Dr Stacey Baxter

Biography

Upon completing her PhD in 2008 Stacey became a lecturer in Marketing in the Newcastle Business School. Stacey's research interests are primarily focused on the role of brands in the consumer environment and marketing to children.

Qualifications

• PhD (Management), University of Newcastle, 2008
• Graduate Certificate in Statistics, University of Newcastle, 2003
• Bachelor of Business, University of Newcastle, 2002

Research

Research keywords

• Advertising
• Branding
• Marketing to Children

Research expertise

My research area focuses on issues associated with branding, with particular attention given to the creation of effective brand elements. My current area of interest is the role of linguistic devices, such as the use of phonetic symbolism and other devices in creating awareness and meaning for consumers. An additional area of interest is marketing to children, examining both branding and advertising issues.

Branding, Marketing to Children and Consumer Behaviour

Languages

• English

Fields of Research

Courses

• MKGT2010 - Marketing Research
• MKGT2102 - Advertising and Promotion Strategy