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Staff Profile

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Career Summary

Qualifications

  • PhD, University of Newcastle, 15/08/2007
  • Bachelor of Business, University of Newcastle, 25/09/1998
  • Bachelor of Business (Honours), University of Newcastle, 09/07/1999

Research

Research keywords

  • Marketing
  • Sensemaking
  • Structural Equation Modeling

Research expertise

My research expertise is mainly in the area of sensemaking systems, interpretation sysytems in organisations and market intelligence gathering for market strategy.

Fields of Research

CodeDescriptionPercentage
130299Curriculum And Pedagogy Not Elsewhere Classified35
150599Marketing Not Elsewhere Classified35
150699Tourism Not Elsewhere Classified30

Administrative

Administrative expertise

Executive & Corporate Programs; First Year Experience Academic Director, International Student Coordinator.

Teaching

Teaching keywords

  • Marketing
  • Online Delivery
  • Retail Management
  • Strategy

Teaching expertise

My teaching expertise is predominantly in delivering large First Year courses and delivering though online delivery methods for postgraduate courses.

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Highlighted Publications

For publications that are currently unpublished or in-press, details are shown in italics.

YearCitationAltmetricsLink
2001Cowley K, 'Insights into Links between Intelligence Gathering, Primary Strategy and Performance in Small Firms', On Global Marketing Issues at the Turn of the Millenium, Cardiff, Wales (2001) [E2]
2003Cowley K, 'The place of sensemaking in market information processing theory', The Future of Marketing with Particular Reference to Asia and the Antipodes, Sydney (2003) [E1]
2005Cowley K, Voola R, 'Sensemaking, Wisdom and Decision Making in Marketing Strategy', ANZMAC - Broadening the Boundaries, Fremantle, Western Australia (2005) [E1]

Publications

For publications that are currently unpublished or in-press, details are shown in italics.

Click on a category title below to expand the list of citations for that specific category.

Journal article (2 outputs)

YearCitationAltmetricsLink
2013Dean A, Cowley K, McComb V, 'Developing foundational generic skills in first year business students: Confirmations and contradictions', International Journal of Learning in Higher Education, 20 1-17 (2013) [C1]

Co-authors: Alison Dean

2000Cowley K, Stanton JA, 'Market Orientation in Australian SME's: A Size Based Comparison', Small Enterprise Research, 8 (1) 3-13 (2000) [C1]

Conference (15 outputs)

YearCitationAltmetricsLink
2009Dean AM, Cowley K, Yung MLT, 'Embedding information literacy in commencing student assessment tasks as a foundation for generic skills', First Year in Higher Education Conference 2009: Conference Proceedings, Townsville, QLD (2009) [E1]

Co-authors: Alison Dean

2009Dean AM, Cowley K, 'Creating a foundation for generic skills by embedding information literacy in commencing student assessment tasks', ANZMAC 2009 Papers, Melbourne, VIC (2009) [E1]

Co-authors: Alison Dean

2009Meshram K, Dean AM, Cowley K, 'The role of customer community in value co-creation for third places: An example of senior citizens', ANZMAC 2009 Papers, Melbourne, VIC (2009) [E1]

Co-authors: Alison Dean

2008Cowley K, 'Speed dating and lollipops: The development of an orientation program, by continuing and graduating students and its unintended consequences', 11th Pacific Rim First Year in Higher Education Conference 2008: Conference Proceedings, Hobart, TAS (2008) [E1]
2008Cowley K, 'Opening the organization learning black box: A sensemaking approach to articulating the mechanics of interpretation and memory processes in learning organizations', Proceedings of ICICKM 2008: The 5th International Conference on Intellectual Capital, Knowledge Management & Organizational Learning, New York, NY (2008) [E1]
2006Cowley K, Webster CM, 'Specifying a New Measure of Marketplace Strategic Uncertainty', ANZMAC 2006 Conference Proceedings, Brisbane, Queensland, Australia (2006) [E1]
2005Cowley K, Voola R, 'Sensemaking, Wisdom and Decision Making in Marketing Strategy', ANZMAC - Broadening the Boundaries, Fremantle, Western Australia (2005) [E1]
2003Cowley K, 'Identifying the Construct of Organizational Identity - A qualitative approach', Surfing the Waves, Fremantle WA (2003) [E1]
2003Cowley K, 'The place of sensemaking in market information processing theory', The Future of Marketing with Particular Reference to Asia and the Antipodes, Sydney (2003) [E1]
2002Cowley K, 'Sussessful Sensemaking: Operationalizing the Sensmaking Construct', Proceedings of the Australian and New Zealand Marketing Academy Conference, Melbourne (2002) [E1]
2001Cowley K, 'Market Orientation and Sensemaking', Bridging Marketing Theory and Practice, Auckland, New Zealand (2001) [E1]
2001Merrilees WJ, Cowley K, 'Articulating a Process Model of Innovation in Small Firms: A Case Study Approach', On Global Marketing Issues at the Turn of the Millenium, Cardiff, Wales (2001) [E2]
2001Cowley K, 'Insights into Links between Intelligence Gathering, Primary Strategy and Performance in Small Firms', On Global Marketing Issues at the Turn of the Millenium, Cardiff, Wales (2001) [E2]
2000Cowley K, 'Insights into Links between Intelligence Gathering, Primary Strategy and Performance in Small Firms', Proceedings of ANZMAC 2000, Gold Coast, Queensland (2000) [E1]
1999Cowley K, Stanton JA, 'A Comparison of the Market Orientation of Small and Larger Australian Firms', Proceedings of ANZMAC Conference, Sydney (1999) [E1]
Show 12 more
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Grants and Funding

Summary

Number of grants8
Total funding$47,150

- Indicates that the researcher may be seeking students for this project.

Click on a grant title below to expand the full details for that specific grant.

2009 (1 grants)

Commencing Students' Perception of Early Assessment$33,000
Funding Body: Australian Learning and Teaching Council

Project Team
Professor Alison Dean, Mrs Katherine Lindsay, Doctor Kym Cowley
SchemeRole
Research GrantInvestigator
Total AmountFunding StartFunding Finish
$33,00020092010
GNo:G0190148

2008 (1 grants)

5th International Conference on Intellectual Capital, Knowledge Management & Organisational Learning New York Instituteof Technology, New York, USA, 9/10/2008 - 10/10/2008$1,700
Funding Body: University of Newcastle

Project Team
Doctor Kym Cowley
SchemeRole
Travel GrantChief Investigator
Total AmountFunding StartFunding Finish
$1,70020082008
GNo:G0189576

2005 (1 grants)

ANZMAC 2005 Broadening the Boundaries, 5-7 December 2005$765
Funding Body: University of Newcastle

Project Team
Doctor Kym Cowley
SchemeRole
Travel GrantChief Investigator
Total AmountFunding StartFunding Finish
$76520052005
GNo:G0185883

2004 (1 grants)

The Fourth International Conference on Knowledge, Culture and Change in Organisations, 3-6 August 2004, London$2,400
Funding Body: University of Newcastle

Project Team
Doctor Kym Cowley
SchemeRole
Travel GrantChief Investigator
Total AmountFunding StartFunding Finish
$2,40020042004
GNo:G0184284

2003 (1 grants)

17th Australia and New Zealand Academy of Management Conference 2 to 5 December 2003$525
Funding Body: University of Newcastle

Project Team
Doctor Kym Cowley
SchemeRole
Travel GrantChief Investigator
Total AmountFunding StartFunding Finish
$52520032003
GNo:G0183671

2002 (1 grants)

Australian and New Zealand Marketing Academy Conference 2002, Melbourne, Victoria 2 - 4 December 2002$625
Funding Body: University of Newcastle

Project Team
Doctor Kym Cowley
SchemeRole
Travel GrantChief Investigator
Total AmountFunding StartFunding Finish
$62520022002
GNo:G0182591

2001 (2 grants)

How and why are some firms able to implement effective market responses to marketplace changes, while others are not?$6,500
Funding Body: University of Newcastle

Project Team
Doctor Kym Cowley
SchemeRole
Early Career Researcher GrantChief Investigator
Total AmountFunding StartFunding Finish
$6,50020012001
GNo:G0181658

10th Biennial World Marketing Conference, Wales 27 June - 1 July 2001$1,635
Funding Body: University of Newcastle

Project Team
Doctor Kym Cowley
SchemeRole
Travel GrantChief Investigator
Total AmountFunding StartFunding Finish
$1,63520012001
GNo:G0180980
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Research Supervision

Number of current supervisions0

For supervisions undertaken at an institution other that the University of Newcastle, the institution name is listed below the program name.

Past Supervision

YearProgramSupervisor TypeResearch Title
2009PhD (Management)Co-SupervisorThe Role of Third Places: Investigating Social Capital, Loyalty and Value Co-creation for Seniors
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Dr Kym Cowley

Work Phone(02) 4921 7471
Fax(02) 4921 6911
Email
PositionsSenior Lecturer
Newcastle Business School
Faculty of Business and Law
The University of Newcastle, Australia
DBA Supervisor
Newcastle Business School
Faculty of Business and Law
The University of Newcastle, Australia
Casual Academic
Newcastle Business School
Faculty of Business and Law
The University of Newcastle, Australia
Focus AreaMarketing
Office
SRS117,
Social Sciences,
Callaghan
University Drive
Callaghan NSW 2308
Australia
URL:www.newcastle.edu.au/profile/kym-cowley