Staff Profile
Career Summary
Biography
Upon completing her PhD in 2008 Stacey became a lecturer in Marketing in the Newcastle Business School. Stacey's research interests are primarily focused on the role of brands in the consumer environment and marketing to children.
Qualifications
- PhD (Management), University of Newcastle, 02/07/2008
- Graduate Certificate in Statistics, University of Newcastle, 17/07/2003
- Bachelor of Business, University of Newcastle, 17/07/2002
Research
Research keywords
- Advertising
- Branding
- Marketing to Children
Research expertise
My research area focuses on issues associated with branding, with particular attention given to the creation of effective brand elements. My current area of interest is the role of linguistic devices, such as the use of phonetic symbolism and other devices in creating awareness and meaning for consumers. An additional area of interest is marketing to children, examining both branding and advertising issues.
Branding, Marketing to Children and Consumer Behaviour
Languages
- English
Fields of Research
| Code | Description | Percentage |
|---|---|---|
| 150599 | Marketing Not Elsewhere Classified | 45 |
| 150699 | Tourism Not Elsewhere Classified | 40 |
| 159900 | Other Commerce, Management, Tourism And Services | 15 |
Grants and Funding
Summary
| Number of grants | 1 |
|---|---|
| Total funding | $4,760 |
For project grants received where the lead institution is other than the University of Newcastle, details are shown in italics.
Click on a grant title below to expand the full details for that specific grant.
2010 (1 grants)
A Brand is worth a thousand words$4,760
Funding Body: University of Newcastle
| Project Team | ||
|---|---|---|
| Doctor Stacey Baxter | ||
| Scheme | Role | |
| New Staff Grant | Chief Investigator | |
| Total Amount | Funding Start | Funding Finish |
| $4,760 | 2010 | 2011 |
| GNo:G0190373 | ||
Research Supervision
| Number of current supervisions | 2 |
|---|---|
| Total current UoN PhD EFTSL | 0.9 |
For supervisions undertaken at an institution other that the University of Newcastle, details are shown in italics, and the institution name is listed below the program name.
Current Supervision
| Commenced | Proposed Completion | Program | Supervisor Type | Research Title |
|---|---|---|---|---|
| 2011 | 2015 | PhD (Management) | Co-Supervisor | How Did You Make Me Do That? Circumventing the Activation of Persuasion Knowledge in Consumers, Using Repetitive Supraliminal Semantic Priming |
| 2010 | 2014 | PhD (Management) | Co-Supervisor | Fan Identification |
Dr Stacey Baxter
| Work Phone | (02) 4921 6279 |
|---|---|
| Stacey.Baxter@newcastle.edu.au | |
| Position | Lecturer Newcastle Business School Faculty of Business and Law |
| Focus Area | Marketing |
| Office | 108, SRS, Callaghan University Drive Callaghan NSW 2308 Australia |
| URL: | www.newcastle.edu.au/profile/stacey-baxter |
