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Dr Kym Cowley

Senior Lecturer

Newcastle Business School (Marketing)

Career Summary

Biography

Research Expertise
My research expertise is mainly in the area of sensemaking systems, interpretation sysytems in organisations and market intelligence gathering for market strategy.

Teaching Expertise
My teaching expertise is predominantly in delivering large First Year courses and delivering though online delivery methods for postgraduate courses.

Administrative Expertise
Executive & Corporate Programs; First Year Experience Academic Director, International Student Coordinator.

Qualifications

  • PhD, University of Newcastle
  • Bachelor of Business, University of Newcastle
  • Bachelor of Business (Honours), University of Newcastle

Keywords

  • Marketing
  • Online Delivery
  • Retail Management
  • Sensemaking
  • Strategy
  • Structural Equation Modeling

Fields of Research

Code Description Percentage
130299 Curriculum and Pedagogy not elsewhere classified 35
150599 Marketing not elsewhere classified 35
150699 Tourism not elsewhere classified 30

Professional Experience

UON Appointment

Title Organisation / Department
Casual Academic University of Newcastle
Newcastle Business School
Australia
Senior Lecturer University of Newcastle
Newcastle Business School
Australia

Awards

Research Award

Year Award
2016 Outstanding Supplemental Instruction Research
The International Centre for Supplemental Instruction
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Publications

For publications that are currently unpublished or in-press, details are shown in italics.

Highlighted Publications

Year Citation Altmetrics Link
2013 Dean A, Cowley K, McComb V, 'Developing foundational generic skills in first year business students: Confirmations and contradictions', International Journal of Learning in Higher Education, 20 1-17 (2013) [C1]

One of the key issues surrounding graduate attributes and their foundational generic skills is that of how to effectively embed them into university curricula. This study reinforc... [more]

One of the key issues surrounding graduate attributes and their foundational generic skills is that of how to effectively embed them into university curricula. This study reinforces and extends the discourse, evaluating specific learning interventions concerned with information literacy and academic integrity embedded into the curriculum of a first year marketing course in a business school. Foundational marketing was selected as an appropriate course in which to embed these particular skills due to their importance to students' academic and later marketing careers. Pre- and posttest methodology was used in the study to identify students' views on their own generic skills' development. Changes to student self-reported skills development are validated using cross check questions. The overall findings of the study confirm the literature reporting successful outcomes of embedding generic skills into course curricula, however some interesting contradictions particularly in the area of referencing skills and student recognition of plagiarism are found. © Common Ground.

Co-authors Alison Dean
2014 Dawson P, van der Meer J, Skalicky J, Cowley K, 'On the Effectiveness of Supplemental Instruction: A Systematic Review of Supplemental Instruction and Peer-Assisted Study Sessions Literature Between 2001 and 2010', Review of Educational Research, 84 609-639 (2014) [C1]

© 2014 AERA.Supplemental instruction (SI)¿variously known as peer-assisted learning, peer-assisted study sessions, and other names¿is a type of academic support intervention po... [more]

© 2014 AERA.Supplemental instruction (SI)¿variously known as peer-assisted learning, peer-assisted study sessions, and other names¿is a type of academic support intervention popular in higher education. In SI sessions, a senior student facilitates peer learning between undergraduates studying a high-risk course. This article presents a systematic review of the literature between 2001 and 2010 regarding the effectiveness of SI. Twenty-nine studies met the inclusion criteria. Due to methodological heterogeneity and lack of consistency defining the SI treatment, qualitative synthesis methods were applied. For seven included studies, however, an effect size of SI participation on final grades was calculated, ranging from d = 0.29 to d = 0.60. The findings of the review are consistent with claims validated by the U.S. Department of Education in the 1990s that participation in SI is correlated with higher mean grades, lower failure and withdrawal rates, and higher retention and graduation rates.

DOI 10.3102/0034654314540007
Citations Scopus - 5Web of Science - 2

Journal article (3 outputs)

Year Citation Altmetrics Link
2014 Dawson P, van der Meer J, Skalicky J, Cowley K, 'On the Effectiveness of Supplemental Instruction: A Systematic Review of Supplemental Instruction and Peer-Assisted Study Sessions Literature Between 2001 and 2010', Review of Educational Research, 84 609-639 (2014) [C1]

© 2014 AERA.Supplemental instruction (SI)¿variously known as peer-assisted learning, peer-assisted study sessions, and other names¿is a type of academic support intervention po... [more]

© 2014 AERA.Supplemental instruction (SI)¿variously known as peer-assisted learning, peer-assisted study sessions, and other names¿is a type of academic support intervention popular in higher education. In SI sessions, a senior student facilitates peer learning between undergraduates studying a high-risk course. This article presents a systematic review of the literature between 2001 and 2010 regarding the effectiveness of SI. Twenty-nine studies met the inclusion criteria. Due to methodological heterogeneity and lack of consistency defining the SI treatment, qualitative synthesis methods were applied. For seven included studies, however, an effect size of SI participation on final grades was calculated, ranging from d = 0.29 to d = 0.60. The findings of the review are consistent with claims validated by the U.S. Department of Education in the 1990s that participation in SI is correlated with higher mean grades, lower failure and withdrawal rates, and higher retention and graduation rates.

DOI 10.3102/0034654314540007
Citations Scopus - 5Web of Science - 2
2013 Dean A, Cowley K, McComb V, 'Developing foundational generic skills in first year business students: Confirmations and contradictions', International Journal of Learning in Higher Education, 20 1-17 (2013) [C1]

One of the key issues surrounding graduate attributes and their foundational generic skills is that of how to effectively embed them into university curricula. This study reinforc... [more]

One of the key issues surrounding graduate attributes and their foundational generic skills is that of how to effectively embed them into university curricula. This study reinforces and extends the discourse, evaluating specific learning interventions concerned with information literacy and academic integrity embedded into the curriculum of a first year marketing course in a business school. Foundational marketing was selected as an appropriate course in which to embed these particular skills due to their importance to students' academic and later marketing careers. Pre- and posttest methodology was used in the study to identify students' views on their own generic skills' development. Changes to student self-reported skills development are validated using cross check questions. The overall findings of the study confirm the literature reporting successful outcomes of embedding generic skills into course curricula, however some interesting contradictions particularly in the area of referencing skills and student recognition of plagiarism are found. © Common Ground.

Co-authors Alison Dean
2000 Cowley K, Stanton JA, 'Market Orientation in Australian SME's: A Size Based Comparison', Small Enterprise Research, 8 (1) 3-13 (2000) [C1]

Conference (15 outputs)

Year Citation Altmetrics Link
2009 Dean AM, Cowley K, 'Creating a foundation for generic skills by embedding information literacy in commencing student assessment tasks', ANZMAC 2009 Papers (2009) [E1]
Co-authors Alison Dean
2009 Meshram K, Dean AM, Cowley K, 'The role of customer community in value co-creation for third places: An example of senior citizens', ANZMAC 2009 Papers (2009) [E1]
Co-authors Alison Dean
2009 Dean AM, Cowley K, Yung MLT, 'Embedding information literacy in commencing student assessment tasks as a foundation for generic skills', First Year in Higher Education Conference 2009: Conference Proceedings (2009) [E1]
Co-authors Alison Dean
2008 Cowley K, 'Speed dating and lollipops: The development of an orientation program, by continuing and graduating students and its unintended consequences', 11th Pacific Rim First Year in Higher Education Conference 2008: Conference Proceedings (2008) [E1]
2008 Cowley K, 'Opening the organization learning black box: A sensemaking approach to articulating the mechanics of interpretation and memory processes in learning organizations', Proceedings of ICICKM 2008: The 5th International Conference on Intellectual Capital, Knowledge Management & Organizational Learning (2008) [E1]
2006 Cowley K, Webster CM, 'Specifying a New Measure of Marketplace Strategic Uncertainty', ANZMAC 2006 Conference Proceedings (2006) [E1]
2005 Cowley K, Voola R, 'Sensemaking, Wisdom and Decision Making in Marketing Strategy', ANZMAC - Broadening the Boundaries (2005) [E1]
2003 Cowley K, 'The place of sensemaking in market information processing theory', The Future of Marketing with Particular Reference to Asia and the Antipodes (2003) [E1]
2003 Cowley K, 'Identifying the Construct of Organizational Identity - A qualitative approach', Surfing the Waves (2003) [E1]
2002 Cowley K, 'Sussessful Sensemaking: Operationalizing the Sensmaking Construct', Proceedings of the Australian and New Zealand Marketing Academy Conference (2002) [E1]
2001 Cowley K, 'Market Orientation and Sensemaking', Bridging Marketing Theory and Practice (2001) [E1]
2001 Merrilees WJ, Cowley K, 'Articulating a Process Model of Innovation in Small Firms: A Case Study Approach', On Global Marketing Issues at the Turn of the Millenium (2001) [E2]
2001 Cowley K, 'Insights into Links between Intelligence Gathering, Primary Strategy and Performance in Small Firms', On Global Marketing Issues at the Turn of the Millenium (2001) [E2]
2000 Cowley K, 'Insights into Links between Intelligence Gathering, Primary Strategy and Performance in Small Firms', Proceedings of ANZMAC 2000 (2000) [E1]
1999 Cowley K, Stanton JA, 'A Comparison of the Market Orientation of Small and Larger Australian Firms', Proceedings of ANZMAC Conference (1999) [E1]
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Research Supervision

Number of supervisions

Completed5
Current2

Total current UON EFTSL

PhD0.5

Current Supervision

Commenced Level of Study Research Title / Program / Supervisor Type
2016 PhD Exploring the Outcomes of Accounting Programs of Kuwait Universities: A Constructive Alignment Approach
PhD (Accounting & Finance), Faculty of Business and Law, The University of Newcastle
Principal Supervisor
2016 PhD A Value C-Creation Approach to Student Learning in Higher Education and Its Links to Student Satisfaction and Retention
Management & Commerce, Faculty of Business and Law, The University of Newcastle
Principal Supervisor

Past Supervision

Year Level of Study Research Title / Program / Supervisor Type
2015 Professional Doctorate Validating the College Student Mentoring Scale for a Peer Mentoring Program in Higher Education; an exploratory study in Hong Kong.
Management & Commerce, Faculty of Business and Law, The University of Newcastle
Sole Supervisor
2015 Honours An Exploration of Factors Associated with Student Attrition and Success in Enabling Programs
Management & Commerce, Faculty of Business and Law, University of Newcastle
Principal Supervisor
2009 PhD The Role of Third Places: Investigating Social Capital, Loyalty and Value Co-creation for Seniors
PhD (Management), Faculty of Business and Law, The University of Newcastle
Co-Supervisor
2003 Honours What is the role of music familiarity in music-message congruent television advertising?
Marketing, Faculty of Business and Law, University of Newcastle
Principal Supervisor
2003 Honours An Investigation of the effects of Image on Customer Loyalty in Australian Restaurants
Marketing, Faculty of Business and Law, The University of Newcastle
Principal Supervisor
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Dr Kym Cowley

Positions

Senior Lecturer
Newcastle Business School
Faculty of Business and Law

Casual Academic
Newcastle Business School
Faculty of Business and Law

Focus area

Marketing

Contact Details

Email kym.cowley@newcastle.edu.au
Phone (02) 4921 7471
Fax (02) 4921 6911

Office

Room S110
Building Social Sciences
Location Callaghan
University Drive
Callaghan, NSW 2308
Australia
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