The University of Newcastle, Australia

The importance of wine label design in the branding and visual identification of Australian wines is the subject of a new exhibition by University of Newcastle graphic design lecturer and PhD student Allan Morse.

Mr Morse said the digitised collection of Australian wine labels spanned more than 60 years, from the 1949 Coonawarra label from Woodley's in South Australia to the cutting edge of design in the new millennium.

"Woven throughout this exhibition is the history and the families that have been the pioneers in creating this significant Australian industry," Mr Morse said.

The Wine Label Show will be on display at McGuigan Cellars, cnr Broke and McDonalds Roads, Pokolbin from Friday 26 March until Monday 26 April 2010. The exhibition will be officially opened at 6pm on Thursday 25 March 2010.