Staff Profile

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Career Summary

Biography

Dr Tom Chen is a Lecturer in Marketing in the Newcastle Business School at the University of Newcastle, Australia. He holds a PhD from Queensland University of Technology. His recent work investigates how and why consumers voluntarily engage in a value co-creation process.

His recent publication in the Journal of Marketing Management proposes Experience Sharing as a type of value creation effort essential to co-creation in service. He was also the initiator and the co-chair of the Co-creation in Service Symposium (CCIS) 2013.

His current research interests include consumer initiated engagement and value creation phenomena, service-dominant/ service logic, service systems and service innovations,digital marketing and social media research, and transformative service and consumer research, social business and community engagement.

Qualifications

  • PhD (Marketing), Queensland University of Technology, 14/12/2011
  • Master of Science (Finance), Lancaster University - England, 31/12/2000

Research

Research keywords

  • Broadband and mobile Internet service innovations
  • Co-creation
  • Community & citizen engagement
  • Marketing Theory
  • Social impact & entrepreneurship
  • Social networking services and social media
  • Strategic marketing planning
  • Transformative Service and Consumer Research

Research expertise

Co-creation, Strategic marketing planning, Social networking services and social media, Broadband and mobile Internet service innovations, Social impact & entrepreneurship, Community & citizen engagement

Languages

  • English
  • Mandarin

Fields of Research

CodeDescriptionPercentage
150500Marketing100

Invitations

Co-creation in Service Symposium 2013/ Co-Chair
University of Newcastle, Australia ( )
2013

Collaboration

Between 2011 and 2013, He visited ESCP Berlin, Hanken School of Economics and Free University of Berlin as a visiting scholar.

Teaching

Teaching keywords

  • Co-creation
  • Social networking services and social media
  • Strategic marketing planning

Teaching expertise

Digital Marketing, Marketing Strategy

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Highlighted Publications

For publications that are currently unpublished or in-press, details are shown in italics.

YearCitationAltmetricsLink
2012Chen C-H, Drennan J, Andrews L, 'Experience sharing', Journal of Marketing Management, 28 1535-1552 (2012) [C1]

Publications

For publications that are currently unpublished or in-press, details are shown in italics.

Click on a category title below to expand the list of citations for that specific category.

Journal article (3 outputs)

YearCitationAltmetricsLink
2014Chen C, 'Exploring positively- versus negatively-valenced brand engagement: a conceptual model', Journal of Product & Brand Management, 23 62-74 (2014)
2012Chen C-H, Drennan J, Andrews L, 'Experience sharing', Journal of Marketing Management, 28 1535-1552 (2012) [C1]
2007Chen C-H, Sullivan Mort G, 'Consumers' technology adoption behaviour: an alternative model', The Marketing Review, 7 355-368 (2007) [C2]
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Grants and Funding

Summary

Number of grants1
Total funding$5,000

- Indicates that the researcher may be seeking students for this project.

Click on a grant title below to expand the full details for that specific grant.

2013 (1 grants)

Ownership of Value initiation: Scale development and validation$5,000
Funding Body: University of Newcastle

Project Team
Doctor Tom Chen
SchemeRole
New Staff GrantChief Investigator
Total AmountFunding StartFunding Finish
$5,00020132013
GNo:G1300666
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Research Supervision

Number of current supervisions0

No Supervisions.

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Dr Chien-Hung (Tom) Chen

Work Phone(02) 4921 5047
Email
PositionLecturer
Newcastle Business School
Faculty of Business and Law
The University of Newcastle, Australia
Office
Enter Room number,
Callaghan
University Drive
Callaghan NSW 2308
Australia
URL:www.newcastle.edu.au/profile/