Dr Kym Cowley
| Work Phone | (02) 4921 7471 |
|---|---|
| Fax | (02) 4921 6911 |
| Kym.Cowley@newcastle.edu.au | |
| Position |
Senior Lecturer
Newcastle Business School
|
| Office | SRS117, Social Sciences |
Qualifications
- PhD, University of Newcastle, 2007
- Bachelor of Business (Honours), University of Newcastle, 1999
- Bachelor of Business, University of Newcastle, 1998
Research
Research keywords
- Marketing
- Sensemaking
- Structural Equation Modeling
Research expertise
My research expertise is mainly in the area of sensemaking systems, interpretation sysytems in organisations and market intelligence gathering for market strategy.
Fields of Research
| Code | Description | Percentage |
|---|---|---|
| 130299 | Curriculum And Pedagogy Not Elsewhere Classified | 35 |
| 150599 | Marketing Not Elsewhere Classified | 35 |
| 150699 | Tourism Not Elsewhere Classified | 30 |
Centres and Groups
Centre
Administrative
Administrative expertise
Executive & Corporate Programs; First Year Experience Academic Director, International Student Coordinator.
Teaching
Teaching keywords
- Marketing
- Online Delivery
- Retail Management
- Strategy
Teaching expertise
My teaching expertise is predominantly in delivering large First Year courses and delivering though online delivery methods for postgraduate courses.