Faculty of Business and Law

Graduate Certificate in Marketing

Program Code11041
Graduate LevelPostgraduate
Locations
UAC CodeUAC Website
CRICOS Code027423K
Contributing Schools and FacultiesFaculty of Business and Law

Newcastle Business School

Admission InstructionsHow to apply as a:
Program Award Rules and Schedules
Mode of delivery

Face to face on campus, online through GradSchool.com

Further InformationThe links provided under "Further Information" are to be read in addition to the approved program documentation, detailed below.

Back to topDescription

This program is designed to give students the ability to better evaluate existing and potential market opportunities and to develop strategies that achieve organisational outcomes appropriate for the Australian and international business environment. Students will develop a solid understanding of the theoretical underpinnings of marketing and how they are applied in all contexts.

The Graduate Certificate and Master of Marketing have been developed for students with little or no background in the discipline or those wishing to upgrade their existing knowledge in the field. There is no assumed knowledge requirement for these programs.

The Graduate Certificate and Master of Marketing programs are also available online. For details, visit the GraduateSchool.com website.

Back to topCareer Opportunities

Marketing Manager, Account Executive, Market Research Analyst, Product Manager, Brand Manager, Marketing Executive.

Marketing Manager, Account Executive, Market Research Analyst, Product Manager, Brand Manager, Marketing Executive

Back to topStudy a language

All students can now enrol in an undergraduate Diploma in Languages alongside their main degree program. This diploma will enhance proficiency in another language or languages, and will increase international career opportunities. Subject to course availability, this additional program will generally add an extra year to studies, and students will graduate with a Diploma in Languages as well as their other degree. Please note that all language courses are held on campus (face to face) at Callaghan.

Back to topAdmission Requirements

Applicants must have a recognised Diploma or a recognised Certificate and two years work experience; or ten years work experience; or successfully completed 20 units of postgraduate University of Newcastle studies and two years work experience.

International students must also satisfy the University's English Language Requirements.

Back to topInternational Students

International students will be supported by the University and the Newcastle Business School's current support mechanisms. There will be a requirement of a minimum 6.5 IELTS result or equivalent.

International students will be supported by the University and the Newcastle Graduate School of Business current support mechanisms. There will be a requirement for a minimum 6.5 IELTS result or equivalent.

Back to topSpecial Needs

Domestic students with a disability or chronic illness will have their needs met by the NBS in liaison with the Student Support Unit. Aboriginal and Torres Strait Islander students will draw on the assistance and support provided by the Indigenous Higher Education Centre, Umulliko. Students from rural and isolated areas and those from socio-economically disadvantaged backgrounds will e supported through existing University support structures.

Students with special needs should not find it problematic studying on this program. GSBS6370 Strategic Marketing Management and Planning includes a computer simulation but depending on the student need, teaching staff should be able to accommodate most people.

Domestic Students with a disability or chronic illness will have their needs met by the NGSB in liaison with the Student Support Unit.

Aboriginal and Torres Strait Islander students will draw on the assistance and support provided by the Indigenous Higher Education Centre, Umulliko.

Students from rural and isolated areas and those from socio-economically disadvantaged backgrounds will be supported through existing University and NGSB support structures.

Back to topRequirements and Structure

The Newcastle Business School runs courses on a trimester system, i.e. three terms per year. Students may commence studies in January, May or September. Please check term dates on the University website at: www.newcastle.edu.au/dates/.

The Graduate Certificate requires students to complete 40 units, gained through the completion of four courses worth 10 units each. Students are required to complete two courses (20 units) from the Core Courses with the remaining two courses (20 units) being selected from the remainder of Core Courses or from the Directed Courses.

Back to topTransition Arrangements

Students enrolled prior to 2007 will be given the option of completing their program under the previous program structure or the current structure.

Back to topCourse Information

Back to topCore Courses
Complete the following core courses to fulfil the requirements of this program.
GSBS6010Foundations of Marketing Theory
Choose at least 20 units from this section. Students may choose all 30 units from core courses and 10 units from directed courses.
Trimester 1 (Singapore)
Trimester 1 (City Precinct)
Trimester 1 (GradSchool)
Block 3 (Hong Kong)
Trimester 2 (Hong Kong)
Trimester 2 (City Precinct)
Trimester 2 (Sydney CBD)
Trimester 3 (City Precinct)
Trimester 3 (GradSchool)
Block 6 (Hong Kong)
10 units
GSBS6021Consumer Decision Making and Behaviour
Choose at least 20 units from this section. Students may choose all 30 units from core courses and 10 units from directed courses.
Trimester 2 (City Precinct)
Trimester 2 (GradSchool)
10 units
GSBS6031Marketing Research
Choose at least 20 units from this section. Students may choose all 30 units from core courses and 10 units from directed courses.
Block 1 (Hong Kong)
Trimester 1 (City Precinct)
Trimester 1 (GradSchool)
Trimester 2 (Hong Kong)
Trimester 3 (City Precinct)
Trimester 3 (GradSchool)
Block 6 (Hong Kong)
10 units
Back to topDirected Courses
Choose 20 units from Directed Courses maximum.
GSBS6041Contemporary Global MarketingTrimester 1 (City Precinct)
Trimester 1 (GradSchool)
Trimester 3 (City Precinct)
10 units
GSBS6111Services Marketing ManagementTrimester 1 (City Precinct)
Trimester 3 (GradSchool)
10 units
GSBS6135Contemporary Consumer MarketingNot offered in 201010 units
GSBS6270Business to Business Marketing ManagementTrimester 2 (City Precinct)10 units
GSBS6300Integrated Marketing CommunicationsTrimester 1 (GradSchool)
Trimester 2 (City Precinct)
10 units
GSBS6301Brand Development and MarketingTrimester 2 (GradSchool)
Trimester 3 (City Precinct)
10 units
GSBS6502Project in MarketingNot offered in 201010 units