Dr Philip Rosenberger III

Work Phone	(02) 4921 8996
Fax	(02) 4348 4101
Email	Philip.Rosenbergeriii@newcastle.edu.au
Office	BO 1.08, Business Offices (bo)

Highlighted Publications

Year	Citation	Nova
2012	Regan Nicole, Carlson Jamie Laurence, Rosenberger III Philip James, 'Factors affecting group-oriented travel intention to major events', Journal of Travel and Tourism Marketing, 29 185-204 (2012) [C1]
2006	Lysaght T, Rosenberger III Philip James, Kerridge I, 'Australian undergraduate biotechnology student attitudes towards the teaching of ethics', International Journal of Science Education, 28 1225-1239 (2006) [C1]
2004	Hart Allison E, Rosenberger III Philip James, 'The Effect of Corporate Image in the Formation of Customer Loyalty: An Australian Replication', Australasian Marketing Journal, 12 88-96 (2004) [C1]
2001	Rosenberger III Philip James, Merrilees William John, Miller Dale, 'A New Retail Concept Taxonomy', International Journal of New Product Development & Innovation Management, 1 79-91 (2001) [C1]
2001	Rosenberger III Philip James, Polonsky M J, 'Reevaluating Green Marketing: A Strategic Approach', Business Horizons, 44 21-30 (2001) [C1]

Publications

For items published while at an institution other that the University of Newcastle, details are shown in italics.

Click on a category title below to expand the list of citations for that specific category.

Chapters In A Book (1 outputs)

Chapter in A1 Book (B1) (1 outputs)

Year	Citation	Nova
2003	Carlson Jamie Laurence, Rosenberger III Philip James, Paynter John, 'Super 12 rugby union: Comparing the information content and infotainment usage in Australian, New Zealand and South African Super 12s website', Cross-Cultural Marketing, Thomson Nelson, South Melbourne, 354-361 (2003) [B1]

Journal Articles (13 outputs)

Refereed Article in a Scholarly Journal (C1) (13 outputs)

Year	Citation	Nova
2012	Regan Nicole, Carlson Jamie Laurence, Rosenberger III Philip James, 'Factors affecting group-oriented travel intention to major events', Journal of Travel and Tourism Marketing, 29 185-204 (2012) [C1]
2012	Stevens Shawn David, Rosenberger III Philip James, 'The influence of involvement, following sport and fan identification on fan loyalty: An Australian perspective', International Journal of Sports Marketing & Sponsorship, 13 220-234 (2012) [C1]
2012	Tong Toni Maria, Rosenberger III Philip James, Pires Guilherme, 'Managerial perceptions of relationship marketing effectiveness on perceived business performance in the Hong Kong information and communication technology industry', Global Business & Economics Anthology, 1 72-85 (2012) [C1]
2008	Rosenberger III Philip James, Donahay Brett, 'Brand personality differentiation in Formula One motor racing: An Australian view', Marketing Bulletin, 19 1-14 (2008) [C1]
2007	Donahay Brett, Rosenberger III Philip James, 'Using brand personality to measure the effectiveness of image transfer in Formula One Racing', Marketing Bulletin, 18 1-15 (2007) [C1]
2006	Buresti Fabio, Rosenberger III Philip James, 'Brand Personality Differentiation in the Australian Action-Sports Clothing Market', Marketing Bulletin, 17 16 pages (2006) [C1]
2006	Lysaght T, Rosenberger III Philip James, Kerridge I, 'Australian undergraduate biotechnology student attitudes towards the teaching of ethics', International Journal of Science Education, 28 1225-1239 (2006) [C1]
2004	Baxter Stacey Margaret, Rosenberger III Philip James, Hementera Veronica, 'Product Placements in Movies: An Australian Consumer Perspective on their Ethicality and Acceptability', Marketing Bulletin, 15 1-16 (2004) [C1]
2004	Hart Allison E, Rosenberger III Philip James, 'The Effect of Corporate Image in the Formation of Customer Loyalty: An Australian Replication', Australasian Marketing Journal, 12 88-96 (2004) [C1]
2003	Carlson Jamie Laurence, Rosenberger III Philip James, Muthaly Sivakumaran, 'Nothing but Net! A Study of the Information Content in Australian Professional Basketball Websites', Sport Marketing Quarterly, 12 184-189 (2003) [C1]
2001	Rosenberger III Philip James, Merrilees William John, Miller Dale, 'A New Retail Concept Taxonomy', International Journal of New Product Development & Innovation Management, 1 79-91 (2001) [C1]
2001	Rosenberger III Philip James, Polonsky M J, 'Reevaluating Green Marketing: A Strategic Approach', Business Horizons, 44 21-30 (2001) [C1]
1998	Polonsky Michael Jay, Rosenberger III Philip James, Ottman J A, 'Developing green products: learning from stakeholders', Journal of Sustainable Product Design, 5 7-21 (1998) [C1]

Conference Publication (40 outputs)

Full Written Paper - Refereed (E1) (24 outputs)

Year	Citation	Nova
2011	Hernandez Jessica Karina, Carlson Jamie Laurence, Rosenberger III Philip James, 'Exploring the impact of sexual content and sexual self-schema on advertising effectiveness of female consumers: A conceptual framework', ANZMAC2011 Proceedings. Marketing in the Age of Consumerism: Jekyll or Hyde?, Perth (2011) [E1]
2009	Regan Nicole, Carlson Jamie Laurence, Rosenberger III Philip James, 'Examining the antecedents of group-oriented travel behaviour to large-scale events: A conceptual model and propositions', ANZMAC 2009 Papers, Melbourne, VIC (2009) [E1]
2009	Rosenberger III Philip James, 'Brand trust: An Australian replication of a two-factor structure', ANZMAC 2009 Papers, Melbourne, VIC (2009) [E1]
2003	Baxter Stacey Margaret, Rosenberger III Philip James, 'An Exploratory Investigation into Consumer Characterisitics and their Impact on Online Shopping Behaviour in the Hunter Valley', Pathways to Profit, Central Coast School of Business, Ourimbah (2003) [E1]
2003	Baxter Stacey Margaret, Rosenberger III Philip James, 'The Development of Children's Brand Knowledge and Brand Preferences: A Conceptual Exploration and Research Agenda', Pathways to Profit, Central Coast School of Business, Ourimbah (2003) [E1]
2003	McPhee Benjamin James, White Jason Anthony, Rosenberger III Philip James, Baxter Stacey Margaret, Wales Joel Robert, Scott Selina Rose, Booth Emma Jean, 'An Exploratory Investigation into Parental Concerns of Advertising to Children', Pathways to Profit, Ourimbah Central Coast (2003) [E1]
2003	Perdedjian Theresa, Micevski Lili, Cother Emma Mary, Poole Ryan James, Vojdanoski Ilce, Rosenberger III Philip James, 'The Communication Habits of Generation Y: An Exploratory Study', Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, Adelaide (2003) [E1]
2003	Rosenberger III Philip James, Stevens Shawn David, 'The Influence of Sports Involvement and Fan Identification on Sports Loyalty: An Exploratory Investigation', Pathways to Profit, Ourimbah Central Coast (2003) [E1]
2002	Byrne Michael, Rosenberger III Philip James, Nicolson J, Romcke-Jones Jennifer Therese, Brockman Sonia Ling, Hargen I, McMaugh Stacey Kathleen, 'An Exploratory Investigation into Consumer Adoption of Water-Efficient Showerheads', Proceedings of the Australian and New Zealand Marketing Academy Conference, Melbourne, Victoria (2002) [E1]
2002	Carlson Jamie Laurence, Rosenberger III Philip James, Voola Ranjit, ''GAME ON! Battle of the Footy Codes:A Study of the Information Content of Australian Rules Football and Rugby League Professional Sport Websites'', Proceedings of the Doing Business Across Borders Conference 2002, Newcastle, Australia (2002) [E1]
2002	Carlson Jamie Laurence, Voola Ranjit, Rosenberger III Philip James, Paynter Julie Suzanne, 'A Descriptive Framework for Website Assessment:Opportunities and Considerations for Sport Marketers', International Conference, Indian Institute of Management, Bangalore (2002) [E1]
2002	Lysaght T, Rosenberger III Philip James, 'Student Perceptions on the Teaching of Bioethics in Undergraduate Biology Degrees:An Australian Perspective', The Proceedings of the 27th Annual Macromarketing Conference, The University of New South Wales, Sydney, Australia (2002) [E1]
2002	Rosenberger III Philip James, Eggins A, Byrne Michael, Brashear T, 'Modelling Factors Influencing the Likelihood of Adoption of a New Energy Audit', Proceedings of Fourth Australasian Services Research Workshop, Monash University (2002) [E1]
2002	Rosenberger III Philip James, Merrilees B, Miller D, 'Exploring the Retail Makeover Typology', Proceedings of the Australian and New Zealand Marketing Academy Conference, Melbourne, Victoria (2002) [E1]
2002	Rosenberger III Philip James, Merriless B, Miller D, 'Factors Influencing the Development of a New Retail Concept:The Case of a Fashion+Cafe' Combination', Proceedings of Fourth Australiasian Services Research Workshop, Monash University, Victoria, Australia (2002) [E1]
2001	Byrne M, Rosenberger III P, 'Perceived Consumer Effectiveness and Water Quality in Newcastle, Auckland, NZ (2001) [E1]
2001	Carlson J, Rosenberger III P, 'Splitting the Uprights!: An Exploratory Study of the Information Content of Australian Professional Rugby League and Australian Rules Football Websites, Washington, USA (2001) [E1]
2001	Lonergan K C, Gosevski B, Gemma P, Loli B, Rosenberger III P, 'Socially Conscious Packaging and Brand Image: A Conceptual Model, Auckland, NZ (2001) [E1]
2001	Rosenberger III Philip James, Brashear T G, 'An Exploratory Humanistic Inquiry into Factors Influencing Organisational Purchases of Recycled-Content Paper', Bridging Marketing Theory and Practice, Auckland, New Zealand (2001) [E1]
2001	Rosenberger III Philip James, Carlson Jamie Laurence, Muthaly S, 'Goal!: An Exploratory study of the information content in the Australian national soccer league websites', Bridging Marketing Theory and Practice, Auckland, New Zealand (2001) [E1]
2000	Brashear T G, Rosenberger III Philip James, Brooks C M, Acevedo C R, 'A Test of Retail Salesforce Turnover in Romania', Proceedings of ANZMAC 2000, Gold Coast, Queensland (2000) [E1]
2000	Brashear T G, Rosenberger III Philip James, Brooks C M, Acevedo C R, 'A Test of the Group-Values Justice Model in a Salesforce Setting', Proceedings of ANZMAC 2000, Gold Coast, Queensland (2000) [E1]
2000	Polonsky Michael Jay, Rosenberger III Philip James, 'Re-Evaluating Green Marekting - A Sophisticated Strategic Marketing Approach', Proceedings of 2000 AMA Summer Educators Conference, Chicago, Illinois, USA (2000) [E1]
1999	Merrilees William John, Rosenberger III Philip James, Miller Dale, 'Toward Developing a new retail concept taxonomy', Proceedings of The Australian and New Zealand Marketing Academy Conference, UNSW Sydney (1999) [E1]

Full Written Paper - Non Refereed (E2) (1 outputs)

Year	Citation	Nova
2010	Regan Nicole, Rosenberger III Philip James, Carlson Jamie Laurence, 'An analysis of group-travel motivations for major social-orientated events', Conference Proceedings: 2nd International Workshop on Business Education and Research, Kuala Lumpur, Malaysia (2010) [E2]

Extract of Paper (E3) (15 outputs)

Year	Citation	Nova
2012	Rosenberger III Philip James, Pond Ashlea, Andrews Natalie, Hetherington Kate, 'Drills and whisks: Product placement within Australian lifestyle-reality television', Academy of Marketing Conference 2012. Marketing: Catching the Technology Wave. Conference Proceedings, Southampton, UK (2012) [E3]
2009	Rosenberger III Philip James, 'Increasing interaction in marketing courses: A hands-on experiment', Australian and New Zealand Marketing Academy Conference: Book of Abstracts, Melbourne, VIC (2009) [E3]
2009	Rosenberger III Philip James, Buresti Fabio, 'Exploring Aaker's (1997) brand personality structure in the Australian action-sports clothing market', Australian and New Zealand Marketing Academy Conference: Book of Abstracts, Melbourne, VIC (2009) [E3]
2002	Bailey J, Chard M, Mayne A, Smith G, Wharton J, Rosenberger III P J, 'A Comparison of Attitudes of Port Stephens Residents and Tourists towards the Environment, Newcastle, Australia (2002) [E3]
2002	Carr L, Harvey B, Hogbin L, Paskin A, Pickles T, Rosenberger III P J, 'A Societal Perspective on Advertising to Children in Australia : Preliminary Results, Newcastle, Australia (2002) [E3]
2002	Baxter Stacey Margaret, Hementera Veronica, Herbert D, Harvey M, Rosenberger III Philip James, 'Australian Consumers' Attitudes to product Placement in Film', The Proceedings of the 27th Annual Macromarketing Conference, University of New South Wales, Sydney, Australia (2002) [E3]
2002	Beiger Renee Gai, Cosstick Jade Yana, Lea D, Leighton Erin Lee, Rosenberger III Philip James, 'Animal Welfare and Advertising Appeals', Proceedings of the Doing Business Across Borders Conference, Newcastle, Australia (2002) [E3]
2002	Cother Emma Mary, Micevski L, Perdedijan T, Poole R, Vojdanoski Ilce, Rosenberger III Philip James, 'Attitudes and Perceptions of Generation Y towards Viral Marketing', Proceedings of the Doing Business Across Borders Conference, Newcastle, Australia (2002) [E3]
2002	McPhee Benjamin James, Wales J, White J, Scott S, Booth E, Rosenberger III Philip James, 'An Investigation into Parental responses and concerns of Commercial Advertising to Children:Preliminary Finding', Proceedings of the Doing Business Across Borders Conference, Newcastle, Australia (2002) [E3]
2002	Ram R, Rosenberger III Philip James, 'Novacastrian Retail Electiricity Consumers:A Preliminary look at their Supplier Switching Intentions', Proceedings of the Doing Business Across Borders Conference, Newcastle, Australia (2002) [E3]
2002	Rosenberger III Philip James, Brashear T, 'Promotion and the Innovator:The Case of Argos Louspeakers', Proceedings of the Doing Business Across Borders Conference, Newcastle, Australia (2002) [E3]
2002	Walsh R, Franco Evan Nathaniel, Harrison L, Highfield Nicole Louise, Keevers A, Rosenberger III Philip James, Rugimbana Robert Obadiah, 'Trends in Eating Out:Cafe'-Society Mentality in Newcastle', Proceedings of Fourth Australasian Services Research Workshop, Monash University (2002) [E3]
2002	Yikong M, Rosenberger III Philip James, Truong T, Gardener F, Hardy K, Mooy Amanda Catherine, 'Novacastrian Women's Attitudes Towards Sex Appeal Advertisments:Preliminary Findings', Proceedings of the Doing Business Across Borders Conference, Newcastle, Australia (2002) [E3]
2001	Carlson J, Rosenberger III P J, 'Branding Considerations in a Changing Environment : Issues for Formula One Official Team Websites, Newcastle, Australia (2001) [E3]
2001	Carlson J, Rosenberger III P J, Paynter J, 'Super 12s Rugby : A Comparison of Information Content and Infotainment Usage in Rugby Union Websites", Newcastle, Australia (2001) [E3]

The University of Newcastle, Australia