Master of Marketing
This program provides an opportunity for professionals or those with an interest in the inspiring world of marketing to experience the rewards associated with connecting a company's strength with its customers' needs.
Taught by academics with a range of industry and research experience, in this program you'll receive a unique and contemporary perspective on current marketing challenges. Building a sound foundation of knowledge and expertise in the latest marketing techniques and technologies, you'll learn how to analyse and think strategically about organisational offerings, value, strategic positioning and competitive advantage.
A highlight of the program is the integration of theory and practice throughout the courses and exposure to cutting-edge marketing practices.
Graduate Certificate in Marketing
Students have the option of enrolling in a graduate certificate program to begin their experience with postgraduate study. The graduate certificate requires students to complete four courses within their chosen area of study to qualify for the award, where they can then use this knowledge as credit towards the completion of the masters qualification for that or, in some cases, another area of study.
The graduate certificate option exposes students to the benefits and rewards of postgraduate study and allows you to receive incremental recognition of your achievements along the way. It provides students with the ability to explore their interest in further study of an area without requiring a long term commitment.