Dr Philip Rosenberger III
| Work Phone | (02) 4921 8996 |
|---|---|
| Fax | (02) 4348 4101 |
| Philip.Rosenbergeriii@newcastle.edu.au | |
| Position |
Lecturer
Newcastle Business School
|
| Office | BO 1.08, Business Offices (bo) |
Biography
I am an early-career researcher who was awarded my PhD in 2010 on the retail innovation process in shopfront SME retailers.
In terms of research areas, I have published in a number of new or emerging areas. I have also sought to publish in areas of social or public-policy significance (such as social and environmental marketing), particularly through the use of end-of-chapter case studies in textbooks to reach future marketing students. I have also encouraged undergraduate students to publish research (and been part of that) as a way to involve them further in the research process and encourage them in considering honours and other higher degrees.
Qualifications
- PhD (Management), University of Newcastle, 2010
- Master of Science (Marketing), Georgia State University
- Master of Business Administration, Erasmus University - Rotterdam
- Associate in Arts, University of North Florida
- Bachelor of Science, Florida State University
Research
Research keywords
- Brand management
- Green (eco) marketing
- New product development (NPD)
- Retail
- Retail innovation
- SMEs
- Sports marketing
Research expertise
Expertise includes quantitative (survey design, multivariate and univariate analysis techniques, such as multiple regression, MANOVA and ANOVA, and non-parametric techniques) and qualitative (interviews, content analysis) methods.
Focal research areas include: Retail, New product development (NPD), Retail innovation, Sports marketing, Green (eco) marketing,
Brand management and SMEs.
Collaboration
Product and Retail Innovation, Retailing, Sales Management, Product Development, Green Marketing/Product Development, Branding management
Languages
- English
Fields of Research
| Code | Description | Percentage |
|---|---|---|
| 150499 | Commercial Services Not Elsewhere Classified | 60 |
| 130299 | Curriculum And Pedagogy Not Elsewhere Classified | 20 |
| 179999 | Psychology And Cognitive Sciences Not Elsewhere Classified | 20 |
Administrative
Administrative expertise
Have served as course co-ordinator in each teaching area listed, as well as serving on Faculty Ethics and School Assessment committees.
Teaching
Teaching keywords
- Market research
- Marketing
- New product development (NPD)
- Product & brand management
- Retail
Teaching expertise
Teaching expertise includes the following areas: Marketing, Market research (including survey design, analysis techniques and using SPSS for quantitative analysis), Retail, New product development (NPD) and Product & brand management.