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Staff Profile


Career Summary


Upon completing her PhD in 2008 Stacey became a lecturer in Marketing in the Newcastle Business School. Stacey's research interests are primarily focused on the role of the application of psycholinguistics in advertising and branding, celebrity endorsement and the automaticity of consumer judgements.


  • PhD (Management), University of Newcastle, 02/07/2008
  • Graduate Certificate in Statistics, University of Newcastle, 17/07/2003
  • Bachelor of Business, University of Newcastle, 17/07/2002


Research keywords

  • Celebrity Endorsement
  • Marketing to Children
  • Psycholinguistics

Research expertise

My research area focuses on issues associated with branding, with particular attention given to the creation of effective brand elements. My current area of interest is the role of linguistic devices, such as the use of phonetic symbolism and other devices in creating awareness and meaning for consumers. An additional area of interest is marketing to children, examining both branding and advertising issues.

Branding, Marketing to Children and Consumer Behaviour


  • English

Fields of Research

150599Marketing Not Elsewhere Classified45
150699Tourism Not Elsewhere Classified40
159900Other Commerce, Management, Tourism And Services15


Teaching keywords

  • Advertising and Promotions Strategy
  • Marketing Research


For publications that are currently unpublished or in-press, details are shown in italics.

Click on a category title below to expand the list of citations for that specific category.

Journal article (11 outputs)

2014Ilicic J, Baxter SM, 'Fit in celebrity┬┐charity alliances: when perceived celanthropy benefits nonprofit organisations', International Journal of Nonprofit and Voluntary Sector Marketing, 1-9 (2014)
2014Baxter S, Lowrey T, ' Examining children's preference for phonetically manipulated brand names across two English accent groups', International Journal of Research in Marketing, 31 122-124 (2014)
2014Baxter S, Ilicic J, Kulczynski A, 'What┬┐s in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility', Marketing Letters, 1-10 (2014)
2014Baxter SM, Kulczynski A, Ilicic J, 'Revisiting the Automaticity of Phonetic Symbolism Effects', International Journal of Research in Marketing, 31 448-451 (2014)
2012Baxter SM, 'Exploring children's attitudes towards research participation', International Journal of Market Research, 54 455-464 (2012) [C1]
2012Baxter SM, Perkins AA, 'The presence of violent messages in child-oriented magazine advertising: Considerations for Australian advertising guidelines', Marketing Bulletin, 23 1-8 (2012) [C1]


2011Baxter SM, Lowrey T, 'Phonetic symbolism and children's brand name preferences', Journal of Consumer Marketing, 28 516-523 (2011) [C1]
2011Griffiths MF, Baxter SM, Townley-Jones ME, 'The wellbeing of financial counselors: A study of work stress and job satisfaction', Journal of Financial Counseling and Planning, 22 41-53 (2011) [C1]
2011Baxter SM, 'It's not kids' play! Reflecting on the child-orientated research experience', International Journal of Market Research, 53 63-74 (2011) [C1]
2009Baxter SM, 'Learning through experience: The impact of direct experience on children's brand awareness', Marketing Bulletin, 20 1-13 (2009) [C1]
2004Baxter SM, Rosenberger III PJ, Hementera V, 'Product Placements in Movies: An Australian Consumer Perspective on their Ethicality and Acceptability', Marketing Bulletin, 15 1-16 (2004) [C1]
Show 8 more

Conference (17 outputs)

2014Hook M, Rosenberger III PJ, Baxter S, 'Examining the Automaticity of Product Placement Effects', ANZAM 2014 - Reshaping Management for Impact, Sydney, Australia (2014)
2012Baxter SM, Dean AM, 'Linking the customer experience with online intermediary brand image and loyalty', ANZMAC 2012 Proceedings, Adelaide, SA (2012) [E3]

Co-authors: ALISON DEAN

2011Baxter SM, Lowrey TM, 'Children's brand preference: Considering the role of phonetic symbolism', Proceedings: 2011 Society for Consumer Psychology Winter Conference, Atlanta, GA (2011) [E3]
2010Kozary BJ, Baxter SM, 'The influence of product placement prominence on consumer attitudes and intentions: A theoretical framework', ANZMAC 2010. Australian and New Zealand Marketing Academy Conference 2010 - 'Doing More with Less', Canterbury, NZ (2010) [E1]
2010Baxter SM, Lowrey TM, 'Sounding it out! Phonetic symbolism and children's brand name preference', ANZMAC 2010. Australian and New Zealand Marketing Academy Conference 2010 - 'Doing More with Less', Canterbury, NZ (2010) [E1]
2010Baxter SM, Perkins AA, 'Examining the nature of Australian child-directed magazine advertising', ANZMAC 2010. Australian and New Zealand Marketing Academy Conference 2010 - 'Doing More with Less', Canterbury, NZ (2010) [E1]


2010Kozary BJ, Baxter SM, 'Examining the impact of product placement, television advertising and print advertising on consumer attitudes and intentions: A comparison study', Conference Proceedings: 2nd International Workshop on Business Education and Research, Kuala Lumpur, Malaysia (2010) [E2]
2009Baxter SM, Webster C, 'Naming brands: Implications for children's brand awareness', ANZMAC 2009 Papers, Melbourne, VIC (2009) [E1]
2009Browne RM, Clements EA, Harris RL, Baxter SM, 'Business and consumer communication via online social networks: A preliminary investigation', ANZMAC 2009 Papers, Melbourne, VIC (2009) [E1]
2009Baxter SM, 'Group think or effective data collection? Conducting survey research with children', ANZMAC 2009 Papers, Melbourne, VIC (2009) [E1]
2008Baxter SM, 'Children's band-related social interaction: A preliminary investigation into the impact of age, sex and birth-order', Australia and New Zealand Marketing Academy Conference 2008: Shifting the Focus from Mainstream to Offbeat, Sydney, NSW (2008) [E1]
2006Baxter SM, Webster CM, 'Brand Logo Design: Implications for Children's Brand Awareness', ANZMAC 2006 Conference Proceedings, Brisbane, Australia (2006) [E1]
2005Baxter SM, 'The Development of Children?s Brand Knowledge: A Preliminary Investigation', ANZMAC Broadening the Boundaries Conference, Fremantle, Western Australia (2005) [E1]
2003Baxter SM, Rosenberger III PJ, 'The Development of Children's Brand Knowledge and Brand Preferences: A Conceptual Exploration and Research Agenda', Pathways to Profit, Central Coast School of Business, Ourimbah (2003) [E1]
2003McPhee BJ, White JA, Rosenberger III PJ, Baxter SM, Wales JR, Scott SR, Booth EJ, 'An Exploratory Investigation into Parental Concerns of Advertising to Children', Pathways to Profit, Ourimbah Central Coast (2003) [E1]
2003Baxter SM, Rosenberger III PJ, 'An Exploratory Investigation into Consumer Characterisitics and their Impact on Online Shopping Behaviour in the Hunter Valley', Pathways to Profit, Central Coast School of Business, Ourimbah (2003) [E1]
2002Baxter SM, Hementera V, Herbert D, Harvey M, Rosenberger III PJ, 'Australian Consumers' Attitudes to product Placement in Film', The Proceedings of the 27th Annual Macromarketing Conference, University of New South Wales, Sydney, Australia (2002) [E3]
Show 14 more

Grants and Funding


Number of grants1
Total funding$4,760

- Indicates that the researcher may be seeking students for this project.

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2010 (1 grants)

A Brand is worth a thousand words$4,760
Funding Body: University of Newcastle

Project Team
Doctor Stacey Baxter
New Staff GrantChief Investigator
Total AmountFunding StartFunding Finish

Research Supervision

Number of current supervisions2
Total current UoN PhD EFTSL1.2

For supervisions undertaken at an institution other that the University of Newcastle, the institution name is listed below the program name.

Current Supervision

ProgramSupervisor TypeResearch Title
20142018PhD (Behavioural Science)Principal SupervisorCelebrity Health Advice: Hippocratic or Hypocritical? A Two-Phased Research into the Power and Influence of Celebrity Endorsement vs. Medical Practitioners in Message Receiving and Uptake
20112015PhD (Management)Co-SupervisorHow did you make me do that!? Circumventing the Activation of Persuasion Knowledge in Consumers, with Fluently Processed Semantic Associations

Past Supervision

YearProgramSupervisor TypeResearch Title
2014PhD (Management)Co-SupervisorConcert Attendee Behaviour: The Influence of Motivations, Fan Identification and Product Involvement

Dr Stacey Baxter

Work Phone(02) 4921 6279
Newcastle Business School
Faculty of Business and Law
The University of Newcastle, Australia
Focus AreaMarketing
University Drive
Callaghan NSW 2308