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Dr Jamie Carlson

Senior Lecturer

Newcastle Business School (Marketing)

Career Summary

Biography

Jamie is a Senior Lecturer in Marketing at the Newcastle Business School and teaches in the area of Consumer Behaviour and Services Marketing. Jamie is actively engaged in services and consumer marketing research to develop concepts, methods and models to improve and optimize the delivery of compelling consumption experiences that are valued by customers. A particular emphasis of this work has focused on exploiting the opportunities advanced by information technologies to both create new sources of value for customers and increase operational agility in service of customers. His contributions to the scholarly literature have been made in understanding, measuring and managing e-service quality, online flow (immersive) experiences, customer engagement and value creation to improve consumer behaviour in order to achieve better business outcomes. Jamie's publications arising from this work are multidisciplinary in nature which span marketing (Journal of Services Marketing, Managing Service Quality, Journal of Consumer Marketing, Journal of Marketing Management, Journal of Sport Management and others) and information science fields (Electronic Markets, Internet Research, PLoS ONE).

Jamie is a principal supervisor at the PhD, DBA and Honours level where his students have published in international journals (Journal of Marketing Management, Journal of Brand Management, Journal of Travel & Tourism Marketing, Services Marketing Quarterly) and received recognition including faculty medals, best paper awards and the Arizona State University (U.S.) Center for Service Leadership/Liam Glynn Research Scholarship Award by the Service Special Interest Group (SERVSIG) of the American Marketing Association. Working alongside his students, this work has made scholarly contributions to journals in areas of relationship quality, cross buying behaviour, emotional appeals in advertising, drivers of group travel behaviour and customer engagement in new media.

Jamie is also a co-author on the Schiffman et al. (2014) Consumer Behaviour text (6th ed.) for Australia, New Zealand and Singapore and is also a member of the editorial board for the Journal of Consumer Marketing. He has been a reviewer for the Journal of Services Marketing, European Journal of Marketing, Journal of Business Research, Decision Support Systems, Information & Management and Internet Research. Jamie has also presented his work at various international conferences where he has also received best paper awards. He has also been a visiting academic at the University of Sydney, University of Tasmania, Hamburg School of Business Administration and the University of Hamburg, Germany. Prior to joining the University of Newcastle, Jamie worked for IBM Global Services, Melbourne, in marketing and business consulting. His business consulting experience focused on business process improvement projects in government, SMB and telecommunication sectors.

Research Expertise
Optimizing online channel performance: This stream of research focuses on e-service quality management and, value creation and optimization. Projects focus on the conceptualisation and measurement properties of e-service quality and customer perceived value, and modelling their effects in the e-commerce environment across country markets. Multichannel marketing and consumer behaviour: This research stream focuses on how firms can develop compelling customer experiences that drive brand loyalty within a firm's service ecosystem including online environments, physical locations, self-serve technologies and mobile devices. Research projects examine flow theory in electronic environments, brand image congruency and channel integration across service channels. Customer experience management: This research stream examines a variety of consumer behaviour issues across industry settings with my research students. Research projects include examining drivers of cross buying behaviour in retail banking, investigating factors affecting group-oriented tourism behaviour, understanding complaint behaviour in the telecommunications industry, optimizing the intensity of emotional appeals to enhance advertising effectiveness and understanding the drivers of customer engagement in branded social networking sites and mobile services. 


Qualifications

  • PhD (Management), University of Newcastle
  • Bachelor of Business (Honours), University of Newcastle

Keywords

  • Consumer Behaviour
  • Multi-channel Marketing
  • Service Performance
  • Technology in Marketing

Fields of Research

CodeDescriptionPercentage
150599Marketing not elsewhere classified100

Professional Experience

UON Appointment

DatesTitleOrganisation / Department
1/01/2015 - Senior LecturerUniversity of Newcastle
Newcastle Business School
Australia
1/07/2014 - 30/06/2015DBA SupervisorUniversity of Newcastle
Newcastle Business School
Australia
30/03/2012 - 3/09/2012Casual AcademicUniversity of Newcastle
Newcastle Business School
Australia
1/11/2011 - 30/11/2011Casual AcademicUniversity of Newcastle
Newcastle Business School
Australia
24/05/2011 - 25/05/2011Casual AcademicUniversity of Newcastle
Newcastle Business School
Australia
25/02/2011 - 14/09/2011Casual AcademicUniversity of Newcastle
Newcastle Business School
Australia
1/01/2011 - 20/01/2011Casual AcademicUniversity of Newcastle
Newcastle Business School
Australia
30/03/2009 - 2/09/2009Casual AcademicUniversity of Newcastle
Newcastle Business School
Australia
20/01/2009 - 18/05/2009Casual AcademicUniversity of Newcastle
Newcastle Business School
Australia
1/01/2008 - 8/01/2008Casual AcademicUniversity of Newcastle
Newcastle Business School
Australia

Membership

DatesTitleOrganisation / Department
1/01/2014 - Membership - American Marketing AssociationAmerican Marketing Association
United States
1/01/2014 - Membership - Marketing Science InstituteMarketing Science Institute
Australia
1/01/2001 - Membership - Australia and New Zealand Marketing AcademyAustralia and New Zealand Marketing Academy
Australia

Awards

Recognition

YearAward
2010Vice-Chancellor's Citation for Outstanding Contribution to Student Learning
University of Newcastle

Research Award

YearAward
2014Should I or Shouldn’t I…Help-Seeking for my Mental Well-being
Academy of Marketing
2010Examining the Effects of Perceived Web Innovativeness in e-Retailing
Australia and New Zealand Marketing Academy Conference
2003Website Quality in the Australian Electronic Marketspace: Application of the WebQual Instrument
The 3rd International Conference on Information Technology in Asia
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Publications

For publications that are currently unpublished or in-press, details are shown in italics.


Book (1 outputs)

YearCitationAltmetricsLink
2014Schiffman L, O'Cass A, Paladino A, Carlson JL, Consumer Behaviour, Pearson Australia, French's Forest, NSW, 708 (2014) [A4]

Chapter (5 outputs)

YearCitationAltmetricsLink
2013Carlson JL, Ahrholdt D, Sridharan R, Simatupang T, 'New Insights into Consumer Loyalty of Website-Services: The Quadratic Effect of Flow', E-Marketing in Developed and Developing Countries: Emerging Practices, IGI Global, Hershey, PA 246-256 (2013) [B1]
DOI10.4018/978-1-4666-3954-6.ch015
Co-authorsRamaswami Sridharan
2009O'Cass AG, Carlson JL, 'Examining the drivers of individuals trust in online e-services: The role of innovation and off-line branding', Advances in Technology and Innovation in Marketing, Macmillan Publishers India, New Delhi, India 3-15 (2009) [B1]
2008Carlson JL, O'Cass AG, 'Examining the relationships between attributes of e-service performance, brand involvement, attitudes and website loyalty: Implications for e-service brand management', Brands Rising as Products Fall, Macmillan Publishers India, New Delhi, India 145-158 (2008) [B1]
2005Carlson J, Sinnappan S, 'A Conceptual Framework to Manage e-Loyalty in Business-to-Consumer e-Commerce.', Building Customer Loyalty: Perspectives and Applications, Le Magnus University Press, Chennai, India 161-172 (2005) [B1]
2003Carlson JL, Rosenberger III PJ, Paynter J, 'Super 12 rugby union: Comparing the information content and infotainment usage in Australian, New Zealand and South African Super 12s website', Cross-Cultural Marketing, Thomson Nelson, South Melbourne 354-361 (2003) [B1]
Co-authorsPhilip RosenbergeriII
Show 2 more chapters

Journal article (18 outputs)

YearCitationAltmetricsLink
2014De Vries N, Carlson JL, 'Examining the drivers and brand performance implications of customer engagement with brands in the social media environment', Journal of Brand Management, 21 495-515 (2014) [C1]
DOI10.1057/bm.2014.18
Co-authorsNatalie Devries
2014Wyllie J, Carlson J, Rosenberger PJ, 'Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness', Journal of Marketing Management, 30 697-718 (2014) [C1]
DOI10.1080/0267257X.2013.838988
Co-authorsPhilip RosenbergeriII
2014de Vries NJ, Carlson J, Moscato P, 'A Data-Driven Approach to Reverse Engineering Customer Engagement Models: Towards Functional Constructs', PLoS One, 9 (2014) [C1]
DOI10.1371/journal.pone.0102768
CitationsWeb of Science - 1
Co-authorsPablo Moscato, Natalie Devries
2013Tung B, Carlson J, 'Modeling a Formative Measure of Relationship Quality and Its Effects: Evidence From the Hong Kong Retail Banking Industry', Services Marketing Quarterly, 34 139-158 (2013) [C1]
DOI10.1080/15332969.2013.770674
CitationsScopus - 1
2012O'Cass AG, Carlson JL, 'An empirical assessment of consumers' evaluations of web site service quality: Conceptualizing and testing a formative model', Journal of Services Marketing, 26 419-434 (2012) [C1]
DOI10.1108/08876041211257909
CitationsScopus - 8Web of Science - 3
2012Carlson JL, O'Cass A, 'Optimizing the online channel in professional sport to create trusting and loyal consumers: The role of the professional sports team brand and service quality', Journal of Sport Management, 26 463-478 (2012) [C1]
CitationsScopus - 3
2012Regan N, Carlson JL, Rosenberger III PJ, 'Factors affecting group-oriented travel intention to major events', Journal of Travel and Tourism Marketing, 29 185-204 (2012) [C1]
CitationsScopus - 5Web of Science - 3
Co-authorsPhilip RosenbergeriII
2012O'Cass A, Carlson JL, 'An e-retailing assessment of perceived website-service innovativeness: Implications for website quality evaluations, trust, loyalty and word of mouth', Australasian Marketing Journal, 20 28-36 (2012) [C1]
CitationsScopus - 4
2012Voola R, Casimir GM, Carlson JL, Anushree Agnihotri M, 'The effects of market orientation, technological opportunism, and e-business adoption on performance: A moderated mediation analysis', Australasian Marketing Journal, 20 136-146 (2012) [C1]
CitationsScopus - 5
Co-authorsGian Casimir
2011Carlson JL, O'Cass A, 'Managing web site performance taking account of the contingency role of branding in multi-channel retailing', Journal of Consumer Marketing, 28 524-531 (2011) [C1]
DOI10.1108/07363761111181518
CitationsScopus - 6
2011Carlson JL, O'Cass A, 'Developing a framework for understanding e-service quality, its antecedents, consequences, and mediators', Managing Service Quality, 21 264-286 (2011) [C1]
DOI10.1108/09604521111127965
CitationsScopus - 19Web of Science - 7
2011Carlson JL, O'Cass A, 'Creating commercially compelling website-service encounters: an examination of the effect of website-service interface performance components on flow experiences', Electronic Markets, 21 237-253 (2011) [C1]
CitationsScopus - 7Web of Science - 4
2010Voola R, Carlson JL, Womg HJ, Li JHJ, 'Resource-based model of e-business adoption in China: An empirical investigation', Journal of Technology Management in China, 5 227-244 (2010) [C1]
DOI10.1108/17468771011086247
2010Carlson JL, O'Cass AG, 'Exploring the relationships between e-service quality, satisfaction, attitudes and behaviours in content-driven e-service web sites', Journal of Services Marketing, 24 112-127 (2010) [C1]
DOI10.1108/08876041011031091
CitationsScopus - 40Web of Science - 19
2010O'Cass AG, Carlson JL, 'Examining the effects of website-induced flow in professional sporting team websites', Internet Research, 20 115-134 (2010) [C1]
DOI10.1108/10662241011032209
CitationsScopus - 31Web of Science - 22
2005Sinnappan S, Carlson JL, Sukunesan BP, 'Website quality in the Australian electronic marketspace: Application of the WebQual Instrument', Journal of IT in Asia, 1 53-68 (2005) [C1]
2004Voola R, Carlson JL, West A, 'Emotional intelligence and competitive advantage: Examining the relationship from a resource-based view', Strategic Change, 13 83-93 (2004) [C1]
DOI10.1002/jsc.667
2003Carlson JL, Rosenberger III PJ, Muthaly S, 'Nothing but Net! A Study of the Information Content in Australian Professional Basketball Websites', Sport Marketing Quarterly, 12 184-189 (2003) [C1]
Co-authorsPhilip RosenbergeriII
Show 15 more journal articles

Conference (32 outputs)

YearCitationAltmetricsLink
2014Wyllie J, Rosenberger III PJ, Carlson J, 'To seek help or not? Young consumers¿ willingness to undertake formal help-seeking behaviours', Proceedings of the AASM 2014 Biennial International Social Marketing Conference, Frankston, Victoria, Australia (2014) [E3]
Co-authorsPhilip RosenbergeriII
2014Carlson J, Rosenberger III PJ, Rahman M, 'Cultivating group oriented travel behaviour to major events: Assessing the importance of customer perceived value, enduring event involvement and destination image', AM2014 - Marketing Dimensions: People, places and spaces, Bournemouth, UK (2014) [E3]
Co-authorsPhilip RosenbergeriII
2014Wyllie J, Carlson JL, Rosenberger III PJ, 'Should I or Shouldn¿t I...Help-Seeking for my Mental Wellbeing', AM2014 - Marketing Dimensions: People, places and spaces, Bournemouth, UK (2014) [E3]
Co-authorsPhilip RosenbergeriII
2014Lucas B, Arefin AS, de Vries NJD, Berretta R, Carlson J, Moscato P, 'Engagement in Motion: Exploring Short Term Dynamics in Page-Level Social Media Metrics', Proceedings of the 2014 IEEE Fourth International Conference on Big Data and Cloud Computing, Sydney (2014) [E1]
DOI10.1109/BDCloud.2014.56
Co-authorsPablo Moscato, Regina Berretta, Natalie Devries, Ahmed Arefin
2013Ahrholdt D, Carlson J, O'Cass A, 'Perceived Online Channel Value in Multi-Channel Services: Exploring its Multidimensionality and Nonlinear Effects on Intentions across Service Sectors and Country Markets', Australia and New Zealand Marketing Academy, Auckland, New Zealand (2013) [E1]
2013Carlson J, Rosenberger III PJ, Rahman M, 'Advancing a conceptual model for understanding the drivers of group-oriented travel behaviour to large-scale events', Marketing Relevance - Academy of Marketing Conference, 8-11 July 2013, Cardiff, Wales, UK (2013) [E1]
Co-authorsPhilip RosenbergeriII
2013Hernandez J, Carlson J, Rosenberger III PJ, 'Towards a Framework for Understanding Enduring Transformational Consumption Choices: A Mental Health Perspective', Marketing Relevance - Academy of Marketing Conference, 8-11 July 2013, Cardiff, Wales, UK (2013) [E1]
Author URL
Co-authorsPhilip RosenbergeriII
2012Lucas BJ, Carlson JL, 'Understanding e-WOM Influence using social location based services: Qualitative evidence from service encounters', ANZMAC 2012 Proceedings, Adelaide, SA (2012) [E1]
2012Lucas BJ, Carlson JL, 'Exploring factors affecting mobile social media interactions within service environments: A theoretical framework', ANZMAC 2012 Proceedings, Adelaide, SA (2012) [E1]
2012Regan N, Rosenberger III PJ, Carlson JL, 'Modelling the effects of group-travel motivations and destination image for major social-oriented events', Academy of Marketing Conference 2012. Marketing: Catching the Technology Wave. Conference Proceedings, Southampton, UK (2012) [E1]
Co-authorsPhilip RosenbergeriII
2011Carlson JL, Tung B, 'Examining the interrelationships of relationship quality, customer loyalty and cross buying behaviour in the Hong Kong retail banking industry', ANZMAC2011 Proceedings. Marketing in the Age of Consumerism: Jekyll or Hyde?, Perth (2011) [E1]
2011Hernandez JK, Carlson JL, Rosenberger III PJ, 'Exploring the impact of sexual content and sexual self-schema on advertising effectiveness of female consumers: A conceptual framework', ANZMAC2011 Proceedings. Marketing in the Age of Consumerism: Jekyll or Hyde?, Perth (2011) [E1]
Co-authorsPhilip RosenbergeriII
2011Carlson JL, O'Cass AG, 'Examining the formation of website attitudes toward multi-channel retailers through service branding and website capabilities', Thought Leaders in Brand Management Conference 2011: Academic Papers, Lugano, Switzerland (2011) [E1]
2010Carlson JL, O'Cass AG, 'Examining the effects of perceived web innovateness in e-retailing', ANZMAC 2010. Australian and New Zealand Marketing Academy Conference 2010 - 'Doing More with Less', Canterbury, NZ (2010) [E1]
2010Regan N, Rosenberger III PJ, Carlson JL, 'An analysis of group-travel motivations for major social-orientated events', Conference Proceedings: 2nd International Workshop on Business Education and Research, Kuala Lumpur, Malaysia (2010) [E2]
Co-authorsPhilip RosenbergeriII
2010Carlson JL, Voola R, 'Promoting internationalisation of the curriculum, critical thinking and the T-shaped business graduate in the post Global Financial Crisis age', Conference Proceedings: 2nd International Workshop on Business Education and Research, Kuala Lumpur, Malaysia (2010) [E2]
2010Tung B, Carlson JL, 'Examining the effect of relationship quality in the Hong Kong retail banking sector', Conference Proceedings: 2nd International Workshop on Business Education and Research, Kuala Lumpur, Malaysia (2010) [E2]
2009Carlson JL, O'Cass AG, 'Examining the effects of the offline corporate brand and online e-service delivery on consumer trust in e-retailing', ANZMAC 2009 Papers, Melbourne, VIC (2009) [E1]
2009Carlson JL, O'Cass AG, 'Creating compelling e-service encounters: Examining e-service attributes and flow', ANZMAC 2009 Papers, Melbourne, VIC (2009) [E1]
2009Regan N, Carlson JL, Rosenberger III PJ, 'Examining the antecedents of group-oriented travel behaviour to large-scale events: A conceptual model and propositions', ANZMAC 2009 Papers, Melbourne, VIC (2009) [E1]
Co-authorsPhilip RosenbergeriII
2008Carlson JL, O'Cass AG, 'Investigating the relationships between e-service quality, product involvement and flow on behavioural intentions of e-services', Australia and New Zealand Marketing Academy Conference 2008: Shifting the Focus from Mainstream to Offbeat, Sydney, NSW (2008) [E1]
2008O'Cass AG, Carlson JL, 'Examining the relationships between attributes of e-service delivery, involvement, trust and behavioural intentions in the Internet environment', Australia and New Zealand Marketing Academy Conference 2008: Shifting the Focus from Mainstream to Offbeat, Sydney, NSW (2008) [E1]
2007Carlson JL, O'Cass AG, 'An investigation of B2C Internet commerce: E-service quality's impact on satisfaction, attitudes and behaviours', 3Rs: Reputation, Responsibility & Relevance, Dunedin, N.Z. (2007) [E1]
2005Carlson JL, Voola R, Sinnappan S, 'The role of on-line profiling, service quality, satisfaction and loyalty in developing a CRM capability: Propositions and considerations', ANZMAC 2005 Conference: Strategic Marketing and Market Orientation, Fremantle, WA (2005) [E1]
2004Sinnappan S, Carlson JL, 'An examination of website quality dimensions in Australian e-retailing: A confirmatory factor analysis approach', Intelligent Information Technology: 7th International Conference on Information Technology, CIT 2004 Proceedings, Hyderabad, India (2004) [E1]
2003Carlson JL, Quazi AM, Keating BW, 'Consumer-Based Brand Equity in the Online Environment: A Conceptual Model for Professional Sport Websites', Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment, Perth WA (2003) [E1]
2003Carlson JL, Voola R, Quazi AM, Kriz AP, 'E-Service, Satisfaction, Perceived Value and Behavioural Intentions in Professional Sport: Opportunities and Considerations', The Future of Marketing with Particular Reference to Asia and the Antipodes, Sydney (2003) [E1]
Co-authorsAnton Kriz
2002Carlson JL, Voola R, Rosenberger III PJ, Paynter JS, 'A Descriptive Framework for Website Assessment:Opportunities and Considerations for Sport Marketers', International Conference, Indian Institute of Management, Bangalore (2002) [E1]
Co-authorsPhilip RosenbergeriII
2002Voola R, West A, Carlson JL, Malik I, 'Key success factors for marketing high technology to Australian small and medium enterprises: A practitioner's perspective', International Conference Marketing of Technology Oriented Products and Services in the Global Environment: Proceedings, Bangalore (2002) [E2]
2002Carlson JL, Quazi AM, Muthaly S, 'Enhancing Fan Identification and Brand Equity in the Online Environment:A Conceptual Framework for Professional Sport Websites', Proceedings of the Australian and New Zealand Marketing Academy Conference, Melbourne (2002) [E1]
2002Carlson JL, Rosenberger III PJ, Voola R, ''GAME ON! Battle of the Footy Codes:A Study of the Information Content of Australian Rules Football and Rugby League Professional Sport Websites'', Proceedings of the Doing Business Across Borders Conference 2002, Newcastle, Australia (2002) [E1]
Co-authorsPhilip RosenbergeriII
2001Rosenberger III PJ, Carlson JL, Muthaly S, 'Goal!: An Exploratory study of the information content in the Australian national soccer league websites', Bridging Marketing Theory and Practice, Auckland, New Zealand (2001) [E1]
Co-authorsPhilip RosenbergeriII
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Grants and Funding

Summary

Number of grants5
Total funding$32,428

Click on a grant title below to expand the full details for that specific grant.


20132 grants / $21,650

Crafting Strategies for Multichannel Retail Brands in Global Markets$13,150

Multi-channel commerce is a major catalyst for growth in the Australian retail industry, encouraging entrepreneurship, enabling new businesses to emerge and compete with more established players, and importantly, opening up opportunities to increase sales in key high growth Asian markets such as China and Indonesia. However, to effectively exploit international market opportunities, Australian retailers must understand the expectations and preferences of consumers engaging in multi-channel commerce. Furthermore, it is not known how Australian customer preferences benchmark against other developed economies such as the U.S., Canada and Germany. Australian retailers need new knowledge to best configure and deploy firm capabilities to effectively target and meet the needs of customers domestically and internationally.
Funding body: University of Newcastle

Funding bodyUniversity of Newcastle
Project Team
SchemeSpecial Project Grant
RoleLead
Funding Start2013
Funding Finish2013
GNo
Type Of FundingInternal
CategoryINTE
UONY

Modelling the determinants of group-oriented travel intentions to major events$8,500

Large-scale, major social events, such as music and cultural festivals and international sporting events, are an important motivator of tourism activity and an increasingly significant component of destination marketing. Despite the growing consumption trend of group-oriented travel behavior and the economic significance of large-scale, event-based tourism, a theoretical gap exists in understanding what drives potential attendees’ desire to attend these events, particularly in groups. This project will build and extend on the existing work that the research team has completed (and published), to further advance this stream of research to achieve research output.
Funding body: University of Newcastle

Funding bodyUniversity of Newcastle
Project Team
SchemeSpecial Project Grant
RoleLead
Funding Start2013
Funding Finish2013
GNo
Type Of FundingInternal
CategoryINTE
UONY

20082 grants / $9,145

Linking e-service quality, perceived value and customer loyalty in the Australian e-marketspace$7,445

Funding body: University of Newcastle

Funding bodyUniversity of Newcastle
Project TeamDoctor Jamie Carlson
SchemeNew Staff Grant
RoleLead
Funding Start2008
Funding Finish2008
GNoG0188910
Type Of FundingInternal
CategoryINTE
UONY

International Conferece on Brand Management, Institute of Management Technology, Ghaziabad, India, 21/11/2008 - 22/11/2008$1,700

Funding body: University of Newcastle

Funding bodyUniversity of Newcastle
Project TeamDoctor Jamie Carlson
SchemeTravel Grant
RoleLead
Funding Start2008
Funding Finish2008
GNoG0189398
Type Of FundingInternal
CategoryINTE
UONY

20071 grants / $1,633

2007 Australian New Zealand Marketing Academy Conference, Dunedin, New Zealand, 3/12/2007 - 5/12/2007$1,633

Funding body: University of Newcastle

Funding bodyUniversity of Newcastle
Project TeamDoctor Jamie Carlson
SchemeTravel Grant
RoleLead
Funding Start2007
Funding Finish2007
GNoG0188440
Type Of FundingInternal
CategoryINTE
UONY
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Research Supervision

Current Supervision

CommencedResearch Title / Program / Supervisor Type
2013Self-Disclosure Behaviour via Mobile Devices in Real-World Service Encounters
Business Management, Faculty of Business and Law
Principal Supervisor
2013Examining the Antecedents and Consequences of Electronic Procurement (EP) Usage Intensity within B2B Relationships in Australia
Business Management, Faculty of Business and Law
Co-Supervisor
2012Examining the Factors Influencing Consumers' Adoption of Transformational Consumption Offerings: An Application in Mental Health
Business Management, Faculty of Business and Law
Principal Supervisor

Past Supervision

YearResearch Title / Program / Supervisor Type
2013An Empirical Investigation of the Antecedents and Consequences of Customer Brand Engagement in the Social Media Environment
Marketing, University of Newcastle
Principal Supervisor
2013An Empirical Study of Factors Driving Complaint Behaviour Intentions of Retail-customers in the Hong Kong Telecommunications Industry
Marketing, Unknown
Principal Supervisor
2013An Examination of the Impact of a Relationship Marketing Orientation on Business Performance Outcomes in Hong Kong
Marketing, Unknown
Principal Supervisor
2012Factors Affecting Consumer Mobile Social Media Interactions within Offline Service Encounters
Marketing, University of Newcastle
Principal Supervisor
2010An Examination of the Influence of Sexual Content and Sexual Self-Schema on Advertising Effectiveness of Australian Female Consumers
Marketing, University of Newcastle
Principal Supervisor
2010An Empirical Study on the Drivers of Cross-buying Intentions of Consumers in the Hong Kong Retail Banking Industry
Marketing, Unknown
Principal Supervisor
2009Exploring the Antecedents of Consumer Attitudes Towards Group-oriented Event Travel of Australian Consumers
Marketing, University of Newcastle
Principal Supervisor
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Dr Jamie Carlson

Positions

Senior Lecturer
Newcastle Business School
Faculty of Business and Law

DBA Supervisor
Newcastle Business School
Faculty of Business and Law

Focus area

Marketing

Contact Details

Emailjamie.carlson@newcastle.edu.au
Phone(02) 4921 5578
Fax(02) 4921 7398

Office

RoomUNH3.27
BuildingUniversity House
LocationCity Precinct

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