Dr Po-Hsin Lai
| Work Phone | (02) 4921 6787 |
|---|---|
| Po-Hsin.Lai@newcastle.edu.au | |
| Position |
Lecturer
Newcastle Business School
|
| Office | 214, Srs |
Qualifications
- PhD, Texas A & M University, 2007
Research
Research keywords
- Marketing
- Sustainability
- Tourism
Research expertise
- People-place relationships in a constantly changing world: focusing on exploring the interconnectedness of the social and ecological system and applying this understanding to enhancing the resilience capacity of the social-ecological system with an emphasis in the tourism/recreation setting and urban-rural interface
- Sustainable tourism: focusing on the analysis of the social, ecological, and cultural impacts of, and sustainable planning for nature-based tourism and ecotourism
- Marketing research: focusing on the application of social marketing and relationship marketing to facilitating a sense of natural resource stewardship among visitors of public lands
Collaboration
- People-place relationships in a constantly changing world: focusing on exploring the interconnectedness of the social and ecological system and applying this understanding to enhancing the resilience capacity of the social-ecological system with an emphasis in the tourism/recreation setting and urban-rural interface.
- Sustainable tourism: focusing on the analysis of the social, ecological, and cultural impacts of, and sustainable planning for nature-based tourism and ecotourism.
- Marketing research: focusing on the application of social marketing and relationship marketing to facilitating a sense of natural resource stewardship among visitors of public lands.
Fields of Research
| Code | Description | Percentage |
|---|---|---|
| 150699 | Tourism Not Elsewhere Classified | 50 |
| 150399 | Business And Management Not Elsewhere Classified | 25 |
| 150599 | Marketing Not Elsewhere Classified | 25 |
Centres and Groups
Centre
Teaching interests
- Human dimensions of natural resource management
- Nature-based recreation and tourism