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University of Newcastle Web Analytics

March 2007

This web site statistics report covers the period of March 2007. The information bellow was provided by Google Analytics. A summary of the University's web site statistics for March 2007 is available for download in PDF form. Summary March 2007

• Unique Visitor Tracking
• • Daily Visitors
  • Visits & Page View Tracking
  • Absolute Unique Visitors
  • Visitor Loyalty
  • Visitor Recency
• Visitor Segment Performance
• • New vs Returning
  • Referring Source
  • Geo Location
  • Geo Map Overlay
  • Network Location
  • Language
  • Domains
• Search Engine Performance
• • Overall Keyword Conversion
  • Keyword Considerations
• Content Performance
• • Top Content
  • Content Drilldown
  • Depth of Visit
  • Length of Visit
• Navigational Analysis
• • Entrance Bounce Rates
  • Top Exit Points
• Web Design Parameters
• • Browser Versions
  • Platform Versions
  • Screen Resolutions
  • Screen Colors
  • Flash Version
  • Java Enabled
  • Connection Speed

Daily Visitors

The Visitors Graph shows how many visitors the University of Newcastle's web site received over time during the date range. If a user visits the web site multiple times within a day they are only counted once. The Percent New Visitors graph shows the percentage of visitors who were new visitors.

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Visits & Page View Tracking

The Visits, Pageviews, and Average Pageviews per Visit graphs show the number of visits, the number of web pages viewed, and the average number of web pages viewed per visit over time during the date range.

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Absolute Unique Visitors

First Time Absolute Unique Visitors is the number of visitors (counting each visitor only once) who visited the University's web site for the first time during the active date range. Prior Absolute Unique Visitors is the number of visitors (counting each visitor only once) who first visited the University's web site prior to the active date range and who returned for one or more visits during the active date range.

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Visitor Loyalty

Unique visitors viewing the University's web site during the active date range is categorized according to the total number of times the visitor has visited your site (without regard to date range). The number of visitors with only one visit (no loyalty) are indicated on the left of the histogram. The number of visitors with over 200 visits (very loyal) are indicated on the far right.

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Visitor Recency

Each visitor who visits the University's web site during the active date range is categorized according to the number of days that have elapsed since his or her last visit. New visitors and those who are returning from a previous visit are on the left of the histogram. Visitors who last visited the site one year ago are shown on the far right.

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New vs Returning

This report shows the average per visit value for new and returning visitors.

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Referring Source

How do visitors referred by different sources (such as search engine, newsletter, or referral site) compare with respect to number of visits? Each source is qualified by medium, in brackets, such as [referral]. Each medium is either one of the mediums with which you tagged referral links or one of the following special cases:

• [organic] indicates visitors referred by an unpaid search engine listing.
• [referral] indicates visitors referred by links which were not tagged with any campaign variables.
• [(not set)] indicates visitors referred by links which were tagged with campaign variables but for which the medium variable was not set.
• (direct)[(none)] indicates visitors who visited the site by typing the URL directly into their browser.

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Geo Location

This report compares each geographic region's number of visits and page views per visit.

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Geo Map Overlay

The Geo Map Overlay is a graphical representation of the volume of visitors coming from locations around the world. The largest points indicate locations driving the most visitors to your website.

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Network Location

This report shows the number of visits, page views per visit, conversion rates, and average visit value for each ISP and corporate network.

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Language

How do visitors with different language preferences compare with respect to average visit value? This report compares number of visits, page views per visit according to the language preference they have set on their computer.

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Domains

This report allows you to track the Internet service provider (ISP) domains the user resolves to. The domain is determined by the Internet service that owns the user's Internet protocol (IP) identifier. The report shows the amount visits from each ISP domain.

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Overall Keyword Conversion

Which keywords drive the highest quality traffic? This report shows number of visits and page views per visit and organic keywords.

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Keyword Considerations

How well do other keywords perform? This report shows the top performing unused organic keywords. Each keyword's performance is shown in terms of number of visits, page views per visit, conversion rates, transactions per visit, and average visit value.

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Top Content

This report shows how many visits and page views each page on the University's web site received, the average amount of time that visitors spent on the page, and how frequently visitors left your site after viewing the. This report is useful for finding the key content that should be a part of the main flow of the site.

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Content Drilldown

This report shows how many visits and page views each page on the University's web site received, the average amount of time that visitors spent on the page and how frequently visitors left your site after viewing the.

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Depth of Visit

How many pages are viewed during a visit to the University's website? Visits of a single page appear on the left of the graph; visits of twenty pages or more appear on the right side of the graph.

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Length of Visit

How much time do visitors spend on the University's website? Visits of less than ten seconds appear to the left of the graph; visits of more than 1801 seconds appear on the right side of the graph.

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Entrance Bounce Rates

Do visitors continue their visit after viewing their first page or do they immediately leave my site? This report lists the top entrance pages on which visitors land and their respective number of Bounces and Bounce Rates.

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Top Exit Points

From which pages do visitors commonly exit the University's web site? This report shows the number of exits and number of page views for the top exit pages on the University's site.

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Browser Versions

This report provides a list of browser versions used to access the University's web site.

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Platform Versions

This report provides a list of the operating systems that the University's visitor's use.

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Screen Resolutions

This report allows you to examine which screen resolutions the University's users are seeing our site in.

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Screen Colors

For which colour resolutions should I optimise my site and content? If your site is graphics intensive, you may want to experiment using the same color resolution your visitors use.

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Flash Version

This report illustrates what version of Flash the University's users are using.

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Java Enabled

What percentage of the University's visitors have Java enabled on their browsers?

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Connection Speed

This report illustrates what type/speed of internet connection the University's users are using.

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