Faculty of Business and Law
Graduate Certificate in Marketing
| Program Code | 11041 |
|---|---|
| Graduate Level | Postgraduate |
| Locations | GradSchool.com (WebLearn), Newcastle (City Precinct) |
| UAC Code | 921086 - Newcastle (City Precinct) |
| CRICOS Code | 027423K |
| Contributing Schools and Faculties | Faculty of Business and Law Graduate School of Business |
| Admission Instructions | How to apply as a: |
| Program Award Rules and Schedules | Rules Governing Postgraduate Coursework Awards 40 Unit Graduate Certificate Model Schedule - 000397 40 Unit Graduate Certificate Model Schedule - 000404 |
| Mode of delivery | Face to face on campus, online and through GraduateSchool.com |
Back to topDescription
This program is designed to give students the ability to better evaluate existing and potential market opportunities and to develop strategies that achieve organisational outcomes appropriate for the Australian and international business environment. Students will develop a solid understanding of the theoretical underpinnings of marketing and how they are applied in all contexts.
The Graduate Certificate and Master of Marketing have been developed for students with little or no background in the discipline or those wishing to upgrade their existing knowledge in the field. There is no assumed knowledge requirement for these programs.
The Graduate Certificate and Master of Marketing programs are also available online. For details, visit the GraduateSchool.com website.
Back to topCareer Opportunities
Marketing Manager, Account Executive, Market Research Analyst, Product Manager, Brand Manager, Marketing Executive.
Marketing Manager, Account Executive, Market Research Analyst, Product Manager, Brand Manager, Marketing Executive
Back to topAdmission Requirements
Applicants must have a recognised Diploma or a recognised Certificate and two years work experience; or ten years work experience.
International students must also satisfy the University's English Language Requirements.
Back to topInternational Students
International students will be supported by the University and the Newcastle Graduate School of Business current support mechanisms. There will be a requirement of a minimum 6.5 IELTS result or equivalent.
International students will be supported by the University and the Newcastle Graduate School of Business current support mechanisms. There will be a requirement for a minimum 6.5 IELTS result or equivalent.
Back to topSpecial Needs
Students with special needs should not find it problematic studying on this program. Domestic students with a disability or chronic illness will have their needs met by the NGSB in liaison with the Student Support Unit. Aboriginal and Torres Strait Islander students will draw on the assistance and support provided by the Indigenous Higher Education Centre, Umulliko. Students from rural and isolated areas and those from socio-economically disadvantaged backgrounds will e supported through existing University and NGSB support structures.
Students with special needs should not find it problematic studying on this program. GSBS6370 Strategic Marketing Management and Planning includes a computer simulation but depending on the student need, teaching staff should be able to accommodate most people.
Domestic Students with a disability or chronic illness will have their needs met by the NGSB in liaison with the Student Support Unit.
Aboriginal and Torres Strait Islander students will draw on the assistance and support provided by the Indigenous Higher Education Centre, Umulliko.
Students from rural and isolated areas and those from socio-economically disadvantaged backgrounds will be supported through existing University and NGSB support structures.
Back to topRequirements and Structure
The Newcastle Graduate School of Business runs courses on a trimester system, i.e. three terms per year. Students may commence studies in January, May or September. Please check term dates on the University website at: www.newcastle.edu.au/dates/.
The Graduate Certificate requires 40 units, gained through the completion of four courses worth 10 units each. Students are required to complete two courses (20 units) from the Core Courses with the remaining two courses (20 units) being selected from the remainder of Core Courses and from the Directed Courses.
Back to topTransition Arrangements
Students enrolled prior to 2007 will be given the option of completing their program under the previous program structure or the current structure.
Back to topCourse Information
| Back to topCore Courses | |||
|---|---|---|---|
| Complete the following core courses to fulfil the requirements of this program. | |||
| GSBS6010 | Foundations of Marketing Theory | 10 units | |
| GSBS6021 | Consumer Decision Making and Behaviour | 10 units | |
| GSBS6031 | Marketing Research | 10 units | |
| Back to topDirected Courses | |||
|---|---|---|---|
| Choose 20 units from Directed Courses or the remaining Core Courses. | |||
| GSBS6041 | Contemporary Global Marketing | 10 units | |
| GSBS6111 | Services Marketing Management | 10 units | |
| GSBS6135 | Contemporary Consumer Marketing | 10 units | |
| GSBS6270 | Business to Business Marketing Management | 10 units | |
| GSBS6300 | Integrated Marketing Communications | 10 units | |
| GSBS6301 | Brand Development and Marketing | 10 units | |
| GSBS6502 | Project in Marketing | 10 units | |

