Visual Communication Design
Why Study Design?
Graphic design is an intellectual, technical and creative pursuit that serves to inform and inspire. It involves the creation of visual solutions to communication problems. In an age where people are constantly being inundated with messages, it is the role of the graphic designer to interpret information and translate it through a visual medium to create a valuable experience for a wider audience.
In order to do so, having a sound knowledge in design processes across a broad range of disciplines, including photography, illustration and typography is crucial. Organisations such as television networks, print bureaus, Internet companies, magazines, newspapers and other visual media companies depend heavily on the skills of graphic designers.
The Bachelor of Visual Communication Design adopts a well-rounded focus towards theory and practice in contemporary and traditional forms, preparing job-ready graduates for exciting careers in a diverse array of industries, including advertising, publishing, art curating and multimedia design.
What will I study?
The core components of the Bachelor of Visual Communication Design at the University of Newcastle addresses problem solving, creativity and technical expertise. This allows students to enter the workforce as confident and adaptable individuals that are sensitive to the communication needs before them.
Throughout the programme, students will learn to:
- Design images for advertising and branding
- Produce studio-standard photographs
- Manipulate studio lighting and other equipment
- Construct fonts and letterforms
- Create interactive visuals for screen-based interfaces
- Apply typography and colour effectively
- Illustrate using various techniques and media
- Analyse and articulate design processes
- Devise design plans for client briefs
In addition, students will also be building up their own design portfolios throughout the programme, amassing a body of work that can be used to secure employment upon graduation.
Students interested in a career in academia will have the opportunity to develop their research skills and conduct their own original research through the Honours programme.
Getting Ahead at UoN
The School of Design, Communication and Information Technology believes in giving students every opportunity to distinguish themselves even before graduation.
Our partnerships with regional and national organisations, initiatives and benefactors have resulted in the establishment of a number of awards recognising the achievements of outstanding students.
In the Visual Communication Design discipline, this includes the Katie Reinikka Memorial Prize, which is awarded each year to the student with the highest grade-point average.
