| 2010 | Pires Guilherme, Rita Paulo, Stanton John, 'Assessing connectivity in ICT-driven consumer empowerment', ANZMAC 2010. Australian and New Zealand Marketing Academy Conference 2010 - 'Doing More with Less', Canterbury, NZ (2010) [E1] |  |
| 2009 | Lai Cora Sio Kuan, Pires Guilherme, 'Testing of a model evaluating e-Government portal acceptance and satisfaction', Proceedings of the 3rd European Conference on Information Management and Evaluation, Gothenburg, Sweden (2009) [E1] | |
| 2009 | Pires Guilherme, Stanton John, 'Consumer empowerment: A conceptual process model', EMAC 2009 38th Conference, Audencia Nantes, France (2009) [E1] | |
| 2009 | Pires Guilherme, Stanton John, 'Revisiting the substantiality test: From ethnic marketing to market segmentation', Proceedings: The Fifth Royal Bank International Research Seminar, Montreal, ONT (2009) [E1] | |
| 2008 | Stanton John, Pires Guilherme, 'Cross-cultural issues in domestic ethnic marketing: An approach to address a research gap', Australia and New Zealand Marketing Academy Conference 2008: Shifting the Focus from Mainstream to Offbeat, Sydney, NSW (2008) [E1] | |
| 2007 | Gordon Luen On Tsui, Pires Guilherme, Stanton John, 'Relationship marketing orientation and business performance in the financial services industry of Hong Kong', ANZMAC 2007 Conference. Australian and New Zealand Marketing Academy. Conference Proceedings and Refereed Papers, Dunedin, New Zealand (2007) [E1] | |
| 2007 | Stanton John, Pires Guilherme, 'Ethnic marketing research and practice: A framework for analysing the gap', ANZMAC 2007 Conference. Australian and New Zealand Marketing Academy. Conference Proceedings and Refereed Papers, Dunedin, New Zealand (2007) [E1] | |
| 2006 | John Stanton, Pires Guilherme, Stanton Patricia Anne, 'The case for Incorporating Network Theory into Ethnic Marketing', Academy of Marketing Conference 2006 Proceedings, London (2006) [E1] | |
| 2006 | Pires Guilherme, John Stanton, 'Preferred service suppliers to the Portuguese community in Sydney: Understanding their success', Global Business & Economics Anthology, Florence, Italy (2006) [E1] | |
| 2006 | Pires Guilherme, John Stanton, James Yoo, 'From ethnic to network marketing', 2006 Academy of Marketing Science/Korean Academy of Marketing Science Conference Proceedings, Seoul, Korea (2006) [E1] | |
| 2006 | Pires Guilherme, Stanton John, 'A Comparison of Mainstream and Ethnic Users' Perceived Costs of Switching Telephone Service Providers', ANZMAC 2006 Conference Proceedings, Brisbane Qld Australia (2006) [E1] | |
| 2006 | Pires Guilherme, Stanton John, 'Preferred Service Providers to Minority Ethnic Groups: A Case Study of the Portuguese Community in Sydney', ANZMAC 2006 Conference Proceedings, Brisbane, Qld Australia (2006) [E1] | |
| 2005 | Pires Guilherme, Stanton John, 'Segmentation Using Ethnicity and the Inadequacy of Conceptual Frameworks', ANZMAC 2005 Conference - Broadening the Boundaries, Fremantle (2005) [E1] | |
| 2005 | Pires Guilherme, Stanton John, 'The Electronic Procurement Adoption Process: A Research Framework Drawing from Australian Evidence', Global Markets in Dynamic Environments: Making Positive Connections Through Strategy, Technology and Knowledge, Lisbon, Portugal (2005) [E1] | |
| 2005 | Pires Guilherme, Stanton John, Stanton Patricia Anne, 'A Network Theory Approach to Ethnic Marketing', ANZMAC 2005 Conference - Broadening the Boundaries, Fremantle (2005) [E1] | |
| 2005 | Pires Guilherme, Stanton John, Stanton Patricia Anne, 'Customers' Perceptions Within Service Delivery System Design', Global Markets in Dynamic Environments: Making Positive Connections Through Strategy, Technology and Knowledge, Lisbon, Portugal (2005) [E1] | |
| 2005 | Pires Guilherme, Stanton John, Stanton Patricia Anne, 'Towards a Preliminary Model of Consumer Empowerment', ANZMAC 2005 Conference - Broadening the Boundaries, Fremantle (2005) [E1] | |
| 2004 | Aisbett Janet, Pires Guilherme, 'Shared Meaning in the Electronic Marketplace', IADIS International Conference e-Commerce 2004, Lisbon, Portugal (2004) [E1] | |
| 2004 | Al Shibly Haitham, Aisbett Janet, Pires Guilherme, 'Customer Empowerment and Electronic Commerce Success', Information Technology and Organizations in the 21st Century: Challenges and Solutions, Amman, Jordan (2004) [E1] | |
| 2004 | Al Shibly Haitham, Pires Guilherme, Aisbett Janet, 'Exploring the impact of customer empowerment on marketing strategy and information systems effectiveness', The 2004 International Business Information Management Conference Proceedings, Edinburgh (2004) [E1] | |
| 2004 | Pires Guilherme, Stanton John, 'Developing Ethnicity as a Segmentation Criterion: An Alternative Approach', Proceedings of ANZMAC 2004 Marketing accountabilities and responsibilities, Wellington, New Zealand (2004) [E1] | |
| 2004 | Pires Guilherme, Stanton John, 'Prioritising Opportunities for Ethnic Marketing Segmentation', Global Business & Economics Review - Anthology 2005, Rhodes, Greece (2004) [E1] | |
| 2004 | Pires Guilherme, Stanton Patricia Anne, 'Income and English Language Proficiency Differences in an Ethnic Community and Effects on Consumer Behaviour', Global Business & Economics Review - Anthology 2004, Rhodes, Greece (2004) [E1] | |
| 2004 | Pires Guilherme, Stanton Patricia Anne, 'The Role of Customer Experiences in the Development of Service Blueprints', Proceedings of ANZMAC 2004 Marketing accountabilities and responsibilities, Wellington, New Zealand (2004) [E1] | |
| 2003 | Baker Nathan, Pires Guilherme, Stanton John, 'Impediments to Small Business Web Site Adoption', The Future of Marketing with Particular Reference to Asia and the Antipodes, Sydney (2003) [E1] | |
| 2003 | Baker Nathan, Pires Guilherme, Stanton Patricia Anne, Stanton Philip John, 'Web Site Adoption by Small Business in Australia: Evidence From Two Service Activities', Challenging the Frontiers in Global Business and Technology: Implementation of Changes in Values, Strategy and Policy, Budpest Hungary (2003) [E1] | |
| 2003 | Lingaiah Naveen Arakere, Pires Guilherme, Stanton John, 'An Evaluation of Marketing Issues in Sales Force Automation', Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, Adelaide (2003) [E1] | |
| 2003 | Pires Guilherme, Stanton John, 'Service-Provider Retention and Switching Behaviour by Ethnic Minority Consumers: the Portuguese Community in Sydney', Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, Adelaide (2003) [E1] | |
| 2003 | Pires Guilherme, Stanton Patricia Anne, Stanton Philip John, 'Criteria Used By Minority Ethnic Consumers To Choose Service Providers', Challenging The Frontiers In Global Business And Technology: Implementation Of Changes In Values, Strategy and Policy, Budapest Hungary (2003) [E1] | |
| 2002 | Eckford Andrew William, Pires Guilherme, John Stanton, 'Consumer Perceived Risk Towards Online Purchasing:Framework and Measurement', Marketing in a Changing World Scope, Opportunities and Challenges, Braga - Portugal (2002) [E1] | |
| 2002 | Lenthen Simon Robert, Pires Guilherme, Stanton Philip John, Stanton Patricia Anne, 'Intangibility Issues in the Marketing of', Proceedings of the Australian and New Zealand Marketing Academy, Melbourne (2002) [E1] | |
| 2002 | Pires Guilherme, John Stanton, 'A Framework for Targeting Small Ethnic Minorities in Advanced Economies', Proceedings of the 2002 Multicultural Marketing Conference, Valencia, Spain (2002) [E1] | |
| 2002 | Pires Guilherme, John Stanton, 'Issues in E-Procurement Adoption in B2B Markets', Proceedings of the Australian and New Zealand Marketing Academy, Melbourne (2002) [E1] | |
| 2002 | Pires Guilherme, Stanton Philip John, Stanton Philip John, 'Differences in Services:Effects on Ethnic Minority Consumers' Search and Selection Processes', Proceedings of the 2002 Multicultural Marketing Conference, Valencia, Spain (2002) [E1] | |
| 2001 | Pires Guilherme, Aisbett Janet, 'A Dual Marketing and Informational Perspective to E-Commerce Adoption', Bridging Marketing Theory and Practice, Auckland, New Zealand (2001) [E1] | |
| 2001 | Pires Guilherme, Aisbett Janet, 'Impact of E-Commerce on Business Strategy', Bridging Marketing Theory and Practice, Auckland, New Zealand (2001) [E1] | |
| 2001 | Pires Guilherme, John Stanton, 'Marketing to Ethnic Groups in Advances Economies and the Adjustment Process', Bridging Marketing Theory and Practice, Auckland, New Zealand (2001) [E1] | |
| 2001 | Pires Guilherme, Ostenfeld Shane Andrew, John Stanton, 'Expatriate Labour and Ethnic Group Affiliation: Applying Market Segmentation Theory to Acculturation in International Human Resource Management Practice', Employment Relations in the New Economy, Singapore (2001) [E1] | |
| 2000 | Pires Guilherme, John Stanton, 'Service Provider Selection by Ethnic Minority Consumers', Proceedings of 2000 Multicultural Marketing Conference, Hong Kong (2000) [E1] | |
| 2000 | Pires Guilherme, John Stanton, 'Targeting Intra-National Ethnic Market Segments: An Appraisal of the Ethics Issues', Proceedings of Seventh Annual International Conference Promoting Business Ethics, St. John's University, New York, US (2000) [E1] | |
| 2000 | Pires Guilherme, John Stanton, Stanton P, 'The Future of Ethnic Marketing', Proceedings of ANZMAC 2000, Gold Coast, Queensland (2000) [E1] | |
| 1999 | Pires Guilherme, John Stanton, 'Ethnic Consumers in Culturally diverse markets: Challenges and Opportunities for Services Marketing', Proceedings of 1999 Business 7 Economics Society International Conference, Las Palmas - Canary Islands (1999) [E1] | |
| 1999 | Pires Guilherme, John Stanton, 'Explaining consumer selection of a service provider', Proceedings of ANZMAC Conference, Sydney (1999) [E1] | |
| 1999 | Pires Guilherme, John Stanton, 'Service Supplier Selection by Ethnic Minority Consumers (EMCS): Towards a theory of preferred supplier selection', Proceedings of ANZMAC Conference, Sydney (1999) [E1] | |
| 1999 | Pires Guilherme, John Stanton, 'The U Curve theory and the targeting of ethnic groups', Proceedings of ANZMAC Conference, Sydney (1999) [E1] | |
| 1998 | John Stanton, Pires Guilherme, 'The Marketing Relevance of Cultural Diversity: A Framework for Understanding Ethnicity and Acculturation', Proceedings of the 1998 Multicultural Marketing Conference, Ottawa, Canada (1998) [E1] | |
| 1998 | John Stanton, Pires Guilherme, 'The Meaning and Application of Substantiality in Market Segmentation', Marketing Connections, University of Otago, New Zealand (1998) [E1] | |
| 1998 | Pires Guilherme, 'Market Segmentation in Culturally Diverse Societies: The Marketing Significance of Ethnic Groups', Marketing Connections, Dunedin, New Zealand (1998) [E1] | |