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Dr Kym Cowley

Senior Lecturer

Newcastle Business School (Marketing)

Career Summary

Biography

Research Expertise

My research expertise is mainly in the area of sensemaking systems, interpretation sysytems in organisations and market intelligence gathering for market strategy.



Teaching Expertise

My teaching expertise is predominantly in delivering large First Year courses and delivering though online delivery methods for postgraduate courses.



Administrative Expertise

Executive & Corporate Programs; First Year Experience Academic Director, International Student Coordinator.


Qualifications

  • PhD, University of Newcastle
  • Bachelor of Business, University of Newcastle
  • Bachelor of Business (Honours), University of Newcastle

Keywords

  • Marketing
  • Online Delivery
  • Retail Management
  • Sensemaking
  • Strategy
  • Structural Equation Modeling

Fields of Research

CodeDescriptionPercentage
130299Curriculum and Pedagogy not elsewhere classified35
150599Marketing not elsewhere classified35
150699Tourism not elsewhere classified30

Professional Experience

UON Appointment

DatesTitleOrganisation / Department
1/01/2015 - 18/12/2015Casual AcademicUniversity of Newcastle
Newcastle Business School
Australia
1/01/2015 - Senior LecturerUniversity of Newcastle
Newcastle Business School
Australia
30/09/2014 - 31/01/2015Casual AcademicUniversity of Newcastle
Newcastle Business School
Australia
1/07/2014 - 30/06/2015DBA SupervisorUniversity of Newcastle
Newcastle Business School
Australia
1/11/2011 - 30/11/2011Casual AcademicUniversity of Newcastle
Newcastle Business School
Australia
28/02/2011 - 31/08/2011Casual AcademicUniversity of Newcastle
Newcastle Business School
Australia
28/02/2011 - 31/08/2011Casual AcademicUniversity of Newcastle
Newcastle Business School
Australia
1/12/2010 - 12/05/2011Casual AcademicUniversity of Newcastle
Newcastle Business School
Australia
2/06/2010 - 16/12/2010Casual AcademicUniversity of Newcastle
Newcastle Business School
Australia
1/04/2010 - 20/07/2010Casual AcademicUniversity of Newcastle
Newcastle Business School
Australia
1/07/2009 - 18/12/2009Casual LecturerUniversity of Newcastle
Newcastle Business School
Australia
1/01/2009 - 16/07/2009Casual AcademicUniversity of Newcastle
Newcastle Business School
Australia
21/11/2008 - 16/12/2008Casual AcademicUniversity of Newcastle
Newcastle Graduate School of Business
Australia
5/07/1999 - 20/12/1999Associate Lecturer - ManagementUniversity of Newcastle
School of Management - Economics and Commerce
Australia
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Publications

For publications that are currently unpublished or in-press, details are shown in italics.


Journal article (3 outputs)

YearCitationAltmetricsLink
2014Dawson P, van der Meer J, Skalicky J, Cowley K, 'On the Effectiveness of Supplemental Instruction: A Systematic Review of Supplemental Instruction and Peer-Assisted Study Sessions Literature Between 2001 and 2010', Review of Educational Research, 84 609-639 (2014) [C1]

Supplemental instruction (SI)¿variously known as peer-assisted learning, peer-assisted study sessions, and other names¿is a type of academic support intervention popular in higher education. In SI sessions, a senior student facilitates peer learning between undergraduates studying a high-risk course. This article presents a systematic review of the literature between 2001 and 2010 regarding the effectiveness of SI. Twenty-nine studies met the inclusion criteria. Due to methodological heterogeneity and lack of consistency defining the SI treatment, qualitative synthesis methods were applied. For seven included studies, however, an effect size of SI participation on final grades was calculated, ranging from d = 0.29 to d = 0.60. The findings of the review are consistent with claims validated by the U.S. Department of Education in the 1990s that participation in SI is correlated with higher mean grades, lower failure and withdrawal rates, and higher retention and graduation rates.

DOI10.3102/0034654314540007
2013Dean A, Cowley K, McComb V, 'Developing foundational generic skills in first year business students: Confirmations and contradictions', International Journal of Learning in Higher Education, 20 1-17 (2013) [C1]

One of the key issues surrounding graduate attributes and their foundational generic skills is that of how to effectively embed them into university curricula. This study reinforces and extends the discourse, evaluating specific learning interventions concerned with information literacy and academic integrity embedded into the curriculum of a first year marketing course in a business school. Foundational marketing was selected as an appropriate course in which to embed these particular skills due to their importance to students' academic and later marketing careers. Pre- and posttest methodology was used in the study to identify students' views on their own generic skills' development. Changes to student self-reported skills development are validated using cross check questions. The overall findings of the study confirm the literature reporting successful outcomes of embedding generic skills into course curricula, however some interesting contradictions particularly in the area of referencing skills and student recognition of plagiarism are found. © Common Ground.

Co-authorsAlison Dean
2000Cowley K, Stanton JA, 'Market Orientation in Australian SME's: A Size Based Comparison', Small Enterprise Research, 8 (1) 3-13 (2000) [C1]

Conference (15 outputs)

YearCitationAltmetricsLink
2009Dean AM, Cowley K, 'Creating a foundation for generic skills by embedding information literacy in commencing student assessment tasks', ANZMAC 2009 Papers, Melbourne, VIC (2009) [E1]
Co-authorsAlison Dean
2009Meshram K, Dean AM, Cowley K, 'The role of customer community in value co-creation for third places: An example of senior citizens', ANZMAC 2009 Papers, Melbourne, VIC (2009) [E1]
Co-authorsAlison Dean
2009Dean AM, Cowley K, Yung MLT, 'Embedding information literacy in commencing student assessment tasks as a foundation for generic skills', First Year in Higher Education Conference 2009: Conference Proceedings, Townsville, QLD (2009) [E1]
Co-authorsAlison Dean
2008Cowley K, 'Speed dating and lollipops: The development of an orientation program, by continuing and graduating students and its unintended consequences', 11th Pacific Rim First Year in Higher Education Conference 2008: Conference Proceedings, Hobart, TAS (2008) [E1]
2008Cowley K, 'Opening the organization learning black box: A sensemaking approach to articulating the mechanics of interpretation and memory processes in learning organizations', Proceedings of ICICKM 2008: The 5th International Conference on Intellectual Capital, Knowledge Management & Organizational Learning, New York, NY (2008) [E1]
2006Cowley K, Webster CM, 'Specifying a New Measure of Marketplace Strategic Uncertainty', ANZMAC 2006 Conference Proceedings, Brisbane, Queensland, Australia (2006) [E1]
2005Cowley K, Voola R, 'Sensemaking, Wisdom and Decision Making in Marketing Strategy', ANZMAC - Broadening the Boundaries, Fremantle, Western Australia (2005) [E1]
2003Cowley K, 'The place of sensemaking in market information processing theory', The Future of Marketing with Particular Reference to Asia and the Antipodes, Sydney (2003) [E1]
2003Cowley K, 'Identifying the Construct of Organizational Identity - A qualitative approach', Surfing the Waves, Fremantle WA (2003) [E1]
2002Cowley K, 'Sussessful Sensemaking: Operationalizing the Sensmaking Construct', Proceedings of the Australian and New Zealand Marketing Academy Conference, Melbourne (2002) [E1]
2001Cowley K, 'Market Orientation and Sensemaking', Bridging Marketing Theory and Practice, Auckland, New Zealand (2001) [E1]
2001Merrilees WJ, Cowley K, 'Articulating a Process Model of Innovation in Small Firms: A Case Study Approach', On Global Marketing Issues at the Turn of the Millenium, Cardiff, Wales (2001) [E2]
2001Cowley K, 'Insights into Links between Intelligence Gathering, Primary Strategy and Performance in Small Firms', On Global Marketing Issues at the Turn of the Millenium, Cardiff, Wales (2001) [E2]
2000Cowley K, 'Insights into Links between Intelligence Gathering, Primary Strategy and Performance in Small Firms', Proceedings of ANZMAC 2000, Gold Coast, Queensland (2000) [E1]
1999Cowley K, Stanton JA, 'A Comparison of the Market Orientation of Small and Larger Australian Firms', Proceedings of ANZMAC Conference, Sydney (1999) [E1]
Show 12 more conferences
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Grants and Funding

Summary

Number of grants10
Total funding$68,486

Click on a grant title below to expand the full details for that specific grant.


20091 grants / $33,000

Commencing Students' Perception of Early Assessment$33,000

Funding body: Australian Learning and Teaching Council

Funding bodyAustralian Learning and Teaching Council
Project TeamProfessor Alison Dean, Mrs Katherine Lindsay, Doctor Kym Cowley
SchemeResearch Grant
RoleInvestigator
Funding Start2009
Funding Finish2009
GNoG0190148
Type Of FundingOther Public Sector - Commonwealth
Category2OPC
UONY

20081 grants / $1,700

5th International Conference on Intellectual Capital, Knowledge Management & Organisational Learning New York Instituteof Technology, New York, USA, 9/10/2008 - 10/10/2008$1,700

Funding body: University of Newcastle

Funding bodyUniversity of Newcastle
Project TeamDoctor Kym Cowley
SchemeTravel Grant
RoleLead
Funding Start2008
Funding Finish2008
GNoG0189576
Type Of FundingInternal
CategoryINTE
UONY

20072 grants / $21,336

Peer Mentor Program for First Year Law Students$12,001

Funding body: University of Newcastle

Funding bodyUniversity of Newcastle
Project Team
SchemeUnknown
RoleInvestigator
Funding Start2007
Funding Finish2007
GNo
Type Of FundingInternal
CategoryINTE
UONY

Reducing First Year Student Attrition in Business Courses$9,335

Funding body: University of Newcastle

Funding bodyUniversity of Newcastle
Project Team
SchemeUnknown
RoleLead
Funding Start2007
Funding Finish2007
GNo
Type Of FundingInternal
CategoryINTE
UONY

20051 grants / $765

ANZMAC 2005 Broadening the Boundaries, 5-7 December 2005$765

Funding body: University of Newcastle

Funding bodyUniversity of Newcastle
Project TeamDoctor Kym Cowley
SchemeTravel Grant
RoleLead
Funding Start2005
Funding Finish2005
GNoG0185883
Type Of FundingInternal
CategoryINTE
UONY

20041 grants / $2,400

The Fourth International Conference on Knowledge, Culture and Change in Organisations, 3-6 August 2004, London$2,400

Funding body: University of Newcastle

Funding bodyUniversity of Newcastle
Project TeamDoctor Kym Cowley
SchemeTravel Grant
RoleLead
Funding Start2004
Funding Finish2004
GNoG0184284
Type Of FundingInternal
CategoryINTE
UONY

20031 grants / $525

17th Australia and New Zealand Academy of Management Conference 2 to 5 December 2003$525

Funding body: University of Newcastle

Funding bodyUniversity of Newcastle
Project TeamDoctor Kym Cowley
SchemeTravel Grant
RoleLead
Funding Start2003
Funding Finish2003
GNoG0183671
Type Of FundingInternal
CategoryINTE
UONY

20021 grants / $625

Australian and New Zealand Marketing Academy Conference 2002, Melbourne, Victoria 2 - 4 December 2002$625

Funding body: University of Newcastle

Funding bodyUniversity of Newcastle
Project TeamDoctor Kym Cowley
SchemeTravel Grant
RoleLead
Funding Start2002
Funding Finish2002
GNoG0182591
Type Of FundingInternal
CategoryINTE
UONY

20012 grants / $8,135

How and why are some firms able to implement effective market responses to marketplace changes, while others are not?$6,500

Funding body: University of Newcastle

Funding bodyUniversity of Newcastle
Project TeamDoctor Kym Cowley
SchemeEarly Career Researcher Grant
RoleLead
Funding Start2001
Funding Finish2001
GNoG0181658
Type Of FundingInternal
CategoryINTE
UONY

10th Biennial World Marketing Conference, Wales 27 June - 1 July 2001$1,635

Funding body: University of Newcastle

Funding bodyUniversity of Newcastle
Project TeamDoctor Kym Cowley
SchemeTravel Grant
RoleLead
Funding Start2001
Funding Finish2001
GNoG0180980
Type Of FundingInternal
CategoryINTE
UONY
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Research Supervision

Current Supervision

CommencedResearch Title / Program / Supervisor Type
2014Perceptive Influence to Nurture Relational Reputation and Brand Positioning: An Analysis of the Australian International Education Industry.
Business Management, Faculty of Business and Law
Principal Supervisor

Past Supervision

YearResearch Title / Program / Supervisor Type
2009The Role of Third Places: Investigating Social Capital, Loyalty and Value Co-creation for Seniors
Business Management, Faculty of Business and Law
Co-Supervisor
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Dr Kym Cowley

Positions

Senior Lecturer
Newcastle Business School
Faculty of Business and Law

DBA Supervisor
Newcastle Business School
Faculty of Business and Law

Casual Academic
Newcastle Business School
Faculty of Business and Law

Focus area

Marketing

Contact Details

Emailkym.cowley@newcastle.edu.au
Phone(02) 4921 7471
Fax(02) 4921 6911

Office

RoomS110
BuildingSocial Sciences
LocationCallaghan
University Drive
Callaghan, NSW 2308
Australia
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