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Dr Kym Cowley

Senior Lecturer

Newcastle Business School (Marketing)

Career Summary

Biography

Research Expertise
My research expertise is mainly in the area of sensemaking systems, interpretation sysytems in organisations and market intelligence gathering for market strategy.

Teaching Expertise
My teaching expertise is predominantly in delivering large First Year courses and delivering though online delivery methods for postgraduate courses.

Administrative Expertise
Executive & Corporate Programs; First Year Experience Academic Director, International Student Coordinator.

Qualifications

  • PhD, University of Newcastle
  • Bachelor of Business, University of Newcastle
  • Bachelor of Business (Honours), University of Newcastle

Keywords

  • Marketing
  • Online Delivery
  • Retail Management
  • Sensemaking
  • Strategy
  • Structural Equation Modeling

Fields of Research

Code Description Percentage
130299 Curriculum and Pedagogy not elsewhere classified 35
150599 Marketing not elsewhere classified 35
150699 Tourism not elsewhere classified 30

Professional Experience

UON Appointment

Title Organisation / Department
DBA Supervisor University of Newcastle
Newcastle Business School
Australia
Casual Academic University of Newcastle
Newcastle Business School
Australia
Senior Lecturer University of Newcastle
Newcastle Business School
Australia
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Publications

For publications that are currently unpublished or in-press, details are shown in italics.


Journal article (3 outputs)

Year Citation Altmetrics Link
2014 Dawson P, van der Meer J, Skalicky J, Cowley K, 'On the Effectiveness of Supplemental Instruction: A Systematic Review of Supplemental Instruction and Peer-Assisted Study Sessions Literature Between 2001 and 2010', Review of Educational Research, 84 609-639 (2014) [C1]

Supplemental instruction (SI)¿variously known as peer-assisted learning, peer-assisted study sessions, and other names¿is a type of academic support intervention popular in high... [more]

Supplemental instruction (SI)¿variously known as peer-assisted learning, peer-assisted study sessions, and other names¿is a type of academic support intervention popular in higher education. In SI sessions, a senior student facilitates peer learning between undergraduates studying a high-risk course. This article presents a systematic review of the literature between 2001 and 2010 regarding the effectiveness of SI. Twenty-nine studies met the inclusion criteria. Due to methodological heterogeneity and lack of consistency defining the SI treatment, qualitative synthesis methods were applied. For seven included studies, however, an effect size of SI participation on final grades was calculated, ranging from d = 0.29 to d = 0.60. The findings of the review are consistent with claims validated by the U.S. Department of Education in the 1990s that participation in SI is correlated with higher mean grades, lower failure and withdrawal rates, and higher retention and graduation rates.

DOI 10.3102/0034654314540007
2013 Dean A, Cowley K, McComb V, 'Developing foundational generic skills in first year business students: Confirmations and contradictions', International Journal of Learning in Higher Education, 20 1-17 (2013) [C1]

One of the key issues surrounding graduate attributes and their foundational generic skills is that of how to effectively embed them into university curricula. This study reinforc... [more]

One of the key issues surrounding graduate attributes and their foundational generic skills is that of how to effectively embed them into university curricula. This study reinforces and extends the discourse, evaluating specific learning interventions concerned with information literacy and academic integrity embedded into the curriculum of a first year marketing course in a business school. Foundational marketing was selected as an appropriate course in which to embed these particular skills due to their importance to students' academic and later marketing careers. Pre- and posttest methodology was used in the study to identify students' views on their own generic skills' development. Changes to student self-reported skills development are validated using cross check questions. The overall findings of the study confirm the literature reporting successful outcomes of embedding generic skills into course curricula, however some interesting contradictions particularly in the area of referencing skills and student recognition of plagiarism are found. © Common Ground.

Co-authors Alison Dean
2000 Cowley K, Stanton JA, 'Market Orientation in Australian SME's: A Size Based Comparison', Small Enterprise Research, 8 (1) 3-13 (2000) [C1]

Conference (15 outputs)

Year Citation Altmetrics Link
2009 Dean AM, Cowley K, 'Creating a foundation for generic skills by embedding information literacy in commencing student assessment tasks', ANZMAC 2009 Papers, Melbourne, VIC (2009) [E1]
Co-authors Alison Dean
2009 Meshram K, Dean AM, Cowley K, 'The role of customer community in value co-creation for third places: An example of senior citizens', ANZMAC 2009 Papers, Melbourne, VIC (2009) [E1]
Co-authors Alison Dean
2009 Dean AM, Cowley K, Yung MLT, 'Embedding information literacy in commencing student assessment tasks as a foundation for generic skills', First Year in Higher Education Conference 2009: Conference Proceedings, Townsville, QLD (2009) [E1]
Co-authors Alison Dean
2008 Cowley K, 'Speed dating and lollipops: The development of an orientation program, by continuing and graduating students and its unintended consequences', 11th Pacific Rim First Year in Higher Education Conference 2008: Conference Proceedings, Hobart, TAS (2008) [E1]
2008 Cowley K, 'Opening the organization learning black box: A sensemaking approach to articulating the mechanics of interpretation and memory processes in learning organizations', Proceedings of ICICKM 2008: The 5th International Conference on Intellectual Capital, Knowledge Management & Organizational Learning, New York, NY (2008) [E1]
2006 Cowley K, Webster CM, 'Specifying a New Measure of Marketplace Strategic Uncertainty', ANZMAC 2006 Conference Proceedings, Brisbane, Queensland, Australia (2006) [E1]
2005 Cowley K, Voola R, 'Sensemaking, Wisdom and Decision Making in Marketing Strategy', ANZMAC - Broadening the Boundaries, Fremantle, Western Australia (2005) [E1]
2003 Cowley K, 'The place of sensemaking in market information processing theory', The Future of Marketing with Particular Reference to Asia and the Antipodes, Sydney (2003) [E1]
2003 Cowley K, 'Identifying the Construct of Organizational Identity - A qualitative approach', Surfing the Waves, Fremantle WA (2003) [E1]
2002 Cowley K, 'Sussessful Sensemaking: Operationalizing the Sensmaking Construct', Proceedings of the Australian and New Zealand Marketing Academy Conference, Melbourne (2002) [E1]
2001 Cowley K, 'Market Orientation and Sensemaking', Bridging Marketing Theory and Practice, Auckland, New Zealand (2001) [E1]
2001 Merrilees WJ, Cowley K, 'Articulating a Process Model of Innovation in Small Firms: A Case Study Approach', On Global Marketing Issues at the Turn of the Millenium, Cardiff, Wales (2001) [E2]
2001 Cowley K, 'Insights into Links between Intelligence Gathering, Primary Strategy and Performance in Small Firms', On Global Marketing Issues at the Turn of the Millenium, Cardiff, Wales (2001) [E2]
2000 Cowley K, 'Insights into Links between Intelligence Gathering, Primary Strategy and Performance in Small Firms', Proceedings of ANZMAC 2000, Gold Coast, Queensland (2000) [E1]
1999 Cowley K, Stanton JA, 'A Comparison of the Market Orientation of Small and Larger Australian Firms', Proceedings of ANZMAC Conference, Sydney (1999) [E1]
Show 12 more conferences
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Grants and Funding

Summary

Number of grants 10
Total funding $68,486

Click on a grant title below to expand the full details for that specific grant.


20091 grants / $33,000

Commencing Students' Perception of Early Assessment$33,000

Funding body: Australian Learning and Teaching Council

Funding body Australian Learning and Teaching Council
Project Team Professor Alison Dean, Mrs Katherine Lindsay, Doctor Kym Cowley
Scheme Research Grant
Role Investigator
Funding Start 2009
Funding Finish 2009
GNo G0190148
Type Of Funding Other Public Sector - Commonwealth
Category 2OPC
UON Y

20081 grants / $1,700

5th International Conference on Intellectual Capital, Knowledge Management & Organisational Learning New York Instituteof Technology, New York, USA, 9/10/2008 - 10/10/2008$1,700

Funding body: University of Newcastle

Funding body University of Newcastle
Project Team Doctor Kym Cowley
Scheme Travel Grant
Role Lead
Funding Start 2008
Funding Finish 2008
GNo G0189576
Type Of Funding Internal
Category INTE
UON Y

20072 grants / $21,336

Peer Mentor Program for First Year Law Students$12,001

Funding body: University of Newcastle

Funding body University of Newcastle
Project Team
Scheme Unknown
Role Investigator
Funding Start 2007
Funding Finish 2007
GNo
Type Of Funding Internal
Category INTE
UON Y

Reducing First Year Student Attrition in Business Courses$9,335

Funding body: University of Newcastle

Funding body University of Newcastle
Project Team
Scheme Unknown
Role Lead
Funding Start 2007
Funding Finish 2007
GNo
Type Of Funding Internal
Category INTE
UON Y

20051 grants / $765

ANZMAC 2005 Broadening the Boundaries, 5-7 December 2005$765

Funding body: University of Newcastle

Funding body University of Newcastle
Project Team Doctor Kym Cowley
Scheme Travel Grant
Role Lead
Funding Start 2005
Funding Finish 2005
GNo G0185883
Type Of Funding Internal
Category INTE
UON Y

20041 grants / $2,400

The Fourth International Conference on Knowledge, Culture and Change in Organisations, 3-6 August 2004, London$2,400

Funding body: University of Newcastle

Funding body University of Newcastle
Project Team Doctor Kym Cowley
Scheme Travel Grant
Role Lead
Funding Start 2004
Funding Finish 2004
GNo G0184284
Type Of Funding Internal
Category INTE
UON Y

20031 grants / $525

17th Australia and New Zealand Academy of Management Conference 2 to 5 December 2003$525

Funding body: University of Newcastle

Funding body University of Newcastle
Project Team Doctor Kym Cowley
Scheme Travel Grant
Role Lead
Funding Start 2003
Funding Finish 2003
GNo G0183671
Type Of Funding Internal
Category INTE
UON Y

20021 grants / $625

Australian and New Zealand Marketing Academy Conference 2002, Melbourne, Victoria 2 - 4 December 2002$625

Funding body: University of Newcastle

Funding body University of Newcastle
Project Team Doctor Kym Cowley
Scheme Travel Grant
Role Lead
Funding Start 2002
Funding Finish 2002
GNo G0182591
Type Of Funding Internal
Category INTE
UON Y

20012 grants / $8,135

How and why are some firms able to implement effective market responses to marketplace changes, while others are not?$6,500

Funding body: University of Newcastle

Funding body University of Newcastle
Project Team Doctor Kym Cowley
Scheme Early Career Researcher Grant
Role Lead
Funding Start 2001
Funding Finish 2001
GNo G0181658
Type Of Funding Internal
Category INTE
UON Y

10th Biennial World Marketing Conference, Wales 27 June - 1 July 2001$1,635

Funding body: University of Newcastle

Funding body University of Newcastle
Project Team Doctor Kym Cowley
Scheme Travel Grant
Role Lead
Funding Start 2001
Funding Finish 2001
GNo G0180980
Type Of Funding Internal
Category INTE
UON Y
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Research Supervision

Number of supervisions

Completed1
Current1

Total current UON EFTSL

PhD0.7

Current Supervision

Commenced Research Title / Program / Supervisor Type
2014 Perceptive Influence to Nurture Relational Reputation and Brand Positioning: An Analysis of the Australian International Education Industry.
Business Management, Faculty of Business and Law
Principal Supervisor

Past Supervision

Year Research Title / Program / Supervisor Type
2009 The Role of Third Places: Investigating Social Capital, Loyalty and Value Co-creation for Seniors
Business Management, Faculty of Business and Law
Co-Supervisor
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Dr Kym Cowley

Positions

Senior Lecturer
Newcastle Business School
Faculty of Business and Law

DBA Supervisor
Newcastle Business School
Faculty of Business and Law

Casual Academic
Newcastle Business School
Faculty of Business and Law

Focus area

Marketing

Contact Details

Email kym.cowley@newcastle.edu.au
Phone (02) 4921 7471
Fax (02) 4921 6911

Office

Room S110
Building Social Sciences
Location Callaghan
University Drive
Callaghan, NSW 2308
Australia
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