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Dr Kym Cowley

Work Phone (02) 4921 7471
Fax (02) 4921 6911
Email
Office SRS117, Social Sciences

Highlighted Publications

Year Citation Link
2001 Cowley Kym, 'Insights into Links between Intelligence Gathering, Primary Strategy and Performance in Small Firms', On Global Marketing Issues at the Turn of the Millenium, Cardiff, Wales (2001) [E2] Nova
2003 Cowley Kym, 'The place of sensemaking in market information processing theory', The Future of Marketing with Particular Reference to Asia and the Antipodes, Sydney (2003) [E1] Nova
2005 Cowley Kym, Voola Ranjit, 'Sensemaking, Wisdom and Decision Making in Marketing Strategy', ANZMAC - Broadening the Boundaries, Fremantle, Western Australia (2005) [E1] Nova

Publications

For items published while at an institution other that the University of Newcastle, details are shown in italics.

Click on a category title below to expand the list of citations for that specific category.

Journal Articles (1 outputs)

Refereed Article in a Scholarly Journal (C1) (1 outputs)

Year Citation Link
2000 Cowley Kym, Stanton Judith Ann, 'Market Orientation in Australian SME's: A Size Based Comparison', Small Enterprise Research, 8 (1) 3-13 (2000) [C1]

Conference Publication (15 outputs)

Full Written Paper - Refereed (E1) (13 outputs)

Year Citation Link
2009 Dean Alison Mary, Cowley Kym, 'Creating a foundation for generic skills by embedding information literacy in commencing student assessment tasks', ANZMAC 2009 Papers, Melbourne, VIC (2009) [E1] Nova
2009 Dean Alison Mary, Cowley Kym, Yung Michelle Lok Tung, 'Embedding information literacy in commencing student assessment tasks as a foundation for generic skills', First Year in Higher Education Conference 2009: Conference Proceedings, Townsville, QLD (2009) [E1] Nova
2009 Meshram Kanika, Dean Alison Mary, Cowley Kym, 'The role of customer community in value co-creation for third places: An example of senior citizens', ANZMAC 2009 Papers, Melbourne, VIC (2009) [E1] Nova
2008 Cowley Kym, 'Opening the organization learning black box: A sensemaking approach to articulating the mechanics of interpretation and memory processes in learning organizations', Proceedings of ICICKM 2008: The 5th International Conference on Intellectual Capital, Knowledge Management & Organizational Learning, New York, NY (2008) [E1] Nova
2008 Cowley Kym, 'Speed dating and lollipops: The development of an orientation program, by continuing and graduating students and its unintended consequences', 11th Pacific Rim First Year in Higher Education Conference 2008: Conference Proceedings, Hobart, TAS (2008) [E1] Nova
2006 Cowley Kym, Webster Cynthia Marie, 'Specifying a New Measure of Marketplace Strategic Uncertainty', ANZMAC 2006 Conference Proceedings, Brisbane, Queensland, Australia (2006) [E1]
2005 Cowley Kym, Voola Ranjit, 'Sensemaking, Wisdom and Decision Making in Marketing Strategy', ANZMAC - Broadening the Boundaries, Fremantle, Western Australia (2005) [E1] Nova
2003 Cowley Kym, 'Identifying the Construct of Organizational Identity - A qualitative approach', Surfing the Waves, Fremantle WA (2003) [E1]
2003 Cowley Kym, 'The place of sensemaking in market information processing theory', The Future of Marketing with Particular Reference to Asia and the Antipodes, Sydney (2003) [E1] Nova
2002 Cowley Kym, 'Sussessful Sensemaking: Operationalizing the Sensmaking Construct', Proceedings of the Australian and New Zealand Marketing Academy Conference, Melbourne (2002) [E1]
2001 Cowley Kym, 'Market Orientation and Sensemaking', Bridging Marketing Theory and Practice, Auckland, New Zealand (2001) [E1]
2000 Cowley Kym, 'Insights into Links between Intelligence Gathering, Primary Strategy and Performance in Small Firms', Proceedings of ANZMAC 2000, Gold Coast, Queensland (2000) [E1]
1999 Cowley Kym, Stanton Judith Ann, 'A Comparison of the Market Orientation of Small and Larger Australian Firms', Proceedings of ANZMAC Conference, Sydney (1999) [E1]
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Full Written Paper - Non Refereed (E2) (2 outputs)

Year Citation Link
2001 Cowley Kym, 'Insights into Links between Intelligence Gathering, Primary Strategy and Performance in Small Firms', On Global Marketing Issues at the Turn of the Millenium, Cardiff, Wales (2001) [E2] Nova
2001 Cowley Kym, Merrilees William John, 'Articulating a Process Model of Innovation in Small Firms: A Case Study Approach', On Global Marketing Issues at the Turn of the Millenium, Cardiff, Wales (2001) [E2]