The University of Newcastle, Researcher report.

Researcher: Dr Guilherme Pires
School: School of Business and Management
Commenced with Institution: 14-JUL-1997
Personal URL:

Funded Projects

Please note, only grants administered through the University of Newcastle Research Office are recorded here. For a more complete picture of the researcher's grant history a Personal URL may be supplied, above.

Research Team Initial Year Duration (Years) Funding Body/Client Award Type Title of Project Collaborating Partners Total Cash $ Total Inkind $
Dr Guilherme Pires 2008 1 University of Newcastle Travel - Travel Grant 2008 Business and Economics Society International Conference   2500  
Dr Guilherme Pires 2007 1 University of Newcastle Travel - Travel Grant 2007 Business & Economics Society International, Antibes France, 16/7/2007 - 20/7/2007   2500  
Dr Guilherme Pires 2006 1 University of Newcastle Travel - Travel Grant 2006 Business & Economics Society International Conference, 15-19 July 2006   2400  
Dr Guilherme Pires 2005 1 University of Newcastle Conference - Conference Establishment Grant Accepting the Challenge of Cultural Diversity: Marketing the Minority Ethnic Groups - 30 November to 8 December 2005   3000  
Dr Guilherme Pires 2005 1 University of Newcastle Travel - Travel Grant Global Business and Technology Association, 2005 International Conference, 12-16 July 2005   2400  
Assoc. Prof Kerry London;Professor Kenneth Burgess;Dr Guilherme Pires 2005 2 CRC for Construction Innovation Project - Project Agreement Construction Industry Business Envnironment   30009  
Dr Guilherme Pires 2004 1 University of Newcastle Travel - Travel Grant Business & Economics Society International - 2004 International Conference, 19-22 July 2004, Greece   2400  
Dr Guilherme Pires 2003 1 University of Newcastle Travel - Travel Grant Global Business and Technology Assoc. 2003, and Business and Economics Society International 2003 8 - 28 July, 2003   2400  
Dr Guilherme Pires 2002 1 University of Newcastle Travel - Travel Grant 31 European Marketing Academy Conferency Braga, Portugal   2400  
Dr Guilherme Pires 2001 1 University of Newcastle Travel - Travel Grant Business & Economics Society International 2001 Conference, France 22-26 July 2001   2500  
Dr Guilherme Pires 2000 1 University of Newcastle Travel - Travel Grant 2000 Multicultural Marketing Conference, Hong Kong 17-20 September 2000   2400  
Dr Guilherme Pires 1999 1 University of Newcastle Project - New Staff Grant The Selection of Service Providers by Minority Ethnic Consumers in Culturally Divers Markets.   5000  
Dr Guilherme Pires 1999 1 University of Newcastle Travel - Travel Grant Business & Economics Society International, 1999 Conference Canary Islands, Spain.   1653  
Dr Guilherme Pires 1998 1 University of Newcastle Travel - Travel Grant 1998 Multicultural Marketing Conference, Canada 17-20 September 1998   680  

Research Higher Degree Supervision

For a more complete picture of the researcher's supervision history a Personal URL may be supplied at the top of this page.

Current Student Supervision

Program Supervision Level Research Topic
PhD (Management) Principal Supervisor Exploring the New Retain Innovation Development Process: An Empirically Grounded Approach

Total Equivalent Full-time Student Units (EFTSU):

Supervision Level EFTSU
PhD 0.250

Student Completions

NB - the completions shown here are only those for the University of Newcastle obtained since 2001.

Program Year Research Topic
PhD (Management) 2007 Construction of a Measure of an Organizational Sensemaking System and its Consequences for Organizational Performance

Research Publications

Please note, the publications listed here:
(1) relate to the researcher's position at the University of Newcastle only
(2) are for selected categories of publications, and
(3) relate to publication year 1998, onwards.
For a more complete picture of the researcher's publication history a Personal URL may be supplied at the top of this page.

Journal Article

Pires Guilherme, Stanton Philip John, ’Macro issues in electronic commerce and foreign direct investment’, Global Business & Economics Anthology, 2 1-12 (2007) [C1]

Pires Guilherme, Stanton John, ’The use of ethnicity in marketing: Reconciling theory and practice’, Global Business & Economics Anthology, 2 333-344 (2007) [C1]

Pires Guilherme, John Stanton, Ostenfeld Shane Andrew, ’Improving expatriate adjustment and effectiveness in ethically diverse countries: Marketing insights’, Cross Cultural Management: An international Journal, 13 156-170 (2006) [C1]

Pires Guilherme, Stanton J, Rita P, ’The internet, consumer empowerment and marketing strategies’, European Journal of Marketing, 40 936-949 (2006) [C1]

Pires Guilherme, Stanton John, ’A Research Framework for the Electronic Procurement Adoption Process: Drawing from Australian Evidence’, Journal of Global Business and Technology, 1 12-20 (2005) [C1]

Aisbett Janet, Lasch R, Pires Guilherme, ’A decision-making framework for adoption of e-procurement’, International Journal of Integrated Supply Management, 1 278-293 (2005) [C1]

Pires Guilherme, Stanton John, ’Cultural Diversity and the Expatriate Adjustment Process’, Global Business & Economics Anthology, 520-529 (2005) [C1]

Pires Guilherme, Stanton John, Stanton Patricia Anne, ’Market Oriented Service Delivery Design: Incorporating Customer Perspectives of Customer Experiences’, Global Business & Economics Anthology, 502-510 (2005) [C1]

Stanton Patricia Anne, Stanton Philip John, Pires Guilherme, ’Impressions of an Annual Report: an experimental study’, Corporate Communations: an international journal, 9 57-69 (2004) [C1]

Pires Guilherme, Stanton John, Eckford Andrew, ’Influences on the perceived risk of purchasing online’, Journal of Consumer Behaviour: an international research review, 4 118-131 (2004) [C1]

Pires Guilherme, Stanton John, ’Modelling Service Provider: Selection by Ethnic Minority Consumers’, Revista Portuguesa de Marketing, 8 25-34 (2004) [C1]

Pires Guilherme, Stanton John, Stanton Patricia Anne, ’Tangibility Consequences for Ethnic Marketing Strategy’, Global Business & Economics Review, 6 38-54 (2004) [C1]

Pires Guilherme, Stanton Philip John, Cheek Bruce Ross, ’Identifying and reaching an ethnic market: methodological issues’, Qualitative Market Research, 6 224-235 (2003) [C1]

Aisbett Janet, Pires Guilherme, ’Macro Issues in Electronic Commerce: The Cultural Divide’, Global Business & Economic Review, 5 369-390 (2003) [C1]

Pires Guilherme, Aisbett Janet, ’The relationship between technology adoption and strategy in business-to-business markets. The case of e-commerce’, Industrial Marketing Management, 32 291-300 (2003) [C1]

Pires Guilherme, John Stanton, ’Ethnic Marketing Ethics’, Journal of Business Ethics, 36 1-2 111-118 (2002) [C1]

Eckford Andrew William, Pires Guilherme, John Stanton, ’Influences on Consumer Perceived Risk Twoards Online Purchasing’, Global Business & Economics Review - Anthology 2002, Anthology 96-106 (2002) [C1]

Pires Guilherme, John Stanton, ’Targeting Ethnic Groups in Developed, Culturally Diverse Countries: Reconsidering the Acculturation Process’, Global Business & Economic Review - Anthology 2001, 1 28-35 (2001) [C1]

John Stanton, Pires Guilherme, ’Ethnicity and Acculturation in a Culturally Diverse Country: Identifying Ethnic Market Segments’, Journal of Multilingual and Multicultural Development, 21 (1) 42-57 (2000) [C1]

John Stanton, Pires Guilherme, ’Marketing Services to Ethnic Consumers in Culturally Diverse Markets: Issues and Implications’, Journal of Services Marketing, 14 (6 & 7) 607-618 (2000) [C1]

Pires Guilherme, ’Review of 'Business communication across borders: a study of language use and practice in European companies'’, Journal of Multicultural and Multilingual Development, 21 348-350 (2000) [C3]

Pires Guilherme, ’Domestic cross cultural marketing in Australia: A critique of the segmentation rationale’, Journal of Marketing Theory and Practice, 7 33-44 (1999) [C1]

John Stanton, Pires Guilherme, ’Ethnic consumers in culturally diverse markets: challenges and opportunities for services marketing’, Business and Economics for the 21st Century, III 152-161 (1999) [C1]

John Stanton, Pires Guilherme, ’The Substantiality Test: Meaning and Application in Market Segmentation’, Journal of Segmentation in Marketing, 3,2 36-44 (1999) [C1]

Book

Pires Guilherme, Stanton P John, Ethnic Marketing - Accepting the Challenge of Cultural Diversity, Thomson Learning, South Melbourne, 274 (2005) [A1]

Chapter in Book

Pires Guilherme, Stanton Philip John, ’Marketing services across cultures’, Cross-cultural Marketing, Thomson Learning, South Melbourne Victoria, 183-208 (2003) [B2]

Conference Publication

Stanton John, Pires Guilherme, ’Ethnic marketing research and practice: A framework for analysing the gap’, ANZMAC 2007 Conference. Australian and New Zealand Marketing Academy. Conference Proceedings and Refereed Papers, Dunedin, New Zealand (2007) [E1]

Gordon Luen On Tsui, Pires Guilherme, Stanton John, ’Relationship marketing orientation and business performance in the financial services industry of Hong Kong’, ANZMAC 2007 Conference. Australian and New Zealand Marketing Academy. Conference Proceedings and Refereed Papers, Dunedin, New Zealand (2007) [E1]

Pires Guilherme, Stanton John, ’A Comparison of Mainstream and Ethnic Users' Perceived Costs of Switching Telephone Service Providers’, ANZMAC 2006 Conference Proceedings, Brisbane Qld Australia (2006) [E1]

Pires Guilherme, John Stanton, James Yoo, ’From ethnic to network marketing’, 2006 Academy of Marketing Science/Korean Academy of Marketing Science Conference Proceedings, Seoul, Korea (2006) [E1]

Pires Guilherme, Stanton John, ’Preferred Service Providers to Minority Ethnic Groups: A Case Study of the Portuguese Community in Sydney’, ANZMAC 2006 Conference Proceedings, Brisbane, Qld Australia (2006) [E1]

Pires Guilherme, John Stanton, ’Preferred service suppliers to the Portuguese community in Sydney: Understanding their success’, Global Business & Economics Anthology, Florence, Italy (2006) [E1]

John Stanton, Pires Guilherme, Stanton Patricia Anne, ’The case for Incorporating Network Theory into Ethnic Marketing’, Academy of Marketing Conference 2006 Proceedings, London (2006) [E1]

Pires Guilherme, Stanton John, Stanton Patricia Anne, ’A Network Theory Approach to Ethnic Marketing’, ANZMAC 2005 Conference - Broadening the Boundaries, Fremantle (2005) [E1]

Pires Guilherme, Stanton John, Stanton Patricia Anne, ’Customers' Perceptions Within Service Delivery System Design’, Global Markets in Dynamic Environments: Making Positive Connections Through Strategy, Technology and Knowledge, Lisbon, Portugal (2005) [E1]

Pires Guilherme, Stanton John, ’Segmentation Using Ethnicity and the Inadequacy of Conceptual Frameworks’, ANZMAC 2005 Conference - Broadening the Boundaries, Fremantle (2005) [E1]

Pires Guilherme, Stanton John, ’The Electronic Procurement Adoption Process: A Research Framework Drawing from Australian Evidence’, Global Markets in Dynamic Environments: Making Positive Connections Through Strategy, Technology and Knowledge, Lisbon, Portugal (2005) [E1]

Pires Guilherme, Stanton John, Stanton Patricia Anne, ’Towards a Preliminary Model of Consumer Empowerment’, ANZMAC 2005 Conference - Broadening the Boundaries, Fremantle (2005) [E1]

Al Shibly Haitham, Aisbett Janet, Pires Guilherme, ’Customer Empowerment and Electronic Commerce Success’, Information Technology and Organizations in the 21st Century: Challenges and Solutions, Amman, Jordan (2004) [E1]

Al Shibly Haitham, Aisbett Janet, Pires Guilherme, ’Customer empowerment and the evaluation of the effectiveness of information systems which support electronic commerce’, The 2004 International Business Information Management Conference Proceedings, Amman, Jordan (2004) [E3]

Pires Guilherme, Stanton John, ’Developing Ethnicity as a Segmentation Criterion: An Alternative Approach’, Proceedings of ANZMAC 2004 Marketing accountabilities and responsibilities, Wellington, New Zealand (2004) [E1]

Al Shibly Haitham, Pires Guilherme, Aisbett Janet, ’Exploring the impact of customer empowerment on marketing strategy and information systems effectiveness’, The 2004 International Business Information Management Conference Proceedings, Edinburgh (2004) [E1]

Pires Guilherme, Stanton Patricia Anne, ’Income and English Language Proficiency Differences in an Ethnic Community and Effects on Consumer Behaviour’, Global Business & Economics Review - Anthology 2004, Rhodes, Greece (2004) [E1]

Pires Guilherme, Stanton John, ’Prioritising Opportunities for Ethnic Marketing Segmentation’, Global Business & Economics Review - Anthology 2005, Rhodes, Greece (2004) [E1]

Aisbett Janet, Pires Guilherme, ’Shared Meaning in the Electronic Marketplace’, IADIS International Conference e-Commerce 2004, Lisbon, Portugal (2004) [E1]

Pires Guilherme, Stanton Patricia Anne, ’The Role of Customer Experiences in the Development of Service Blueprints’, Proceedings of ANZMAC 2004 Marketing accountabilities and responsibilities, Wellington, New Zealand (2004) [E1]

Lingaiah Naveen Arakere, Pires Guilherme, Stanton John, ’An Evaluation of Marketing Issues in Sales Force Automation’, Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, Adelaide (2003) [E1]

Pires Guilherme, Stanton Patricia Anne, Stanton Philip John, ’Criteria Used By Minority Ethnic Consumers To Choose Service Providers’, Challenging The Frontiers In Global Business And Technology: Implementation Of Changes In Values, Strategy and Policy, Budapest Hungary (2003) [E1]

Baker Nathan, Pires Guilherme, Stanton John, ’Impediments to Small Business Web Site Adoption’, The Future of Marketing with Particular Reference to Asia and the Antipodes, Sydney (2003) [E1]

Pires Guilherme, Stanton J, ’Information sources and selection criteria used by ethnic minority consumers t ochoose service providers: does the service classification matter?’, Proceedings, Global Business and Technology Association Conference 2003, Budapest, Hungary (2003) [E3]

Pires Guilherme, ’Service classifications and marketing strategy’, Proceedings, Sydney (2003) [E3]

Pires Guilherme, Stanton John, ’Service-Provider Retention and Switching Behaviour by Ethnic Minority Consumers: the Portuguese Community in Sydney’, Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, Adelaide (2003) [E1]

Baker Nathan, Pires Guilherme, Stanton Patricia Anne, Stanton Philip John, ’Web Site Adoption by Small Business in Australia: Evidence From Two Service Activities’, Challenging the Frontiers in Global Business and Technology: Implementation of Changes in Values, Strategy and Policy, Budpest Hungary (2003) [E1]

Pires Guilherme, John Stanton, ’A Framework for Targeting Small Ethnic Minorities in Advanced Economies’, Proceedings of the 2002 Multicultural Marketing Conference, Valencia, Spain (2002) [E1]

Eckford Andrew William, Pires Guilherme, John Stanton, ’Consumer Perceived Risk Towards Online Purchasing:Framework and Measurement’, Marketing in a Changing World Scope, Opportunities and Challenges, Braga - Portugal (2002) [E1]

Pires Guilherme, Aisbett Janet, ’Cultural influences in electronic commerce’, Proceedings, Doing business Across Borders Conference, Newcastle, NSW (2002) [E3]

Pires Guilherme, Stanton Philip John, Stanton Philip John, ’Differences in Services:Effects on Ethnic Minority Consumers' Search and Selection Processes’, Proceedings of the 2002 Multicultural Marketing Conference, Valencia, Spain (2002) [E1]

Lenthen Simon Robert, Pires Guilherme, Stanton Philip John, Stanton Patricia Anne, ’Intangibility Issues in the Marketing of’, Proceedings of the Australian and New Zealand Marketing Academy, Melbourne (2002) [E1]

Pires Guilherme, John Stanton, ’Issues in E-Procurement Adoption in B2B Markets’, Proceedings of the Australian and New Zealand Marketing Academy, Melbourne (2002) [E1]

Pires Guilherme, Aisbett Janet, ’A Dual Marketing and Informational Perspective to E-Commerce Adoption’, Bridging Marketing Theory and Practice, Auckland, New Zealand (2001) [E1]

Pires Guilherme, Ostenfeld Shane Andrew, John Stanton, ’Expatriate Labour and Ethnic Group Affiliation: Applying Market Segmentation Theory to Acculturation in International Human Resource Management Practice’, Employment Relations in the New Economy, Singapore (2001) [E1]

Pires Guilherme, Aisbett Janet, ’Impact of E-Commerce on Business Strategy’, Bridging Marketing Theory and Practice, Auckland, New Zealand (2001) [E1]

Pires Guilherme, John Stanton, ’Marketing to Ethnic Groups in Advances Economies and the Adjustment Process’, Bridging Marketing Theory and Practice, Auckland, New Zealand (2001) [E1]

Pires Guilherme, Ostenfeld Shane Andrew, Stanton J, ’The cultural adjustment process of expatriate labour: an integrated acculturation perspective’, Proceedings, Doing Business Across Borders Conference, Newcastle, NSW (2001) [E3]

Pires Guilherme, John Stanton, ’Service Provider Selection by Ethnic Minority Consumers’, Proceedings of 2000 Multicultural Marketing Conference, Hong Kong (2000) [E1]

Pires Guilherme, John Stanton, ’Targeting Intra-National Ethnic Market Segments: An Appraisal of the Ethics Issues’, Proceedings of Seventh Annual International Conference Promoting Business Ethics, St. John's University, New York, US (2000) [E1]

Pires Guilherme, John Stanton, Stanton P, ’The Future of Ethnic Marketing’, Proceedings of ANZMAC 2000, Gold Coast, Queensland (2000) [E1]

Pires Guilherme, John Stanton, ’Ethnic Consumers in Culturally diverse markets: Challenges and Opportunities for Services Marketing’, Proceedings of 1999 Business 7 Economics Society International Conference, Las Palmas - Canary Islands (1999) [E1]

Pires Guilherme, John Stanton, ’Explaining consumer selection of a service provider’, Proceedings of ANZMAC Conference, Sydney (1999) [E1]

Pires Guilherme, John Stanton, ’Service Supplier Selection by Ethnic Minority Consumers (EMCS): Towards a theory of preferred supplier selection’, Proceedings of ANZMAC Conference, Sydney (1999) [E1]

Pires Guilherme, John Stanton, ’The U Curve theory and the targeting of ethnic groups’, Proceedings of ANZMAC Conference, Sydney (1999) [E1]

Pires Guilherme, ’Market Segmentation in Culturally Diverse Societies: The Marketing Significance of Ethnic Groups’, Marketing Connections, Dunedin, New Zealand (1998) [E1]

John Stanton, Pires Guilherme, ’The Marketing Relevance of Cultural Diversity: A Framework for Understanding Ethnicity and Acculturation’, Proceedings of the 1998 Multicultural Marketing Conference, Ottawa, Canada (1998) [E1]

John Stanton, Pires Guilherme, ’The Meaning and Application of Substantiality in Market Segmentation’, Marketing Connections, University of Otago, New Zealand (1998) [E1]

Pires Guilherme, ’Domestic cross-cultural marketing: a survey’, ANZMAC 1997 Proceedings, Melbourne (1997) [E3]

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