Faculty of Business and Law
Graduate Certificate in Marketing
| Program Code | 11041 |
|---|---|
| Graduate Level | Postgraduate |
| Locations | |
| UAC Code | UAC Website |
| CRICOS Code | |
| Contributing Schools and Faculties | Faculty of Business and Law |
| Admission Instructions | How to apply as a: |
| Program Award Rules and Schedules | |
| Mode of delivery | Face to face on campus, online through GradSchool.com |
| Program Enrolment Checklist |
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| Further Information |
| Skip to Course Information | Click on the section headings to show/hide more information. |
Back to topDescription (click to hide)
This program is designed to give students the ability to better evaluate existing and potential market opportunities and to develop strategies that achieve organisational outcomes appropriate for the Australian and international business environment. Students will develop a solid understanding of the theoretical underpinnings of marketing and how they are applied in all contexts.
The Graduate Certificate and Master of Marketing have been developed for students with little or no background in the discipline or those wishing to upgrade their existing knowledge in the field. There is no assumed knowledge requirement for these programs.
The Graduate Certificate and Master of Marketing programs are also available online. For details, visit the GraduateSchool.com website.
Back to topCareer Opportunities (click to hide)
Marketing Manager, Account Executive, Market Research Analyst, Product Manager, Brand Manager, Marketing Executive. For further career information see: http://newcastle.edu.au//students/degrees-to-careers/
Back to topStudy a language (click to hide)
Back to topAdmission Requirements (click to hide)
Applicants must have a recognised Diploma or a recognised Certificate and two years work experience; or ten years work experience; or successfully completed 20 units of postgraduate University of Newcastle studies and two years work experience.
International students must also satisfy the University's English Language Requirements.
Back to topInternational Students (click to hide)
International students will be supported by the University and the Newcastle Business School's current support mechanisms. There will be a requirement of a minimum 6.5 IELTS result or equivalent.
Please visit: http://www.newcastle.edu.au/students/international/student-support/ to find out more about the support services available to international students.
Back to topSpecial Needs (click to hide)
Domestic students with a disability or chronic illness will have their needs met by the NBS in liaison with the Student Support Unit. Aboriginal and Torres Strait Islander students will draw on the assistance and support provided by the Indigenous Higher Education Centre, Umulliko. Students from rural and isolated areas and those from socio-economically disadvantaged backgrounds will e supported through existing University support structures.
Back to topRequirements and Structure
The Newcastle Business School runs courses on a trimester system, i.e. three terms per year. Students may commence studies in January, May or September. Please check term dates on the University website at: www.newcastle.edu.au/dates/.
The Graduate Certificate requires students to complete 40 units, gained through the completion of four courses worth 10 units each. Students are required to complete the two core courses (20 units) and two courses (20 units) from the Directed Courses.
Back to topTransition Arrangements
1. The Faculty has identified equivalent courses which are available at: http://www.newcastle.edu.au/Resources/Faculties/Faculty+of+Business+and+Law/Resources/Students/2011/2012-FBL-PG-Course-Equivalences261011.pdf . Current students will be advised to enrol in equivalent courses in lieu of relevant courses that will no longer be offered.
2. The Assistant Academic Registrar will write to all students who commenced study under the current program, advising of the transition arrangements, the equivalent courses and a program of study for completion. A Program Officer will be assigned to provide advice on transition arrangements.
3. Those areas where equivalent courses are not available in the redesigned course structure then the relevant current courses will be offered for up to two years.
4. All students enrolling in Term 1 2012 will study under the revised structure.
5. The transition arrangements will expire on 31 December 2013.
| Back to top | Click on the headings to show/hide sections of the course information. |
Back to topCourse Information
| Back to topCore Courses (click to hide) | |||
|---|---|---|---|
| Complete the following core courses to fulfil the requirements of this program. | |||
| GSBS6001 | Managing Under Uncertainty | Trimester 1 - 2013 (Singapore) Trimester 1 - 2013 (City Precinct) Trimester 1 - 2013 (Sydney CBD) Trimester 1 - 2013 (GradSchool) Trimester 2 - 2013 (Singapore) Trimester 2 - 2013 (City Precinct) Trimester 2 - 2013 (Sydney CBD) Trimester 2 - 2013 (GradSchool) Trimester 3 - 2013 (Singapore) Trimester 3 - 2013 (City Precinct) Trimester 3 - 2013 (Sydney CBD) Trimester 3 - 2013 (GradSchool) | 10 units |
| GSBS6005 | Marketing Management and Planning | Trimester 1 - 2013 (City Precinct) Trimester 1 - 2013 (Sydney CBD) Trimester 1 - 2013 (GradSchool) Trimester 2 - 2013 (Singapore) Block 3 - 2013 (Hong Kong) Trimester 2 - 2013 (City Precinct) Trimester 2 - 2013 (Sydney CBD) Trimester 2 - 2013 (GradSchool) Block 5 - 2013 (SAA_GLOBAL) Trimester 3 - 2013 (City Precinct) Trimester 3 - 2013 (Sydney CBD) Trimester 3 - 2013 (GradSchool) | 10 units |
| Back to topDirected Courses (click to hide) | |||
|---|---|---|---|
| Choose 20 units from the following Directed Courses. | |||
| GSBS6002 | Foundation of Business Analysis | Trimester 1 - 2013 (Singapore) Trimester 1 - 2013 (City Precinct) Trimester 1 - 2013 (Sydney CBD) Trimester 1 - 2013 (GradSchool) Block 2 - 2013 (Hong Kong) Trimester 2 - 2013 (City Precinct) Trimester 2 - 2013 (Sydney CBD) Trimester 2 - 2013 (GradSchool) Trimester 3 - 2013 (Singapore) Trimester 3 - 2013 (City Precinct) Trimester 3 - 2013 (Sydney CBD) Trimester 3 - 2013 (GradSchool) | 10 units |
| GSBS6013 | Customer Decision Making and Behaviour | Trimester 1 - 2013 (City Precinct) Trimester 2 - 2013 (City Precinct) Trimester 2 - 2013 (GradSchool) Trimester 3 - 2013 (City Precinct) | 10 units |
| GSBS6014 | Digital Marketing | Trimester 1 - 2013 (GradSchool) Trimester 2 - 2013 (City Precinct) Trimester 3 - 2013 (GradSchool) | 10 units |
| GSBS6015 | Services and Relationship Marketing Management | Trimester 1 - 2013 (City Precinct) Trimester 2 - 2013 (GradSchool) Trimester 3 - 2013 (City Precinct) | 10 units |
| GSBS6300 | Integrated Marketing Communications | Trimester 1 - 2013 (GradSchool) Trimester 2 - 2013 (City Precinct) Trimester 3 - 2013 (GradSchool) | 10 units |