Master of Marketing
Contributing Schools and Faculties
Program Award Rules and Schedules
Mode of delivery
Face to face on campus, and online.
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This program is designed to give students the ability to better evaluate existing and potential market opportunities and to develop strategies that achieve organisational outcomes appropriate for the Australian and international business environment. Students will develop a solid understanding of the theoretical underpinnings of marketing and how they are applied in all contexts.
The Graduate Certificate and Master of Marketing have been developed for students with little or no background in the discipline or those wishing to upgrade their existing knowledge in the field. There is no assumed knowledge requirement for these programs.
The Graduate Certificate and Master of Marketing programs are also available online. For details, visit the GraduateSchool.com website.
Marketing Manager, Account Executive, Market Research Analyst, Product Manager, Brand Manager, Market Executive.
For more career information see:
Applicants must have a recognised Bachelor degree or Postgraduate Diploma or a recognised Graduate Certificate; or a recognised Diploma and 2 years work experience; or a GMAT score of 550; or successfully completed 20 units of postgraduate University studies with a GPA of 5 or more and two years work experience; or successfully completed 30 units of postgraduate University studies with a GPA of 4 or more and two years work experience.
Credit may be granted for up to 40 units for relevant postgraduate courses completed within the previous 10 years.
Credit may be granted by the Pro Vice-Chancellor on a case-by-case basis according to the Rules Governing Postgraduate Coursework Awards.
International students will be supported by the University and the Newcastle Business School's current support mechanisms. There will be a requirement for a minimum 6.5 IELTS result or equivalent.
Please visit: http://www.newcastle.edu.au/students/international/student-support/ to find out more about the support services available to international students.
Domestic students with a disability or chronic illness will have their needs met by the NBS in liaison with the Student Support Unit. Aboriginal and Torres Strait Islander students will draw on the assistance and support provided by the Indigenous Higher Education Centre, Umulliko. Students from rural and isolated areas and those from socio-economically disadvantaged backgrounds will be supported through existing University support structures.
The duration of the program is two trimesters full-time or four trimesters part-time. The Newcastle Business School runs courses on a trimester system, i.e. three terms per year. Students may commence studies in January, May or September. Please check term dates on the University website at: www.newcastle.edu.au/dates/.
The Master of Marketing requires the completion of eight courses (80 units). Students are required to complete the five core courses (50 units) and three courses (30 units) from the Directed Courses.
Grading of Degree
A Master degree shall be conferred as an Ordinary Degree, except that, in cases where a candidate has achieved a Grade Point Average of 6.0 or above, the degree will be conferred "With Distinction".
1. The Faculty has identified equivalent courses which are available at: http://www.newcastle.edu.au/Resources/Faculties/Faculty+of+Business+and+Law/Resources/Students/2011/2012-FBL-PG-Course-Equivalences261011.pdf . Current students will be advised to enrol in equivalent courses in lieu of relevant courses that will no longer be offered.
2. The Assistant Academic Registrar will write to all students who commenced study under the current program, advising of the transition arrangements, the equivalent courses and a program of study for completion. A Program Officer will be assigned to provide advice on transition arrangements.
3. Those areas where equivalent courses are not available in the redesigned course structure then the relevant current courses will be offered for up to two years.
4. All students enrolling in Term 1 2012 will study under the revised structure.
5. The transition arrangements will expire on 31 December 2013.
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|Back to topCore Courses (click to hide)|
|Complete the following core courses to fulfil the requirements of this program.|
|GSBS6001||Managing Under Uncertainty||10 units|
|GSBS6002||Foundation of Business Analysis||10 units|
|GSBS6005||Marketing Management and Planning||10 units|
|GSBS6013||Customer Decision Making and Behaviour||10 units|
|GSBS6041||Global Marketing Strategy and Planning||10 units|
|Back to topDirected Courses (click to hide)|
|Choose 30 units from Directed courses.|
|GSBS6014||Digital Marketing||10 units|
|GSBS6015||Services and Relationship Marketing Management||10 units|
|GSBS6300||Integrated Marketing Communications||10 units|
|GSBS6301||Brand Development and Marketing||10 units|