Dr Alicia Kulczynski

Dr Alicia Kulczynski

Lecturer

Newcastle Business School (Marketing)

Career Summary

Biography

Alicia is a Lecturer in Marketing at the Newcastle Business School. Prior to this appointment, Alicia has been a sessional academic with both the Newcastle Business School and the School of Mathematical and Physical Sciences since 2007.

Alicia is interested in research related to spokespeople, phonetic symbolism, consumer psychology, and fan behaviour. She has published in international academic journals, such as the European Journal of Marketing, International Journal of Research in Marketing, Journal of Advertising, Journal of Brand Management, Journal of Advertising Research, Psychology and Marketing, and Marketing Letters.

She enjoys teaching and has received awards for Excellence in Teaching by Sessional Staff and Excellence in Online Postgraduate Coursework Teaching.

Alicia is currently the Research Ethics Advisor for the Faculty of Business and Law.


Qualifications

  • Doctor of Philosophy, University of Newcastle
  • Bachelor of Arts (Communication Studies), University of Newcastle
  • Bachelor of Science (Forensic), University of Newcastle

Keywords

  • Applied Marketing Research
  • Brand Development and Marketing
  • Consumer Behaviour
  • Consumer Psychology
  • Marketing Research
  • Phonetic Symbolism
  • Popular Music
  • Spokespeople

Fields of Research

Code Description Percentage
150599 Marketing not elsewhere classified 80
150604 Tourism Marketing 20

Professional Experience

UON Appointment

Title Organisation / Department
Lecturer University of Newcastle
Newcastle Business School
Australia

Awards

Award

Year Award
2013 Packers Prize, Best research poster in the Faculty of Business and Law Research Showcase
Faculty of Business and Law, The University of Newcastle

Research Award

Year Award
2015 Best Paper Award, Brand and Brand Management Track, ANZMAC 2015, University of New South Wales, Sydney, Australia
ANZMAC
2010 Best Paper Award, Tourism, Sports, Arts and Heritage Marketing track, ANZMAC 2010, University of Canterbury, Christchurch, New Zealand
ANZMAC

Teaching Award

Year Award
2011 Excellence in Online Postgraduate Coursework Teaching Award
Faculty of Business and Law, The University of Newcastle
2009 Excellence in Teaching by Sessional Staff
Faculty of Business and Law, The University of Newcastle
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Publications

For publications that are currently unpublished or in-press, details are shown in italics.


Journal article (8 outputs)

Year Citation Altmetrics Link
2016 Kulczynski A, Ilicic J, Baxter SM, 'When Your Source Is Smiling, Consumers May Automatically Smile with You: Investigating the Source Expressive Display Hypothesis', Psychology and Marketing, 33 5-19 (2016)
DOI 10.1002/mar.20857
Co-authors Stacey Baxter
2015 Baxter S, Ilicic J, Kulczynski A, 'What¿s in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility', Marketing Letters, 26 525-534 (2015) [C1]
DOI 10.1007/s11002-014-9287-0
Citations Scopus - 2
Co-authors Stacey Baxter
2015 Wyllie J, Baxter SM, Kulczynski A, 'Healthy Kids: Examining the Effect of Message Framing and Polarity on Children's Attitudes and Behavioral Intentions', Journal of Advertising, 44 140-150 (2015) [C1]
DOI 10.1080/00913367.2015.1018462
Citations Scopus - 1
Co-authors Stacey Baxter
2015 Baxter SM, Ilicic J, Kulczynski A, Lowrey T, 'Communicating product size using sound and shape symbolism', Journal of Product and Brand Management, 24 472-480 (2015) [C1]

© Emerald Group Publishing LimitedPurpose ¿ The purpose of this paper is to investigate children¿s perception of a product¿s physical attribute (size) when presented with bran... [more]

© Emerald Group Publishing LimitedPurpose ¿ The purpose of this paper is to investigate children¿s perception of a product¿s physical attribute (size) when presented with brand elements (brand name and brand logo) manipulated using sound and shape symbolism principles (brand name sounds and brand logo shape), across children of different developmental ages. Design/methodology/approach ¿ The relationship between sounds and shapes was examined in a pilot study. A 2 _ 2 experiment was then undertaken to examine the effect of brand name characteristics (front vowel sound versus back vowel sound) and brand logo design (angular versus curved) on children¿s (from 5 to 12 years) product-related judgments. Findings ¿ Older children use non-semantic brand stimuli as a means to infer physical product attributes. Specifically, only older children are able to perceive a product to be smaller (larger) when the product is paired with a brand name containing a front (back) vowel sound or an angular (curved) brand logo (single symbolic cue). We illustrate that brand logo-related shape symbolism effects are weaker and appear later in age when compared with brand name-related sound symbolism effects. Further, younger children are able to infer product attribute meaning when exposed to two symbolic cues (that is, brand name and brand logo). Practical implications ¿ When selecting an inventive brand element, consideration should be given to the relationship between the vowel sounds contained in a brand¿s name and product attributes, and also the shape of the brand¿s logo and product attributes. Originality/value ¿ This is the first experiment undertaken to examine the combination of brand name- and brand logo-related symbolism effects in the context of children. We demonstrate that age-based bounds may be overcome through the provision of multiple symbolic cues.

DOI 10.1108/JPBM-11-2014-0748
Co-authors Stacey Baxter
2015 Ilicic J, Baxter SM, Kulczynski A, 'Names versus faces: Examining spokesperson-based congruency effects in advertising', European Journal of Marketing, 49 62-81 (2015) [C1]
DOI 10.1108/EJM-10-2013-0579
Citations Web of Science - 1
Co-authors Stacey Baxter
2014 Baxter SM, Kulczynski A, Ilicic J, 'Revisiting the automaticity of phonetic symbolism effects', International Journal of Research in Marketing, 31 448-451 (2014) [C1]

© 2014 Elsevier B.V.This research extends our understanding of the automaticity of phonetic symbolism judgments for adults and children. Replicating Study 2 from Yorkston and Men... [more]

© 2014 Elsevier B.V.This research extends our understanding of the automaticity of phonetic symbolism judgments for adults and children. Replicating Study 2 from Yorkston and Menon (2004), we demonstrate that phonetic-based inferences are automatic and relatively effortless for adults, but not for children. Phonetic symbolism effects have a developmental grounding, with initial phonetic-based judgments not present in younger children (6 to 9. years). Older children (10 to 13. years), however, demonstrate phonetic-based effects only when cognitive constraints are not imposed.

DOI 10.1016/j.ijresmar.2014.08.002
Citations Scopus - 3Web of Science - 1
Co-authors Stacey Baxter
2012 Perkins AA, 'How devoted are you? An examination of online music fan behaviour', Annals of Leisure Research, 15 354-365 (2012) [C1]
Citations Scopus - 2
2012 Baxter SM, Perkins AA, 'The presence of violent messages in child-oriented magazine advertising: Considerations for Australian advertising guidelines', Marketing Bulletin, 23 1-8 (2012) [C1]
Co-authors Stacey Baxter
Show 5 more journal articles

Conference (3 outputs)

Year Citation Altmetrics Link
2012 Perkins AA, 'Exploring motivations for popular music concert attendance', ANZMAC 2012 Proceedings (2012) [E1]
2010 Baxter SM, Perkins AA, 'Examining the nature of Australian child-directed magazine advertising', ANZMAC 2010. Australian and New Zealand Marketing Academy Conference 2010 - 'Doing More with Less' (2010) [E1]
Co-authors Stacey Baxter
2010 Perkins AA, 'Identification in popular music: A netnographic exploration of online fan communities', ANZMAC 2010. Australian and New Zealand Marketing Academy Conference 2010 - 'Doing More with Less' (2010) [E1]
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Grants and Funding

Summary

Number of grants 9
Total funding $61,940

Click on a grant title below to expand the full details for that specific grant.


20161 grants / $20,000

Priority Research Initiative: Social Marketing Research Team for Youth (SMRTY)$20,000

Funding body: Faculty of Business and Law, The University of Newcastle

Funding body Faculty of Business and Law, The University of Newcastle
Project Team

Stacey Baxter (University of Newcastle), Jasmina Ilicic (Monash University), Associate Profesor Erica James (University of Newcastle), Alicia Kulczynski (University of Newcastle) and Sonia Vilches-Montero (University of Newcastle)

Scheme Priority Research Initiative
Role Investigator
Funding Start 2016
Funding Finish 2017
GNo
Type Of Funding Internal
Category INTE
UON N

20153 grants / $22,020

Phonological Priming in Children$10,000

Funding body: Newcastle Business School - The University of Newcaslte

Funding body Newcastle Business School - The University of Newcaslte
Project Team

Stacey Baxter (Chief Investigator, University of Newcastle), Alicia Kulczynski (University of Newcastle) and Jasmina Ilicic (Monash University)

Scheme Research Grant
Role Investigator
Funding Start 2015
Funding Finish 2015
GNo
Type Of Funding Internal
Category INTE
UON N

To Pair, Peir, or Pear? Examining the Effectiveness of Homophonous Priming in Children$9,020

Funding body: Faculty of Business and Law, The University of Newcastle

Funding body Faculty of Business and Law, The University of Newcastle
Project Team

Alicia Kulczynski (Chief Investigator, University of Newcastle), Stacey Baxter (University of Newcastle) and Jasmina Ilicic (Monash University)

Scheme Faculty Research Project Grant
Role Lead
Funding Start 2015
Funding Finish 2015
GNo
Type Of Funding Internal
Category INTE
UON N

Measuring Doctor Satisfaction with General Practice Doctor Surgeries$3,000

Funding body: Blackbutt Doctors Surgery

Funding body Blackbutt Doctors Surgery
Project Team Doctor Alicia Kulczynski, Doctor Stacey Baxter, Dr Jasmina Ilicic
Scheme Research Grant
Role Lead
Funding Start 2015
Funding Finish 2015
GNo G1500823
Type Of Funding Grant - Aust Non Government
Category 3AFG
UON Y

20144 grants / $12,650

Eyes are the Window to the Soul$3,650

Funding body: Newcastle Business School - The University of Newcaslte

Funding body Newcastle Business School - The University of Newcaslte
Project Team

Stacey Baxter (Chief Investigator, University of Newcastle), Alicia Kulczynski (University of Newcastle) and Jasmina Ilicic (Monash University)

Scheme Research Grant
Role Investigator
Funding Start 2014
Funding Finish 2014
GNo
Type Of Funding Internal
Category INTE
UON N

Guidelines for selecting and modifying typeface used in wordmarks$3,000

Funding body: University of Newcastle

Funding body University of Newcastle
Project Team Doctor Alicia Kulczynski
Scheme New Staff Grant
Role Lead
Funding Start 2014
Funding Finish 2014
GNo G1301303
Type Of Funding Internal
Category INTE
UON Y

Guidelines for Selecting and Modifying Typeface used in Wordmarks$3,000

Funding body: Faculty of Business and Law, The University of Newcastle

Funding body Faculty of Business and Law, The University of Newcastle
Scheme New Staff Grant
Role Lead
Funding Start 2014
Funding Finish 2014
GNo
Type Of Funding Internal
Category INTE
UON N

Spokespeople in Advertising$3,000

Funding body: School of Marketing and Management - University of Adelaide | Australia

Funding body School of Marketing and Management - University of Adelaide | Australia
Project Team

Jasmina Ilicic (Chief Investigator, University of Adelaide), Stacey Baxter (University of Newcastle) and Alicia Kulczynski (University of Newcastle)

Scheme School of Marketing and Management Competitive Grant
Role Investigator
Funding Start 2014
Funding Finish 2014
GNo
Type Of Funding External
Category EXTE
UON N

20131 grants / $7,270

Phonetic Symbolism and Brand Congruence$7,270

Funding body: Newcastle Business School - The University of Newcaslte

Funding body Newcastle Business School - The University of Newcaslte
Project Team

Stacey Baxter (Chief Investigator), Alicia Kulczynski (University of Newcastle), Jasmina Ilicic (University of Adelaide) and Tina Lowrey (HEC Paris)

Scheme Research Grant
Role Investigator
Funding Start 2013
Funding Finish 2013
GNo
Type Of Funding Internal
Category INTE
UON N
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Research Supervision

Number of supervisions

Completed0
Current2

Total current UON EFTSL

PhD0.5

Current Supervision

Commenced Level of Study Research Title / Program / Supervisor Type
2015 Professional Doctorate A Study of Consumers’ Upgrade Intention of High-Technology Products
Marketing, Faculty of Business and Law, The University of Newcastle
Sole Supervisor
2015 PhD A is for Antecedents, B is for Behaviour and C is for Consequences: Exploring the A-Z of Children and Brand Communities
PhD (Management), Faculty of Business and Law, The University of Newcastle
Co-Supervisor
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Dr Alicia Kulczynski

Position

Lecturer
Newcastle Business School
Faculty of Business and Law

Focus area

Marketing

Contact Details

Email alicia.kulczynski@newcastle.edu.au
Phone (02) 4921 6805

Office

Room SR119
Location Callaghan
University Drive
Callaghan, NSW 2308
Australia
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