The University of Newcastle today unveiled a new image and identity which will strengthen its position in an increasingly competitive market place.
Vice-Chancellor, Professor Nicholas Saunders, said the University's new strategic direction had focused its priorities and how it should communicate.
"Guided by our new strategic plan, the University needs a strong, unified image to secure its growth and delivery to the region."
"We continue to be the university of first choice for students from the Hunter, Port Macquarie and the Central Coast. In order to build on this position in a very competitive sector, the University needs to deliver a strong message about who we are and what we stand for."
"Our strong relationship with the community, and the opportunity for students to combine education and career with a great lifestyle are key assets of the University of Newcastle. Our refreshed image paves the way for us to improve our communication about these and other strengths."
To develop the new image, the University consulted with local employers, media representatives, government, careers advisors, international agents, prospective students and graduates, as well as staff and students. The recurring theme was that the University needed to speak up about its achievements.
"Through innovative teaching and learning, research excellence and community engagement, the University has a proud track record of achievement and challenging the status quo. This notion characterises who we are and what sets us apart," he said.
Part of the University's new visual identity is a refreshed logo - a modern take on the seahorse emblem it has had since 1965.
"The seahorse emblem has always had great loyalty with our alumni, staff and the local community," Professor Saunders said.
"The refreshed logo builds on the seahorse with a bolder, more contemporary design. It looks back to our heritage and the history of Newcastle, and it looks ahead, recognising our status as one of Australia's most forward-looking universities."
Professor Saunders is available for interview.
An image of the updated logo is available from the Media and Public Relations team.
For further information visit www.newcastle.edu.au/branding