Highlighted Publications

Year	Citation	Nova
2011	James Melanie Brigid, 'A provisional conceptual framework for intentional positioning in public relations', Journal of Public Relations Research, 23 93-118 (2011) [C1]
2011	James Melanie Brigid, 'Ready, aim, fire: Key messages in public relations campaigns', PRism, 8 1-18 (2011) [C1]
2010	James Melanie Brigid, 'The use of intentional positioning techniques in government agencies' communication campaigns', Government Communication: Proceedings of the 17th International Public Relations Research Symposium BledCom, Bled, Slovenia (2010) [E1]
2008	James Melanie Brigid, 'A review of the impact of new media on public relations: Challenges for terrain, practice and education', Asia Pacific Public Relations Journal, 8 137-148 (2008) [C1]
2008	James Melanie Brigid, 'Driving learning through blogging: Students? perceptions of a reading journal blog assessment task', Prism, 5 1-12 (2008) [C1]

Publications

For items published while at an institution other that the University of Newcastle, details are shown in italics.

Click on a category title below to expand the list of citations for that specific category.

Chapters In A Book (2 outputs)

Chapter in A2 Book (B2) (2 outputs)

Year	Citation	Nova
2012	James Melanie Brigid, Robson Prue Lillian, 'Strategies to proactively manage activity', Introduction to Public Relations: From Theory to Practice, Oxford University Press, South Melbourne, VIC, 259-285 (2012) [B2]
2009	James Melanie Brigid, 'Strategies to proactively manage activity', An Introduction to Public Relations: From Theory to Practice, Oxford University Press, South Melbourne, VIC, 248-269 (2009) [B2]

Journal Articles (8 outputs)

Refereed Article in a Scholarly Journal (C1) (8 outputs)

Year	Citation	Nova
2012	James Melanie Brigid, 'Autoethnography: The story of applying a conceptual framework for intentional positioning to public relations practice', Public Relations Review, 38 555-564 (2012) [C1]
2012	Wise Deborah Jane, James Melanie Brigid, 'The HPV school vaccination program: A discourse analysis of information provided to parents', PCR: Public Communication Review, 2 3-15 (2012) [C1]
2011	James Melanie Brigid, 'A provisional conceptual framework for intentional positioning in public relations', Journal of Public Relations Research, 23 93-118 (2011) [C1]
2011	James Melanie Brigid, 'Ready, aim, fire: Key messages in public relations campaigns', PRism, 8 1-18 (2011) [C1]
2011	Robson Prue Lillian, James Melanie Brigid, 'Trialling PR2.0: An exploratory study of the non-capital city practitioner's social media use', Asia Pacific Public Relations Journal, 12 19-40 (2011) [C1]
2009	James Melanie Brigid, 'Getting to the heart of public relations: The concept of strategic intent', Asia Pacific Public Relations Journal, 10 109-122 (2009) [C1]
2008	James Melanie Brigid, 'A review of the impact of new media on public relations: Challenges for terrain, practice and education', Asia Pacific Public Relations Journal, 8 137-148 (2008) [C1]
2008	James Melanie Brigid, 'Driving learning through blogging: Students? perceptions of a reading journal blog assessment task', Prism, 5 1-12 (2008) [C1]

Conference Publication (6 outputs)

Full Written Paper - Refereed (E1) (5 outputs)

Year	Citation	Nova
2010	Fursdon Rhianna, James Melanie Brigid, 'Why are PR agencies blogging? An exploratory study of the blogging practices of public relations agencies', Media, Democracy and Change: Refereed Proceedings of the Australian and New Zealand Communication Association Conference, Canberra, Australia (2010) [E1]
2010	James Melanie Brigid, 'The use of intentional positioning techniques in government agencies' communication campaigns', Government Communication: Proceedings of the 17th International Public Relations Research Symposium BledCom, Bled, Slovenia (2010) [E1]
2009	James Melanie Brigid, 'The construction of intended meanings: Furthering understanding of the purpose of public relations', Communication, Creativity and Global Citizenship: Refereed Proceedings of the Australian and New Zealand Communication Association Conference 2009, Brisbane, QLD (2009) [E1]
2008	James Melanie Brigid, 'The reading journal blog assessment task: Public relations students? perceptions', Power and Place: Refereed Proceedings of the Australian and New Zealand Communication Association Conference 2008, Wellington, NZ (2008) [E1]
1996	Gething L, Fethney J, Redmayne G, James M, 'Disability awareness of general medical practitioners in rural New South Wales (1996) [E1]

Extract of Paper (E3) (1 outputs)

Reports (2 outputs)

Contract Report (R1) (2 outputs)