|2006||Pires Guilherme, Stanton J, Rita P, 'The internet, consumer empowerment and marketing strategies', European Journal of Marketing, 40 936-949 (2006) [C1]|
|2005||Pires Guilherme, Stanton P John, Ethnic Marketing - Accepting the Challenge of Cultural Diversity, Thomson Learning, Southbank, Victoria, 274 (2005) [A1]|
|2005||Aisbett Janet, Lasch R, Pires Guilherme, 'A decision-making framework for adoption of e-procurement', International Journal of Integrated Supply Management, 1 278-293 (2005) [C1]|
|2003||Pires Guilherme, Aisbett Janet, 'The relationship between technology adoption and strategy in business-to-business markets. The case of e-commerce', Industrial Marketing Management, 32 291-300 (2003) [C1]|
|2003||Pires Guilherme, Stanton Philip John, Cheek Bruce Ross, 'Identifying and reaching an ethnic market: methodological issues', Qualitative Market Research, 6 224-235 (2003) [C1]|
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Books (1 outputs)
Chapters In A Book (1 outputs)
Journal Articles (35 outputs)
Conference Publication (54 outputs)