of direct experience on children's brand awareness', Marketing Bulletin, 20 1-13 (2009) [C1] Nova
2004 Baxter Stacey Margaret, Rosenberger III Philip James, Hementera Veronica, 'Product Placements in Movies: An Australian Consumer Perspective on their Ethicality and Acceptability', Marketing Bulletin, 15 1-16 (2004) [C1]
Show 4 more

Conference Publication (15 outputs)

Full Written Paper - Refereed (E1) (12 outputs)

Year Citation Link
2010 Baxter Stacey Margaret, Lowrey Tina M, 'Sounding it out! Phonetic symbolism and children's brand name preference', ANZMAC 2010. Australian and New Zealand Marketing Academy Conference 2010 - 'Doing More with Less', Canterbury, NZ (2010) [E1] Nova
2010 Baxter Stacey Margaret, Perkins Alicia Anne, 'Examining the nature of Australian child-directed magazine advertising', ANZMAC 2010. Australian and New Zealand Marketing Academy Conference 2010 - 'Doing More with Less', Canterbury, NZ (2010) [E1] Nova
2010 Kozary Benjamin John, Baxter Stacey Margaret, 'The influence of product placement prominence on consumer attitudes and intentions: A theoretical framework', ANZMAC 2010. Australian and New Zealand Marketing Academy Conference 2010 - 'Doing More with Less', Canterbury, NZ (2010) [E1] Nova
2009 Baxter Stacey Margaret, 'Group think or effective data collection? Conducting survey research with children', ANZMAC 2009 Papers, Melbourne, VIC (2009) [E1] Nova
2009 Baxter Stacey Margaret, Webster Cynthia, 'Naming brands: Implications for children's brand awareness', ANZMAC 2009 Papers, Melbourne, VIC (2009) [E1] Nova
2009 Browne Rebecca Maree, Clements Elise Anne, Harris Rebecca Leanne, Baxter Stacey Margaret, 'Business and consumer communication via online social networks: A preliminary investigation', ANZMAC 2009 Papers, Melbourne, VIC (2009) [E1] Nova
2008 Baxter Stacey Margaret, 'Children's band-related social interaction: A preliminary investigation into the impact of age, sex and birth-order', Australia and New Zealand Marketing Academy Conference 2008: Shifting the Focus from Mainstream to Offbeat, Sydney, NSW (2008) [E1] Nova
2006 Baxter Stacey Margaret, Webster Cynthia Marie, 'Brand Logo Design: Implications for Children's Brand Awareness', ANZMAC 2006 Conference Proceedings, Brisbane, Australia (2006) [E1]
2005 Baxter Stacey Margaret, 'The Development of Children?s Brand Knowledge: A Preliminary Investigation', ANZMAC Broadening the Boundaries Conference, Fremantle, Western Australia (2005) [E1]
2003 Baxter Stacey Margaret, Rosenberger III Philip James, 'An Exploratory Investigation into Consumer Characterisitics and their Impact on Online Shopping Behaviour in the Hunter Valley', Pathways to Profit, Central Coast School of Business, Ourimbah (2003) [E1]
2003 Baxter Stacey Margaret, Rosenberger III Philip James, 'The Development of Children's Brand Knowledge and Brand Preferences: A Conceptual Exploration and Research Agenda', Pathways to Profit, Central Coast School of Business, Ourimbah (2003) [E1]
2003 McPhee Benjamin James, White Jason Anthony, Rosenberger III Philip James, Baxter Stacey Margaret, Wales Joel Robert, Scott Selina Rose, Booth Emma Jean, 'An Exploratory Investigation into Parental Concerns of Advertising to Children', Pathways to Profit, Ourimbah Central Coast (2003) [E1]
Show 9 more

Full Written Paper - Non Refereed (E2) (1 outputs)

Year Citation Link
2010 Kozary Benjamin John, Baxter Stacey Margaret, 'Examining the impact of product placement, television advertising and print advertising on consumer attitudes and intentions: A comparison study', Conference Proceedings: 2nd International Workshop on Business Education and Research, Kuala Lumpur, Malaysia (2010) [E2] Nova

Extract of Paper (E3) (2 outputs)

Year Citation Link
2011 Baxter Stacey Margaret, Lowrey Tina M, 'Children's brand preference: Considering the role of phonetic symbolism', Proceedings: 2011 Society for Consumer Psychology Winter Conference, Atlanta, GA (2011) [E3]
2002 Baxter Stacey Margaret, Hementera Veronica, Herbert D, Harvey M, Rosenberger III Philip James, 'Australian Consumers' Attitudes to product Placement in Film', The Proceedings of the 27th Annual Macromarketing Conference, University of New South Wales, Sydney, Australia (2002) [E3]