Staff Profile

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Career Summary

Biography

Prior to his sabbatical in the first semester of 2013, Associate Professor Guilherme Dias Pires, Ph.D. (Newcastle, Australia) was the Head of the Marketing Discipline and the DBA Program Convenor at the Newcastle Business School, Faculty of Business & Law, University of Newcastle, Australia. Previously, he was Head of the Newcastle Graduate School of Business with the title of Director, Director of Postgraduate Studies and Deputy Head of the Newcastle Business School. He was also a Visiting Scholar at Universidade do Minho (Portugal), Universidade Nova de Lisboa (Portugal), ISCTE (Portugal), Concordia University (Canada) and Harvard Business School (USA).

He is a Trustee for the Business & Economics Society International (BESI) and an advisor to the Board of Eurasia Business and Economics Society (EBES). He is also the Associate Editor of the International Journal of Behavioural and Health Research (IJBHR), Book Reviews Editor for the Global Businesses and Economics Review (GBER) and a member of the editorial board of the International Journal of Integrated Supply Management (IJISM), Global Businesses and Economics Review (GBER), Advances in Doctoral Research in Management (ADRM) and Journal of Business Research (JBR). He was the Chair for the ACCD Conference: Accepting the Challenge of Cultural Diversity, 2005, University of Newcastle, Australia. 

Qualifications

  • PhD, University of Newcastle, 30/03/2001
  • Licenciatura in Economics (equiv Bachelor), Universidade Nova de Lisboa - Portugal
  • Bachelor of Economics (Honours), University of Newcastle, 30/04/1983
  • Master of Commerce, University of Newcastle, 02/05/1986

Research

Research keywords

  • Electronic Commerce
  • Electronic Procurement
  • Ethnic Marketing
  • Marketing Strategy
  • Services Marketing

Research expertise

My primary research focus has been the study of ethnic marketing, involving issues of ethnicity and minority ethnic groups within culturally diverse countries, such as Australia, from a marketing perspective. Ethnic marketing was also a major focus of my doctoral work, completed in 2001.

Other foci of my research activity include the impact of information and communications technology on business-to-business marketing, electronic procurement, consumer empowerment, foreign direct investment, local government reporting and behaviour and health research.

Distinct from most marketing research dealing with cultural groups, which is mostly value based, my research assumes a cognitive approach. Hence, the impetus of my research in the ethnic marketing area has been on examining the relevancy of minority ethnic groups for marketing purposes. One major area of interest is to investigate whether current aggregative practices (commonly characterised by the aggregation of minority ethnic groups largely based on language or race) is theoretically defensible, hence contributing to the creation of marketing knowledge relative to culturally diverse societies. In a major research program conceived to incrementally add to knowledge in this area of marketing, the strategy has been to conduct a variety of small projects looking at narrow aspects within the larger research problem. This has produced studies examining ethnic market segmentation within culturally diverse societies (including the development of acculturation perspectives of ethnicity, culminating in the development of a three dimensional analytical framework for ethnicity), ethnic marketing etics, ethnic networks, research methodology issues, impact of income and language proficiency, consumer decision processes, link to expatriate experiences, strategic issues for suppliers to minority ethnic groups, implications for health research and the development of a theory of group sustainability based on ethnic resource creation.

While issues related to cultural diversity are gaining in attention in Australia and internationally, ethnic marketing is an area of research that remains relatively undeveloped and to which I continue to make significant contributions. Illustrative of my international standing in the discipline, these contributions have been recognised by peers internationally, as reflected in publications (one book and a large number of journal articles) and in a continuous stream of requests for peer reviewing of papers dealing with culture related issues by international academic journals.

Languages

  • Portuguese

Fields of Research

CodeDescriptionPercentage
150599Marketing Not Elsewhere Classified50
150299Banking, Finance And Investment Not Elsewhere Classified35
150799Transportation And Freight Services Not Elsewhere Classified15

Memberships

Editorial Board.

  • Book Reviews Editor - Global Business & Economics Review
  • Membership - Advances in Doctoral Research in Management (ADRM).
  • Membership - Business & Economics Society International
  • Membership - International Journal of Integrated Supply Management (IJISM).

Learned Academy.

  • Membership - Literati Club
  • Membership - Chartered Institute Of Marketing (CIM)
  • Membership - American Marketing Society (AMS)
  • Editor - European Marketing Association (EMAC)
  • Membership

Awards

Recognition.

2002Outstanding Conference Participant
Business and Economics Society International (United States)

Research Award.

2005Awards for Excellence
Literati Club (United States)
Outstanding paper for 2005 for the journal Corporate Communication, Impressions of Annual Report an Experimental Study, Corporate Communications, An International Journal,
2004Highly Commended Award
Literati Club (Australia)
Awards for Excellence, Literati Club, Emerald, for the article Identifying and Reaching and Ethnic Market: Methodological Issues, Qualitative Market Research - An International Journal, 5(4): 224-35
2004Best Paper Award
International Business Information Management Conference (IBIM), (Jordan)
1982A.J.Day Memorial Prize
University of Newcastle (Australia)
Prize for the best undergraduate thesis.

Administrative

Administrative expertise

Since my application for promotion in 2008 I have developed my administration activity as the HoS/Director for the Newcastle Graduate School of Business (NGSB) until its integration into the newly formed Newcastle Business School (NBS). My current position is of Director of Postgraduate Studies, Deputy HoS for the NBS. My responsibility for the management of City Precinct operations is equivalent to HoS.

My responsibility over the period included the development, submission and implementation of a strategic plan for the delivery of postgraduate coursework education. Program enrolments comprise an increasing percentage of international students embodying a variety of skills and socialisation gaps that need to be effectively addressed to ensure the achievement of the outcomes sought by the FBL and University. My activity in these areas involved [1] the detection and analysis of skills gaps and the development and implementation of preventive/remedial programs to address those gaps (e.g. Skills Enhancement Program and Postgraduate Mentoring Program, both under the umbrella of the Striving for Excellence Program) and [2] the improvement of socialisation programs (e.g. orientation) and the development and implementation of new ones (e.g. Program for Student Social Engagement).

It is important to note that all these programs have been successfully implemented and have become factors of continued distinction for the FBL and the University. For example, in its fourth operating trimester the Skills Enhancement Program already provides invaluable written English support to over 50 percent of all new postgraduate students, including those in the City Precinct, Sydney, Singapore, Hong Kong and Gradschool.com. While overall impact is still to be conclusively assessed, early anecdotic evidence support the importance of the program. Another clearly successful program that I have designed and implemented is the Postgraduate Mentoring Program. Currently in its third trimester, the program has formed over 70 professionally trained mentors who have assisted over 300 students. This is a program that has been clearly embraced by students and staff alike. It has been implemented at University of Newcastle (Singapore) in trimester 1, 2009.

Socialisation programs were developed to combine a reduction in students' cultural shock with effective measures to improve student experiences (involving student Orientation, leisure activities, multicultural celebrations, celebration of graduating students), and professional success (e.g the Employment Skills Program is currently in its second trimester; it provides all graduating students with job search and interview skills seminars and a professionally developed resume).

A further activity that I have developed and implemented from scratch is the NBS Postgraduate Newsletter. In its fourth trimester, the Newsletter continues to be commended by all stakeholders. Still to be implemented is the Alumni Program, scheduled for 2010.

Since my application for promotion in 2008 I have been a member of the following committees at the University level (AUQA Audit Working Group 2), FBL level (Executive, Board, Teaching & Learning, International Consultative) and NBS level (Executive, Board).

Externally, I have become a Consultant to the Hong Kong Institute of Education (HKIE).

Teaching

Teaching keywords

  • Business to Business Marketing
  • Ethnic Marketing
  • Literature Review
  • Marketing Concepts
  • Professional Practice in Design
  • Relationship Marketing
  • Research proposal
  • Services Marketing
  • Strategic Marketing Management
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Highlighted Publications

For publications that are currently unpublished or in-press, details are shown in italics.

YearCitationAltmetricsLink
2005Aisbett J, Lasch R, Pires G, 'A decision-making framework for adoption of e-procurement', International Journal of Integrated Supply Management, 1 278-293 (2005) [C1]
2005Pires G, Stanton PJ, Ethnic Marketing - Accepting the Challenge of Cultural Diversity, Thomson Learning, Southbank, Victoria, 274 (2005) [A1]
2003Pires G, Aisbett J, 'The relationship between technology adoption and strategy in business-to-business markets. The case of e-commerce', Industrial Marketing Management, 32 291-300 (2003) [C1]
2003Pires G, Stanton PJ, Cheek BR, 'Identifying and reaching an ethnic market: methodological issues', Qualitative Market Research, 6 224-235 (2003) [C1]
2006Pires G, Stanton J, Rita P, 'The internet, consumer empowerment and marketing strategies', European Journal of Marketing, 40 936-949 (2006) [C1]

Publications

For publications that are currently unpublished or in-press, details are shown in italics.

Click on a category title below to expand the list of citations for that specific category.

Book (1 outputs)

YearCitationAltmetricsLink
2005Pires G, Stanton PJ, Ethnic Marketing - Accepting the Challenge of Cultural Diversity, Thomson Learning, Southbank, Victoria, 274 (2005) [A1]

Chapter (1 outputs)

YearCitationAltmetricsLink
2003Pires G, Stanton PJ, 'Marketing services across cultures', Cross-cultural Marketing, Thomson Learning, South Melbourne Victoria 183-208 (2003) [B2]

Journal article (41 outputs)

YearCitationAltmetricsLink
2014Pires GD, Dean A, Rehman M, 'Using service logic to redefine exchange in terms of customer and supplier participation', Journal of Business Research, (2014)
2013Pires G, 'On the need for research that provides reliable insights into the future', Global business & Economics Anthology, II 102-109 (2013) [C1]
2013Leung SYF, Pires G, Rosenberger III PJ, 'Ethical Business Practices and Consumers┬┐ Purchase Intentions for a Fast Moving Consumer Good in Hong Kong', Global Business & Economics Anthology 2013, 2 220-228 (2013) [C1]
2012Pires G, Cheung SYR, 'Conceptualising the application of relationship marketing orientation to the internal business environment', Global Business & Economics Anthology, 2 22-30 (2012) [C1]
2012Tong TM, Rosenberger III PJ, Pires G, 'Managerial perceptions of relationship marketing effectiveness on perceived business performance in the Hong Kong information and communication technology industry', Global Business & Economics Anthology, 1 72-85 (2012) [C1]
2012Rehman M, Dean AM, Pires G, 'A research framework for examining customer participation in value co-creation: Applying the service dominant logic to the provision of living support services to oncology day-care patients', International Journal of Behavioural and Healthcare Research, 3 226-243 (2012) [C1]

Co-authors: Alison Dean

2011Pires G, Stanton J, Stanton PA, 'Revisiting the substantiality criterion: From ethnic marketing to market segmentation', Journal of Business Research, 64 988-996 (2011) [C1]
2010Lai CSK, Pires G, 'Influences on Macao's E-government portal adoption', Global Business & Economics Anthology, 1 201-212 (2010) [C1]
2010Pires G, Rita P, Stanton J, 'Assessing relevancy of ICT driven consumer empowerment for business', Global Business & Economics Anthology, II 293-302 (2010) [C1]
2010Pires G, Stanton J, Salavrakos I-D, 'The interaction of foreign direct investment with electronic commerce in less developed countries', Forum for Social Economics, 39 127-143 (2010) [C1]
2010Lai CSK, Pires G, 'Testing of a model evaluating e-government portal acceptance and satisfaction', Electronic Journal Information Systems Evaluation, 13 35-46 (2010) [C1]
2010Narwani S, Pires G, 'Relationship quality and continuous education: A study of fee-paying students in Hong Kong', Global Business & Economics Anthology, 1 127-145 (2010) [C1]
2009Stanton J, Pires G, 'Need for a linked-emic approach in domestic marketing', International Journal of Economics and Business Research, 1 359-368 (2009) [C1]
2009Lai CSK, Pires G, 'Towards a model of macao's E-Government portal adoption', Innovation and Knowledge Management in Twin Track Economies Challenges and Solutions - Proceedings of the 11th International Business Information Management Association Conference, IBIMA 2009, 1-3 1102-1112 (2009)
2008Gordon TLO, Pires G, Stanton J, 'The relationship marketing orientation of Hong Kong financial services industry managers and its links to business performance', Journal of Financial Services Marketing, 13 193-203 (2008) [C1]
2008Pires G, Stanton J, 'Marketing issues in healthcare research', International Journal of Behavioural and Healthcare Research, 1 38-60 (2008) [C1]
2008Pires G, Stanton J, Stanton PA, 'The relevance of minority ethnic groups for marketing: A research framework', Global Business & Economics Anthology, II 161-169 (2008) [C1]

Co-authors: Patricia Stanton

2007Pires G, Stanton J, 'The use of ethnicity in marketing: Reconciling theory and practice', Global Business & Economics Anthology, 2 333-344 (2007) [C1]
2007Pires G, Stanton PJ, 'Macro issues in electronic commerce and foreign direct investment', Global Business & Economics Anthology, 2 1-12 (2007) [C1]
2006Pires G, Stanton J, Ostenfeld SA, 'Improving expatriate adjustment and effectiveness in ethically diverse countries: Marketing insights', Cross Cultural Management: An international Journal, 13 156-170 (2006) [C1]
2006Pires G, Stanton J, Rita P, 'The internet, consumer empowerment and marketing strategies', European Journal of Marketing, 40 936-949 (2006) [C1]
2005Pires G, Stanton J, Stanton PA, 'Market Oriented Service Delivery Design: Incorporating Customer Perspectives of Customer Experiences', Global Business & Economics Anthology, 502-510 (2005) [C1]

Co-authors: Patricia Stanton

2005Pires G, Stanton J, 'A Research Framework for the Electronic Procurement Adoption Process: Drawing from Australian Evidence', Journal of Global Business and Technology, 1 12-20 (2005) [C1]
2005Aisbett J, Lasch R, Pires G, 'A decision-making framework for adoption of e-procurement', International Journal of Integrated Supply Management, 1 278-293 (2005) [C1]
2005Pires G, Stanton J, 'Cultural Diversity and the Expatriate Adjustment Process', Global Business & Economics Anthology, 520-529 (2005) [C1]
2004Pires G, Stanton J, Stanton PA, 'Tangibility Consequences for Ethnic Marketing Strategy', Global Business & Economics Review, 6 38-54 (2004) [C1]
2004Pires G, Stanton J, Eckford A, 'Influences on the perceived risk of purchasing online', Journal of Consumer Behaviour: an international research review, 4 118-131 (2004) [C1]
2004Stanton PA, Stanton PJ, Pires G, 'Impressions of an Annual Report: an experimental study', Corporate Communations: an international journal, 9 57-69 (2004) [C1]
2004Pires G, Stanton J, 'Modelling Service Provider: Selection by Ethnic Minority Consumers', Revista Portuguesa de Marketing, 8 25-34 (2004) [C1]
2003Pires G, Aisbett J, 'The relationship between technology adoption and strategy in business-to-business markets. The case of e-commerce', Industrial Marketing Management, 32 291-300 (2003) [C1]
2003Pires G, Stanton PJ, Cheek BR, 'Identifying and reaching an ethnic market: methodological issues', Qualitative Market Research, 6 224-235 (2003) [C1]
2003Aisbett J, Pires G, 'Macro Issues in Electronic Commerce: The Cultural Divide', Global Business & Economic Review, 5 369-390 (2003) [C1]
2002Eckford AW, Pires G, Stanton J, 'Influences on Consumer Perceived Risk Twoards Online Purchasing', Global Business & Economics Review - Anthology 2002, Anthology 96-106 (2002) [C1]
2002Pires G, Stanton J, 'Ethnic Marketing Ethics', Journal of Business Ethics, 36 1-2 111-118 (2002) [C1]
2001Pires G, Stanton J, 'Targeting Ethnic Groups in Developed, Culturally Diverse Countries: Reconsidering the Acculturation Process', Global Business & Economic Review - Anthology 2001, 1 28-35 (2001) [C1]
2000Stanton J, Pires G, 'Ethnicity and Acculturation in a Culturally Diverse Country: Identifying Ethnic Market Segments', Journal of Multilingual and Multicultural Development, 21 (1) 42-57 (2000) [C1]
2000Stanton J, Pires G, 'Marketing Services to Ethnic Consumers in Culturally Diverse Markets: Issues and Implications', Journal of Services Marketing, 14 (6 & 7) 607-618 (2000) [C1]
2000Pires G, 'Review of 'Business communication across borders: a study of language use and practice in European companies'', Journal of Multicultural and Multilingual Development, 21 348-350 (2000) [C3]
1999Pires G, 'Domestic cross cultural marketing in Australia: A critique of the segmentation rationale', Journal of Marketing Theory and Practice, 7 33-44 (1999) [C1]
1999Stanton J, Pires G, 'The Substantiality Test: Meaning and Application in Market Segmentation', Journal of Segmentation in Marketing, 3,2 36-44 (1999) [C1]
1999Stanton J, Pires G, 'Ethnic consumers in culturally diverse markets: challenges and opportunities for services marketing', Business and Economics for the 21st Century, III 152-161 (1999) [C1]
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Conference (56 outputs)

YearCitationAltmetricsLink
2012Rosenberger III PJ, Pires G, Merrilees B, 'Driving the SME shopfront retail innovation development process', Academy of Marketing Conference 2012. Marketing: Catching the Technology Wave. Conference Proceedings, Southampton, UK (2012) [E1]
2012Pires GD, 'Striving for congruency across face-to-face, online and intensive learning modes', Proceedings of the IADIS International Conference e-Learning 2012 (2012) [E1]
2010Pires G, Rita P, Stanton J, 'Assessing connectivity in ICT-driven consumer empowerment', ANZMAC 2010. Australian and New Zealand Marketing Academy Conference 2010 - 'Doing More with Less', Canterbury, NZ (2010) [E1]
2009Lai CSK, Pires G, 'Testing of a model evaluating e-Government portal acceptance and satisfaction', Proceedings of the 3rd European Conference on Information Management and Evaluation, Gothenburg, Sweden (2009) [E1]
2009Pires G, Stanton J, 'Revisiting the substantiality test: From ethnic marketing to market segmentation', Proceedings: The Fifth Royal Bank International Research Seminar, Montreal, ONT (2009) [E1]
2009Pires G, Stanton J, 'Consumer empowerment: A conceptual process model', EMAC 2009 38th Conference, Audencia Nantes, France (2009) [E1]
2008Stanton J, Pires G, 'Cross-cultural issues in domestic ethnic marketing: An approach to address a research gap', Australia and New Zealand Marketing Academy Conference 2008: Shifting the Focus from Mainstream to Offbeat, Sydney, NSW (2008) [E1]
2007Gordon LOT, Pires G, Stanton J, 'Relationship marketing orientation and business performance in the financial services industry of Hong Kong', ANZMAC 2007 Conference. Australian and New Zealand Marketing Academy. Conference Proceedings and Refereed Papers, Dunedin, New Zealand (2007) [E1]
2007Stanton J, Pires G, 'Ethnic marketing research and practice: A framework for analysing the gap', ANZMAC 2007 Conference. Australian and New Zealand Marketing Academy. Conference Proceedings and Refereed Papers, Dunedin, New Zealand (2007) [E1]
2006Stanton J, Pires G, Stanton PA, 'The case for Incorporating Network Theory into Ethnic Marketing', Academy of Marketing Conference 2006 Proceedings, London (2006) [E1]

Co-authors: Patricia Stanton

2006Pires G, Stanton J, 'Preferred service suppliers to the Portuguese community in Sydney: Understanding their success', Global Business & Economics Anthology, Florence, Italy (2006) [E1]
2006Pires G, Stanton J, 'A Comparison of Mainstream and Ethnic Users' Perceived Costs of Switching Telephone Service Providers', ANZMAC 2006 Conference Proceedings, Brisbane Qld Australia (2006) [E1]
2006Pires G, Stanton J, 'Preferred Service Providers to Minority Ethnic Groups: A Case Study of the Portuguese Community in Sydney', ANZMAC 2006 Conference Proceedings, Brisbane, Qld Australia (2006) [E1]
2006Pires G, Stanton J, Yoo J, 'From ethnic to network marketing', 2006 Academy of Marketing Science/Korean Academy of Marketing Science Conference Proceedings, Seoul, Korea (2006) [E1]
2005Pires G, Stanton J, 'Segmentation Using Ethnicity and the Inadequacy of Conceptual Frameworks', ANZMAC 2005 Conference - Broadening the Boundaries, Fremantle (2005) [E1]
2005Pires G, Stanton J, 'The Electronic Procurement Adoption Process: A Research Framework Drawing from Australian Evidence', Global Markets in Dynamic Environments: Making Positive Connections Through Strategy, Technology and Knowledge, Lisbon, Portugal (2005) [E1]
2005Pires G, Stanton J, Stanton PA, 'A Network Theory Approach to Ethnic Marketing', ANZMAC 2005 Conference - Broadening the Boundaries, Fremantle (2005) [E1]

Co-authors: Patricia Stanton

2005Pires G, Stanton J, Stanton PA, 'Customers' Perceptions Within Service Delivery System Design', Global Markets in Dynamic Environments: Making Positive Connections Through Strategy, Technology and Knowledge, Lisbon, Portugal (2005) [E1]

Co-authors: Patricia Stanton

2005Pires G, Stanton J, Stanton PA, 'Towards a Preliminary Model of Consumer Empowerment', ANZMAC 2005 Conference - Broadening the Boundaries, Fremantle (2005) [E1]

Co-authors: Patricia Stanton

2004Pires G, Stanton J, 'Prioritising Opportunities for Ethnic Marketing Segmentation', Global Business & Economics Review - Anthology 2005, Rhodes, Greece (2004) [E1]
2004Pires G, Stanton PA, 'Income and English Language Proficiency Differences in an Ethnic Community and Effects on Consumer Behaviour', Global Business & Economics Review - Anthology 2004, Rhodes, Greece (2004) [E1]

Co-authors: Patricia Stanton

2004Pires G, Stanton J, 'Developing Ethnicity as a Segmentation Criterion: An Alternative Approach', Proceedings of ANZMAC 2004 Marketing accountabilities and responsibilities, Wellington, New Zealand (2004) [E1]
2004Aisbett J, Pires G, 'Shared Meaning in the Electronic Marketplace', IADIS International Conference e-Commerce 2004, Lisbon, Portugal (2004) [E1]

Co-authors: Janet Aisbett

2004Pires G, Stanton PA, 'The Role of Customer Experiences in the Development of Service Blueprints', Proceedings of ANZMAC 2004 Marketing accountabilities and responsibilities, Wellington, New Zealand (2004) [E1]

Co-authors: Patricia Stanton

2004Al Shibly H, Pires G, Aisbett J, 'Exploring the impact of customer empowerment on marketing strategy and information systems effectiveness', The 2004 International Business Information Management Conference Proceedings, Edinburgh (2004) [E1]

Co-authors: Janet Aisbett

2004Al Shibly H, Aisbett J, Pires G, 'Customer Empowerment and Electronic Commerce Success', Information Technology and Organizations in the 21st Century: Challenges and Solutions, Amman, Jordan (2004) [E1]

Co-authors: Janet Aisbett

2004Al Shibly H, Aisbett J, Pires G, 'Customer empowerment and the evaluation of the effectiveness of information systems which support electronic commerce', The 2004 International Business Information Management Conference Proceedings, Amman, Jordan (2004) [E3]

Co-authors: Janet Aisbett

2003Pires G, Stanton J, 'Service-Provider Retention and Switching Behaviour by Ethnic Minority Consumers: the Portuguese Community in Sydney', Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, Adelaide (2003) [E1]
2003Baker N, Pires G, Stanton PA, Stanton PJ, 'Web Site Adoption by Small Business in Australia: Evidence From Two Service Activities', Challenging the Frontiers in Global Business and Technology: Implementation of Changes in Values, Strategy and Policy, Budpest Hungary (2003) [E1]

Co-authors: Patricia Stanton

2003Baker N, Pires G, Stanton J, 'Impediments to Small Business Web Site Adoption', The Future of Marketing with Particular Reference to Asia and the Antipodes, Sydney (2003) [E1]
2003Lingaiah NA, Pires G, Stanton J, 'An Evaluation of Marketing Issues in Sales Force Automation', Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, Adelaide (2003) [E1]
2003Pires G, Stanton PA, Stanton PJ, 'Criteria Used By Minority Ethnic Consumers To Choose Service Providers', Challenging The Frontiers In Global Business And Technology: Implementation Of Changes In Values, Strategy and Policy, Budapest Hungary (2003) [E1]

Co-authors: Patricia Stanton

2003Pires G, Stanton J, 'Information sources and selection criteria used by ethnic minority consumers t ochoose service providers: does the service classification matter?', Proceedings, Global Business and Technology Association Conference 2003, Budapest, Hungary (2003) [E3]
2003Pires G, 'Service classifications and marketing strategy', Proceedings, Sydney (2003) [E3]
2002Pires G, Stanton J, 'A Framework for Targeting Small Ethnic Minorities in Advanced Economies', Proceedings of the 2002 Multicultural Marketing Conference, Valencia, Spain (2002) [E1]
2002Lenthen SR, Pires G, Stanton PJ, Stanton PA, 'Intangibility Issues in the Marketing of', Proceedings of the Australian and New Zealand Marketing Academy, Melbourne (2002) [E1]

Co-authors: Patricia Stanton

2002Pires G, Stanton J, 'Issues in E-Procurement Adoption in B2B Markets', Proceedings of the Australian and New Zealand Marketing Academy, Melbourne (2002) [E1]
2002Pires G, Stanton PJ, 'Differences in Services:Effects on Ethnic Minority Consumers' Search and Selection Processes', Proceedings of the 2002 Multicultural Marketing Conference, Valencia, Spain (2002) [E1]
2002Eckford AW, Pires G, Stanton J, 'Consumer Perceived Risk Towards Online Purchasing:Framework and Measurement', Marketing in a Changing World Scope, Opportunities and Challenges, Braga - Portugal (2002) [E1]
2002Pires G, Aisbett J, 'Cultural influences in electronic commerce', Proceedings, Doing business Across Borders Conference, Newcastle, NSW (2002) [E3]

Co-authors: Janet Aisbett

2001Pires G, Aisbett J, 'Impact of E-Commerce on Business Strategy', Bridging Marketing Theory and Practice, Auckland, New Zealand (2001) [E1]

Co-authors: Janet Aisbett

2001Pires G, Stanton J, 'Marketing to Ethnic Groups in Advances Economies and the Adjustment Process', Bridging Marketing Theory and Practice, Auckland, New Zealand (2001) [E1]
2001Pires G, Ostenfeld SA, Stanton J, 'Expatriate Labour and Ethnic Group Affiliation: Applying Market Segmentation Theory to Acculturation in International Human Resource Management Practice', Employment Relations in the New Economy, Singapore (2001) [E1]
2001Pires G, Aisbett J, 'A Dual Marketing and Informational Perspective to E-Commerce Adoption', Bridging Marketing Theory and Practice, Auckland, New Zealand (2001) [E1]

Co-authors: Janet Aisbett

2001Pires G, Ostenfeld SA, Stanton J, 'The cultural adjustment process of expatriate labour: an integrated acculturation perspective', Proceedings, Doing Business Across Borders Conference, Newcastle, NSW (2001) [E3]
2000Pires G, Stanton J, 'Service Provider Selection by Ethnic Minority Consumers', Proceedings of 2000 Multicultural Marketing Conference, Hong Kong (2000) [E1]
2000Pires G, Stanton J, Stanton P, 'The Future of Ethnic Marketing', Proceedings of ANZMAC 2000, Gold Coast, Queensland (2000) [E1]
2000Pires G, Stanton J, 'Targeting Intra-National Ethnic Market Segments: An Appraisal of the Ethics Issues', Proceedings of Seventh Annual International Conference Promoting Business Ethics, St. John's University, New York, US (2000) [E1]
1999Pires G, Stanton J, 'Ethnic Consumers in Culturally diverse markets: Challenges and Opportunities for Services Marketing', Proceedings of 1999 Business 7 Economics Society International Conference, Las Palmas - Canary Islands (1999) [E1]
1999Pires G, Stanton J, 'Explaining consumer selection of a service provider', Proceedings of ANZMAC Conference, Sydney (1999) [E1]
1999Pires G, Stanton J, 'The U Curve theory and the targeting of ethnic groups', Proceedings of ANZMAC Conference, Sydney (1999) [E1]
1999Pires G, Stanton J, 'Service Supplier Selection by Ethnic Minority Consumers (EMCS): Towards a theory of preferred supplier selection', Proceedings of ANZMAC Conference, Sydney (1999) [E1]
1998Pires G, 'Market Segmentation in Culturally Diverse Societies: The Marketing Significance of Ethnic Groups', Marketing Connections, Dunedin, New Zealand (1998) [E1]
1998Stanton J, Pires G, 'The Marketing Relevance of Cultural Diversity: A Framework for Understanding Ethnicity and Acculturation', Proceedings of the 1998 Multicultural Marketing Conference, Ottawa, Canada (1998) [E1]
1998Stanton J, Pires G, 'The Meaning and Application of Substantiality in Market Segmentation', Marketing Connections, University of Otago, New Zealand (1998) [E1]
1997Pires G, 'Domestic cross-cultural marketing: a survey', ANZMAC 1997 Proceedings, Melbourne (1997) [E3]
Show 53 more
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Grants and Funding

Summary

Number of grants14
Total funding$62,242

- Indicates that the researcher may be seeking students for this project.

Click on a grant title below to expand the full details for that specific grant.

2008 (1 grants)

2008 Business and Economics Society International Conference$2,500
Funding Body: University of Newcastle

Project Team
Associate Professor Guilherme Pires
SchemeRole
Travel GrantChief Investigator
Total AmountFunding StartFunding Finish
$2,50020082008
GNo:G0189006

2007 (1 grants)

2007 Business & Economics Society International, Antibes France, 16/7/2007 - 20/7/2007$2,500
Funding Body: University of Newcastle

Project Team
Associate Professor Guilherme Pires
SchemeRole
Travel GrantChief Investigator
Total AmountFunding StartFunding Finish
$2,50020072007
GNo:G0187810

2006 (2 grants)

Construction Industry Business Envnironment$30,009
Funding Body: CRC for Construction Innovation

Project Team
Conjoint Professor Kerry London, Conjoint Professor John Burgess, Associate Professor Guilherme Pires
SchemeRole
Research ProposalInvestigator
Total AmountFunding StartFunding Finish
$30,00920062007
GNo:G0185526

2006 Business & Economics Society International Conference, 15-19 July 2006$2,400
Funding Body: University of Newcastle

Project Team
Associate Professor Guilherme Pires
SchemeRole
Travel GrantChief Investigator
Total AmountFunding StartFunding Finish
$2,40020062006
GNo:G0186744

2005 (2 grants)

Accepting the Challenge of Cultural Diversity: Marketing the Minority Ethnic Groups - 30 November to 8 December 2005$3,000
Funding Body: University of Newcastle

Project Team
Associate Professor Guilherme Pires
SchemeRole
Conference Establishment GrantChief Investigator
Total AmountFunding StartFunding Finish
$3,00020052005
GNo:G0185206

Global Business and Technology Association, 2005 International Conference, 12-16 July 2005$2,400
Funding Body: University of Newcastle

Project Team
Associate Professor Guilherme Pires
SchemeRole
Travel GrantChief Investigator
Total AmountFunding StartFunding Finish
$2,40020052005
GNo:G0185577

2004 (1 grants)

Business & Economics Society International - 2004 International Conference, 19-22 July 2004, Greece$2,400
Funding Body: University of Newcastle

Project Team
Associate Professor Guilherme Pires
SchemeRole
Travel GrantChief Investigator
Total AmountFunding StartFunding Finish
$2,40020042004
GNo:G0184064

2003 (1 grants)

Global Business and Technology Assoc. 2003, and Business and Economics Society International 2003 8 - 28 July, 2003$2,400
Funding Body: University of Newcastle

Project Team
Associate Professor Guilherme Pires
SchemeRole
Travel GrantChief Investigator
Total AmountFunding StartFunding Finish
$2,40020032003
GNo:G0183103

2002 (1 grants)

31 European Marketing Academy Conferency Braga, Portugal$2,400
Funding Body: University of Newcastle

Project Team
Associate Professor Guilherme Pires
SchemeRole
Travel GrantChief Investigator
Total AmountFunding StartFunding Finish
$2,40020022002
GNo:G0181829

2001 (1 grants)

Business & Economics Society International 2001 Conference, France 22-26 July 2001$2,500
Funding Body: University of Newcastle

Project Team
Associate Professor Guilherme Pires
SchemeRole
Travel GrantChief Investigator
Total AmountFunding StartFunding Finish
$2,50020012001
GNo:G0180930

2000 (1 grants)

2000 Multicultural Marketing Conference, Hong Kong 17-20 September 2000$2,400
Funding Body: University of Newcastle

Project Team
Associate Professor Guilherme Pires
SchemeRole
Travel GrantChief Investigator
Total AmountFunding StartFunding Finish
$2,40020002000
GNo:G0179713

1999 (2 grants)

The Selection of Service Providers by Minority Ethnic Consumers in Culturally Divers Markets.$5,000
Funding Body: University of Newcastle

Project Team
Associate Professor Guilherme Pires
SchemeRole
New Staff GrantChief Investigator
Total AmountFunding StartFunding Finish
$5,00019991999
GNo:G0178700

Business & Economics Society International, 1999 Conference Canary Islands, Spain.$1,653
Funding Body: University of Newcastle

Project Team
Associate Professor Guilherme Pires
SchemeRole
Travel GrantChief Investigator
Total AmountFunding StartFunding Finish
$1,65319991999
GNo:G0180474

1998 (1 grants)

1998 Multicultural Marketing Conference, Canada 17-20 September 1998$680
Funding Body: University of Newcastle

Project Team
Associate Professor Guilherme Pires
SchemeRole
Travel GrantChief Investigator
Total AmountFunding StartFunding Finish
$68019981998
GNo:G0180396
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Research Supervision

Number of current supervisions5
Total current UoN PhD EFTSL2.2

For supervisions undertaken at an institution other that the University of Newcastle, the institution name is listed below the program name.

Current Supervision

CommencedProposed
Completion
ProgramSupervisor TypeResearch Title
20142018PhD (Management)Principal SupervisorIn-flight Service Quality: The Relationship Between the National Culture of Carrier and Passenger Satisfaction. A Case Study of Thai Airways International.
20132017PhD (Management)Principal SupervisorConsumer Acculturation: Scale Development and Validation
20132017PhD (Management)Principal SupervisorInvestigating the Values of Tourism in International PhD Students' Educational Experience
20102014PhD (Management)Co-SupervisorA Mixed Method Study for Examining Customer Participation in Value Co-Creation: Applying Service-Dominant Logic to the Provision of Living Support Services to Day-Care Oncology Patients in Pakistan
20072007Honours Marketing
University of Newcastle
Principal SupervisorHuman Brands: Consumer attitudes towards multiple brand endorsements

Past Supervision

YearProgramSupervisor TypeResearch Title
2014PhD (Management)Principal SupervisorBranding Processes and Brand / Marketing Strategy Alignment - The Case of Two B2B Industries in Australia
2014PhD (Management)Principal SupervisorResource Based View on Tourism Development in Malaysia (1965-2010)
2010PhD (Management)Principal SupervisorThe Shopfront Retail Innovation Development Process: An Empirically Grounded Approach
2007PHD Info Sys Not Elswhere Classifd
University of Newcastle
Co-SupervisorCustomer Satisfaction and Empowerment as the Prerequisite for Web-Based Electronic Commerce Systems Success
2007PhD (Management)Sole SupervisorConstruction of a Measure of an Organizational Sensemaking System and its Consequences for Organizational Performance
2003Honours Marketing
University of Newcastle
Co-SupervisorInfluences on Consumer Perceived Risk Towards Online Purchasing
2003Honours Marketing
University of Newcastle
Co-SupervisorWeb-site Adoption by Small Business in Australia: Evidence from Two Service Activities
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Associate Professor Guilherme Pires

Work Phone(02) 4921 8698
Fax(02) 4921 7398
Email
PositionsAssociate Professor
Newcastle Business School
Faculty of Business and Law
The University of Newcastle, Australia
DBA Supervisor
Newcastle Business School
Faculty of Business and Law
The University of Newcastle, Australia
Focus AreaMarketing
Office
SRS 121,
University House,
University House
Cnr King and Auckland Street
Newcastle NSW 2300
Australia
URL:www.newcastle.edu.au/profile/guilherme-pires